Discover how a different approach to HCP and DTC brand marketing cuts through the market noise. Partner with OptimizeRx to accelerate your journey towards dynamic omnichannel programs — from symptom to treatment.
Patient-Centric, Omnichannel Solutions for Life Science Brand Marketing
The Holy Grail of Winning HCP Attention
Explore the patient-centric history of next-best action, and the new opportunities for brand marketers to improve performance.
Our Company
We are a digital health company that is focused on bringing life sciences support to patients and providers. We advance affordability and make it easier for patients to stay on therapy.
Medicx is now part of OptimizeRx!
Explore our patented and proven HIPAA-compliant, hyperlocal direct-to-consumer marketing solutions. Learn more
Only our Dynamic Audience Activation Platform (DAAP) Uses AI to Drive Next-Best Actions
With artificial intelligence (AI) and a patent-pending machine learning methodology not found anywhere else, DAAP is the smarter solution for pharma, medtech and agencies looking to increase physician and patient engagement — with an average program ROI of 15:1.
Advanced AI
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
Micro-Neighborhood Targeting
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
Omnichannel Integration
Be everywhere – and reach the prescribers treating patients who are eligible today. DAAP integrates with more than 300 EHRs, has access to over 2 million HCPs and touches 90% of health systems. It engages only with those most suitable for your brand or franchise’s business need.
Some companies have AI, others have direct messaging – Only OptimizeRx has both.
What Are Your Top Needs? Let’s Start There
Most pharma marketing is driven by tactics, not impact. Our HCP marketing approach starts with your brand’s current needs and challenges, then finds the right solutions and channels to boost your KPIs.
Medical device and medtech brands need to maximize budget efficiency. We drive patient acquisition and ROI by finding the right audience, then increasing the relevance and actionability of your physician communications.
Bring your brand strategies to life and deliver incredible results for your clients with a partner that fills critical data gaps and offers integrated channel reach for smarter, more efficient implementation.
Trusted by Leading Life Science, Pharma and Med Device Brands
About OptimizeRx
We’re an award-winning health technology company with deep roots in AI and direct messaging to help reach more physicians (and their patients) across diverse digital channels.
Our Resources
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