TrizCom Public Relations

Marketing budgets are stalling and CFOs are revving the chainsaw. Before the blade hits your ad dollars, try this thought experiment: What if you shifted just 15% of that spend into a PR budget laser‑focused on authority + SEO? 92% of people trust earned stories over ads—so why are we still treating PR like the spare tire instead of the engine?   We’re curious—have YOU ever pulled money from paid media and seen PR out‑perform? Drop your story. (DM me if you want the math behind a 15 % re‑balance.) Read Jo Trizila’s Substack story here: https://lnkd.in/g_E7QFZm

Marketing budgets are stalling and CFOs are revving the chainsaw. Before the blade hits your ad dollars, try this thought experiment: What if you shifted just 15% of that spend into a PR budget laser‑focused on authority + SEO? 92% of people trust earned stories over ads—so why are we still treating PR like the spare tire instead of the engine?   We’re curious—have YOU ever pulled money from paid media and seen PR out‑perform? Drop your story. (DM me if you want the math behind a 15 % re‑balance.) Read Jo Trizila’s Substack story here: https://lnkd.in/g_E7QFZm

Same voice. Same song. Totally different impact. This Sunday at church, my 15-year-old daughter Kate and I watched a video where comedian Michael Jr. asks a man to sing Amazing Grace—twice. The second version? It hit hard. Not because the notes changed, but because the why did. And it got me thinking… 💡 That’s exactly what sets powerful brands apart. We talk a lot about what we do—products, services, campaigns. But it’s your why that makes people feel something. That’s where real connection, real loyalty, and real impact begins. I wrote about it in my latest Substack: 👉 What’s Your Amazing Grace? Why Purpose-Driven Brands Win 🟡 A church lesson, a viral video, and a branding truth: when you lead with purpose, everything else finds its rhythm. From Simon Sinek to Stacey Hagen to the PESO Model (and yes, some earned media love), it’s all in there. 📝 Read it here: https://lnkd.in/gn9R-CfE 🎧 Watch the video that inspired it: Michael Jr. – Know Your Why And then ask yourself: What’s your Amazing Grace? Because purpose isn't a trend—it’s your brand’s superpower. #PurposeDriven #BrandStrategy #Leadership #PR #TrizComPR #Storytelling #KnowYourWhy #MichaelJr #MarketingWithPurpose #SubstackWriters

Brand activations are rewriting the rules of modern marketing, and Lululemon shows exactly why they spark deeper loyalty and unstoppable buzz. Check out our new post to see how TrizCom PR harnesses immersive experiences that connect people to your brand in a truly meaningful way.

In her new Substack article (https://lnkd.in/g3DhABGS), Lululemon’s Pivot – Why 2025 Is the Year of Activations, Jo Trizila highlights how the athleisure giant is using pop-ups, ambassador partnerships, and immersive experiences to forge deeper emotional connections with consumers. It’s the perfect example of how smart, purposeful activations can drive brand loyalty and keep people talking long after the event ends. As we head into 2025, those big, bold activations aren’t just “nice-to-haves”—they’re essential for brands looking to stand out in a crowded market. Looking for ways to bring your brand to life? Dive into Jo’s insights here: Lululemon’s Pivot – Why 2025 Is the Year of Activations Have questions about boosting your own brand engagement? Reach out to us at Trizom PR. We’d love to help you create experiences your audience will never forget!

PRCG Orlando affiliate member Jennifer Regen Bisbee, APR, Fellow PRSA was featured as part of a distinguished panel of speakers for a Women’s History Month Program, “Central Florida’s PR Power Players,” presented by PRSA Orlando. Leadership and career advice was shared with the sold-out crowd. We love seeing our members demonstrate their thought leadership to colleagues! #pr #prpro #pragency #prsaorlando #prsa #prcg #pragency #womenshistorymonth

Sometimes, all it takes is a bold move, a great story, and the right media moment. From viral Chewbacca masks to luxury SUV road tours and purpose-driven puppy love stories, PR stunts can make brands unforgettable when strategy meets spectacle. At TrizCom PR, we don’t just create buzz—we engineer moments that stop scrolls, spark headlines, and build real connection. Want to see how we've helped brands go from bold idea to national sensation? Read our latest blog: https://lnkd.in/gZw82BKk #PRStunts #EarnedMedia #TrizComPR #BrandBuzz #StorytellingStrategy #PRCG #PRConsultantsGroup

🚨 Looking to Make Headlines? 🚨 At TrizCom PR, we don’t just pitch stories—we place them where they matter most. From local news segments to national TV features, our media relations team has a proven track record of turning compelling stories into prime-time coverage. 🎥 See for yourself! Check out our broadcast sizzle reel showcasing the incredible results we’ve secured for our clients: Watch here: https://lnkd.in/gFzK38Sr. 📢 Everyone has a story to tell—let TrizCom PR tell yours. Whether you’re looking for top-tier media exposure, expert storytelling, or game-changing PR strategies, we’re here to make your brand the news. 💡 Ready to amplify your message? Let’s talk. #MediaRelations #PublicRelations #TrizComPR #BroadcastPR #EarnedMedia #Storytelling

https://lnkd.in/gcqwqEQ9

🚀 Throwback to an EPIC Campaign! 🚀 Six years ago, TrizCom PR had the incredible opportunity to work with none other than MrBeast as he launched his Youtuber Battle Royale. 🎮🔥 Fast forward to today, and that video https://lnkd.in/gAffgSxz has skyrocketed to over 55 million views! 🤯👏 Watching it go viral and seeing how far MrBeast has taken his brand is nothing short of amazing. We love being part of moments like these—helping innovative creators bring their visions to life and making waves in the digital world. 🌎✨ Here’s to even bigger, bolder campaigns ahead! 🚀 #Throwback #MrBeast #PRWins #TrizComPR #InfluencerMarketing #BattleRoyale