Quinton C. Oswald Explains His Biggest Business Growth Strategy


Vero Beach, Florida, April 08, 2019 (GLOBE NEWSWIRE) -- After years of success in big Pharma and biotech field, Quinton C. Oswald recently took time to look back at his entire career and identify the main tip that allowed him to move from big business to start up's. Out of all the different things that he tried, His ability to build influence networks while working with startup companies made the biggest difference as far as strategy is concerned.


Every single new start up company is going to be a bit of a gamble for people in the very beginning. It can be a frustrating experience to say the least, especially if a startup company feels as though they are a bit of a nobody in the field. That is certainly exactly what Oswald felt like when he was starting with SARcode.


With 30 years of experience in big Pharma and biotech, Oswald spent a decade working with start up companies. One of those companies was SARcode Bioscience, which worked on the clinical development of a solution called lifitegrast ophthalmic, branded as Xiidra. The solution was developed to help treat dry eyes, and it had success fairly quickly after a successful launch.


In order to get to that point, it was a long journey of building up a reputation and also building up an influence network. Despite having a lot of experience in similar fields, Oswald in particular did not know many ophthalmologists at the time. Knowing these types of doctors would be essential to having success in the field so that they can help to recommend the product and also help with its growth overall.


Like any field, Oswald understood that he needed to hit the ground and start to build up a network of influencers as quickly as possible to market this solution. Even if a solution is the best of the best, it needs to have a group of influencers to really shine in a crowded market.


It took close to 12 months, but SARcode was able to evolve into a future player in the field to help launch their solution. They were able to do so by developing a strategic plan with a market research consultancy. They developed a map of all the different leaders in the nation when it comes to dry eye disease. By reaching out to those influencers and developing a relationship, a strong network was built and the product was ready to be shown to many people in need of assistance.


The biggest suggestion for any startup company, according to Quinton Oswald Vero Beach Florida, definitely involves being extremely confident in what you do as an individual leading a company. In the startup world, most people are going to be very small compared to the big companies. That means that additional work is needed in order to gain respect and a strong reputation. As long as a person works hard and does the right things when developing relationships, they have a chance to really have success in any different fields out there.


Building influence networks can work for just about any different type of business out there. In order to sell a product or gain a strong reputation, influencers are going to change a lot of things in a hurry. Influencers can not only be in the field, but they can actually be users on social media as well depending on the business that a person runs. Never underestimate what a strong relationship with an individual can lead to in the end. Developing a relationship in the business world is always going to matter at some point down the road even if it is not making a big splash right now.


            

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