Organic Cosmetics Market Segmentation to 2020, Future Market Insights

ASEAN Organic Cosmetics Market: Consumer Awareness and Greater Product Visibility Key Growth Factors

Over the years, there has been an increase in the demand for natural products. The consumers have not only become aware about the advantages of natural products, but are also willing to pay more for them. Due to the shift in the customer demand, manufacturers have also started to focus on products made from natural raw materials. This trend is also visible in the global cosmetics market, as the demand for organic cosmetics has increased in the recent years. It is expected that the global organic cosmetics market will grow at a steady rate through 2020.

Market Segmentation of the Global Cosmetics Market

The global cosmetics market is projected to expand at a 9% CAGR through 2020 and reach a valuation of US$ 451 Bn. The key drivers for this projected growth include rising demand for sunscreens, anti-wrinkle shampoos, perfumes, etc. The cosmetics market is broadly segmented into:

• Synthetic
• Natural and organic

Consumer Focus on Personal Grooming and Hygiene: Drivers for Global Organic Cosmetics Market

The global organic cosmetics market is anticipated to witness a 10.4% CAGR through 2020 and reach a valuation of US$ 66 Bn. Consumer focus on personal grooming and hygiene, along with concerns about the adverse effects of synthetic cosmetics are projected to be key drivers for the growth of the global organic cosmetics market.

Greater product visibility and Consumer Awareness: Growth Factors for ASEAN Organic Cosmetics Market

The ASEAN organic cosmetics market is projected to expand at a 9.5% CAGR and reach a valuation of US$ 4.4 Bn by 2020. Greater product visibility and higher awareness among consumers are projected to be the key factors for the growth of the ASEAN organic cosmetics market.

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In the recent past, international players have made a beeline to invest in the lucrative ASEAN organic cosmetics market, and this has resulted in increased visibility for both premium as well as specialised organic cosmetics products. The foreign direct investment (FDI) support for ASEAN’s retail industry is projected to augur well for the prospects of the ASEAN organic cosmetics market during the forecast period.

Market Segmentation of the ASEAN Organic Cosmetics Market

On the basis of product categories, the ASEAN organic cosmetics market is segmented into fragrance, makeup cosmetics, toiletries, hair care, skin care, and others.

The organic skin care segment of the ASEAN organic cosmetics market is further sub-segmented intoskin treatment products, anti-ageing, moisturisers, skin creams, skin lotions, and sunscreen. The skin care sub-segment is projected to have the largest market share among other sub-segments by 2020.

The organic hair care segment comprises conditioner, hair colour, hair cream, hair rinse, hair tonic shampoo, hair oil, gel, and serum. The organic hair care segment is expected to have the second largest market share by 2020.

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On the basis of key distribution channels, the ASEAN organic cosmetics market is segmented into department stores, beauty specialist salons, internet, chemists, franchise outlet, and others. It is forecasted that the beauty specialist salons segment of the ASEAN organic cosmetics market will exhibit a 9.1% CAGR through 2020 and reach a valuation of US$ 1.01 Bn. Department stores segment is also projected to become a dominant segment on account of the influx of new retail outlets. It is forecasted that the department stores segment of the ASEAN organic cosmetics market will witness a 10.2% CAGR through 2020.

ASEAN Organic Cosmetics Market: Key Players

The key players in the ASEAN organic cosmetics market include W.S. Badger Company, Inc., Estee Lauder Companies, Inc., Groupe L'OCCITANE, WeledaInc., and L'Oreal S.A.