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The 2024 State of IT is here!

The State of IT is an annual study that offers you a preview of organizations’ IT budget and tech adoption plans — brought to you by Spiceworks and Aberdeen Strategy & Research. Our relationships with millions of IT professionals and our proven analytical capabilities allow us to share insights that help everyone in IT stay ahead of the curve.

Access the report
Increase awareness, drive engagement, generate demand. Welcome to our data powerhouse

Increase awareness, drive engagement, generate demand. Welcome to our data powerhouse.

We leverage unmatched, first-party intent data gathered from our contextually relevant media network, and proven integrated marketing capabilities to help tech brands target decision-makers in the buying committee from the boardroom to the server room, when they’re in-market for your solution.

Through a wide variety of engagement channels and touchpoints, we deliver business-level intent by analyzing billions of data points using our proprietary AI-driven data engine.

Data Capabilities
Always on, optimized marketing and omnichannel campaigns that focus on the intent of the buying committee

Always on, optimized marketing and omnichannel campaigns that focus on the intent of the buying committee.

We help B2B marketers strategically plan, develop, and execute integrated campaigns, drawing from our deep understanding of tech buyers and the buyer’s journey. 

Our extensive digital marketing expertise, combined with our comprehensive global business-level and contact-level intent data uniquely positions us to provide unparalleled access to in-market buyers at every step of their journey.

Welcome to intelligence-driven, omnichannel marketing.

Account Based Marketing

The powerful benefits of connecting technology buyers and sellers with
Spiceworks Ziff Davis.

The powerful benefits of connecting technology buyers and sellers with
Spiceworks Ziff Davis.

Omnichannel Marketing

Reach the right audience, in the right place, at the right time — across more than 50 technology categories

Demand Generation

Connect with buyers at critical decision-making points throughout the purchase cycle

Marketing Services

Create custom content and research that shapes your brand’s thought leadership and positioning as a leading voice in your space

Data Capabilities

Real-time access to ​proprietary first-party data, including business intent scores that inform your marketing efforts, resulting in more effective conversion through full-funnel customer targeting ​

Our Media Network. Insights for Businesses and Intelligence for Brands

Our Network. Insights for Businesses and Intelligence for Brands.

Our brand network includes vertical-specific B2B properties that key decision-makers within the buying collective rely on to stay up to date, hang out, and engage. 

Millions of business professionals trust us to offer high-quality content on relevant and evolving technologies that help them stay ahead of the curve. Our real-time updates on industry trends, software tools, community forums, reviews, expert commentary, and in-depth research offer trusted insights to IT decision-makers throughout the buyer’s journey.

Our Network

Reach your audience across our brand network.

Resources

Educational tools, guides, and thought leadership content to help you optimize your marketing strategy, develop long term customer relationships, and apply value-centric approaches for driving revenue.

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