Inside this edition of The Current: - Streaming swept this year’s upfronts. We cover the major news and themes (like live sports) emerging from the week-long presentations. - A recent report may quell concerns from marketers around brand safety and advertising with news publishers. - On that note, Stagwell CEO Mark Penn shares why advertisers are missing out if they buy into brand safety myths and abandon news in a new op-ed. - This week on The Current Podcast, NBCU Advertising & Partnerships’ Alison Levin explains the two big themes coming out of NBCUniversal's upfronts and the importance of the 2024 Paris games going programmatic.
The Trade Desk
Technology, Information and Internet
Ventura, CA 191,385 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
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http://www.thetradedesk.com
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- Technology, Information and Internet
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- 1,001-5,000 employees
- Headquarters
- Ventura, CA
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- Public Company
- Founded
- 2009
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- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Updates
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Our own Samantha Jacobson sat down with AdExchanger to discuss her healthy skepticism regarding Google's goals with Chrome Privacy Sandbox, the open internet vs. premium internet, OpenPath, and more on the most recent episode of AdExchanger Talks.
A Sandbox Skeptic | AdExchanger
adexchanger.com
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The Trade Desk reposted this
At TTD, we’re thrilled to be partnering with Netflix. We're convinced this will help advertisers get maximum value from the premium internet. The premium open internet keeps getting better. https://lnkd.in/daGv6Q5H
Netflix Upfront 2024: The Year of Growth and Momentum
about.netflix.com
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PepsiCo teamed up with us and retail partner Dollar General to implement a test campaign in the U.S. to better understand the potential benefits of adopting a full-funnel, omnichannel approach. The strategy, coupled with retail data and measurement to help drive better performance and cost-efficiency, resulted in PepsiCo experiencing a 283% higher ROAS for its upper-funnel ads and 208% higher ROAS for its lower funnel ads.
PepsiCo boosts conversion with retail activation | The Trade Desk
thetradedesk.com
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Do you believe in deterministic, future-proof solutions grounded in data from lifetime customers, aimed at increasing market share and managing frequency comprehensively? You'll want to join The Trade Desk Edge Academy in exploring the exciting realm of retail data in their latest course, Retail Data Foundations: https://bit.ly/44zGD6H #TheTradeDeskEdge
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In his op-ed for The Current, our own Jed Dederick shares similarities between ad networks that bundle inventory without transparency and the mortgage-backed securities that contributed to the financial crisis of the aughts. What does the pervasiveness of the nontransparent ad network monetization model mean for advertisers and publishers whose content is bundled, and what will it take for our industry, and the world, to pay more attention?
The murky world of ad networks | The Current
thecurrent.com
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The Trade Desk reposted this
It’s upfronts week, with NBCUniversal, Netflix, Fox, Disney, Warner Bros. Discovery and Amazon all holding their annual presentations. Blockgraph CEO Jason Manningham joins The Current Report to break down how measurement and attribution are transforming the upfronts: https://bit.ly/3QKpS3j #upfronts #advertising #connectedTV
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Linear TV’s greatest asset, live sports, is increasingly making its way onto connected TV (CTV). This brings larger, more diverse audience segments to the channel for advertisers to reach. Learn more about CTV in our latest report: https://bit.ly/4aSl0AB
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We're excited that LG Ad Solutions is integrating Unified ID 2.0 to help with their identity strategy. It's a major step in making advertising across the connected TV (CTV) ecosystem even more relevant, effective, and privacy-conscious.
LG Ad Solutions Integrating Trade Desk's Unified ID 2.0
nexttv.com
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