29.02
EUR
0.36 (1.26)
Deezer is one of the world’s largest independent music experiences platforms, connecting fans with artists and creating ways for people to Live the music. The company provides access to a full-range catalog of high quality music, lossless HiFi audio and industry-defining features on a scalable platform available in 180+ countries. Founded in 2007 in Paris, Deezer is now a global company with over 600 people based in France, Germany, UK, Brazil and the US, all brought together by their passion for music, technology and innovation.
By building strategic partnerships in key markets across Europe and the Americas, Deezer keeps delivering brand value and end-user engagement across a wide variety of industries, including telecommunications, media, audio hardware and e-retail. As an industry thought leader, Deezer was the first platform to introduce a new monetization model since the inception of music streaming, designed to better reward the artists, and the music that fans value the most.
New brand identity and logo
Launch of first comprehensive artist-centric music streaming model
New partnerships with Sonos and Mercado Libre
Discover our mission to help people be and belong through music — and how this translates for artists, partners, and fans alike. Click play to hear the Deezer leadership team present the company’s reimagined positioning an brand identity, along with innovative new features, and all the ways Deezer helps our users Live the Music.
Focus on selected, large music streaming markets where there is both a strong willingness to pay for music streaming services, and attractive user economics.
Implementation of partnership-first strategy in attractive music streaming markets to replicate historical successes in France and Brazil, as demonstrated by the signing of large-scale deals in 2023. Deezer has identified a selection of key attractive markets where it intends to leverage distribution partnerships to enter or achieve greater penetration, such as the U.S., the U.K., Canada, Italy and Spain. These countries are expected to collectively represent an estimated $28.9 billion in retail subscription and audio ad-supported streaming revenue by 2030 (Source: MIDiA).
Reinvent Deezer as an experience services platform, with expression and connection as guiding principles to help artists, fans and partners to be and belong through music. Matching this new direction in 2023, Deezer introduced an enhanced user experience and design in the application, to inspire and empower music fans to Live the Music through personalized experiences.
Data-driven and ROI-based decision making with particular attention paid to pricing and marketing efficiency. Cross-selling into new verticals to expand lifetime value and streamlined operations to efficiently, to ensure profitable growth.
¹As of December 31, 2023
²Based on the latest number of subscribers published by MIDiA (as of September 30, 2023); excludes non-independent players part of larger conglomerates (Apple Music, Amazon Music, YouTube Music, Tencent Music, NetEase Music and Yandex)
³IFRS Consolidated Revenue for the year ended December 31, 2023