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Why Big Data Keeps Getting Bigger

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Why Big Data Keeps Getting Bigger

Why Big Data Keeps Getting Bigger

The sun never sets on the creation of new data.

Yes, the rate of generation may slow down at night as people send fewer emails and watch fewer videos. But for every person hitting the hay, there is another person on the opposite side of the world that is turning their smartphone on for the day.

As a result, the scale of data being generated—even when we look at it through a limited lens of one minute at a time—is quite mind-boggling to behold.

The Data Explosion, by Source

Today’s infographic comes to us from Domo, and it shows the amount of new data generated each minute through several different platforms and technologies.

Let’s start by looking at what happens every minute from a broad perspective:

  • Americans use 4,416,720 GB of internet data
  • There are 188,000,000 emails sent
  • There are 18,100,000 texts sent
  • There are 390,030 apps downloaded

Now lets look at platform-specific data on a per minute basis:

  • Giphy serves up 4,800,000 gifs
  • Netflix users stream 694,444 hours of video
  • Instagram users post 277,777 stories
  • Youtube users watch 4,500,000 videos
  • Twitter users send 511,200 tweets
  • Skype users make 231,840 calls
  • Airbnb books 1,389 reservations
  • Uber users take 9,772 rides
  • Tinder users swipe 1,400,000 times
  • Google conducts 4,497,420 searches
  • Twitch users view 1,000,000 videos

Imagine being given the task to build a server infrastructure capable of handling any of the above items. It’s a level of scale that’s hard to comprehend.

Also, imagine how difficult it is to make sense of this swath of data. How does one even process insights from the many billions of Youtube videos watched per day?

Why Big Data is Going to Get Even Bigger

The above statistics are already mind-bending, but consider that the global total of internet users is still growing at roughly a 9% clip. This means the current rate of data creation is still just scratching the surface of its ultimate potential.

In fact, as We Are Social’s recent report on internet usage reveals, a staggering 367 million new internet users were added in between January 2018 and January 2019:

Internet user growth

Global internet penetration sits at 57% in 2019, meaning that billions of more people are going to be using the above same services—including many others that don’t even exist yet.

Combine this with more time spent on the internet per user and technologies like 5G, and we are only at the beginning of the big data era.

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The World’s Biggest Cloud Computing Service Providers

Cloud computing service providers generated $270 billion in revenues last year, concentrated among a few giants.

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This tree map shows the biggest cloud computing service providers globally by market share.

The World’s Biggest Cloud Computing Service Providers

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Today, the three largest cloud computing service providers command 66% of the global market.

Amazon, Microsoft, and Google have generated billions in revenues through their cloud infrastructure that provide the computing power companies need to store data. What’s more, most AI models are run on the cloud, creating a surge in computing demand for cloud providers.

The above graphic shows the largest cloud providers globally, based on data from Synergy Research Group.

Breaking Down the Cloud Market

Here are the world’s top cloud computing service providers based on enterprise revenues as of the fourth quarter of 2023:

ProviderCountryMarket Share Q4 2023
Amazon Web Services🇺🇸 U.S.31%
Microsoft Azure🇺🇸 U.S.24%
Google Cloud🇺🇸 U.S.11%
Alibaba Cloud🇨🇳 China4%
Salesforce🇺🇸 U.S.3%
IBM Cloud🇺🇸 U.S.2%
Oracle🇺🇸 U.S.2%
Tencent Cloud🇨🇳 China2%
Other🌐 Other21%

With 31% of the global market share, Amazon’s cloud division posted $24.2 billion in revenues over the quarter.

AWS is a major cash engine for the company, but growth slowed over 2023 as enterprises and startups cut back on tech spending. Annual sales growth compared to the same quarter last year grew by 13%—far below competitors Microsoft and Google, whose cloud divisions grew by 30% and 26%, respectively.

As we can see, U.S. firms make up the lion’s share of the market, while China’s Alibaba Cloud and Tencent Cloud together comprise 5% of the global share.

The AI Boom and the Cloud

Given that a significant chunk of AI models are run on the cloud, the industry may be positioned to see greater demand as momentum accelerates.

In fact, newer AI systems are as much as 10 to 100 times larger than older models. In line with this, major cloud providers are seeing high demand for cloud services to allow companies across financial to manufacturing sectors to run large language models on their platforms.

Today, 98% of companies globally rely on the cloud for at least one part of their business applications, which may present a market opportunity for the industry as advancements in AI continue to grow.

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