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6 steps for building a first-party data strategy: A guide for communicators
Data is the lifeblood of modern marketing. It helps us to understand our customers, their habits, likes, and dislikes. By having a data-driven approach to content that appeals to these preferences, we can reach shoppers in more targeted ways than ever. But to achieve...
Breaking barriers: Harnessing the power of connectivity for marketing success
The online landscape has completely changed the way we interact with one another. Unlike traditional marketing where we had to pick up a phone and call clients, today, you can simply interact with them through your mobile device. With so many connectivity options...
The AI trust gap remains brands’ biggest consumer obstacle: 8 in 10 businesses say AI adds value, but 4 in 10 consumers are fearful about its future
Digital trust in all its forms has grown into a huge black cloud for brands and businesses over the past year, and AI, amid all its power and promise, is only adding fuel to that fire. Companies, as we know, have stopped at nothing to get Generative AI integrated in...
Ethical communication in the digital age: Best practices for building trust and credibility
A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the...
Accessibility hits a roadblock: Companies are prioritizing inclusive design more than ever but lack the resources to make further progress
Global Accessibility Awareness Day is later this week on May 16, and with large-scale legislation now in place, web accessibility should be plateauing based on the established requirements. Web designers are prioritizing accessibility when developing their digital...
Comms toolbox: 7 AI video editors that can boost your PR campaigns
Are you among the one-third of marketers who don’t use videos in their marketing strategies because it's too time-consuming? Or are you among the group of marketers who use videos in their PR campaigns but are looking for faster ways to create and edit them? Well, I...
ICYMI: Bulldog’s Top 10 most popular posts from April
As spring appeared on the horizon, April brought in beautiful weather as well as booming traffic for Bulldog, which had another record month. Our cadre of collaborators drove the clicks last month addressing topics like establishing media relations KPIs, building...
Email marketing metrics: Key indicators for success and how to leverage them
Email marketing has become one of the most effective and efficient ways for businesses to engage with their audience and drive conversions. However, to truly master your email marketing game, it is crucial to understand and harness the power of key metrics. By...
4 ways digital communication tools are shaping brand narratives
In the digital age, communication tools aren't just a necessity; they're a game-changer for your brand's narrative. From enhancing customer engagement to reshaping how brands tell their stories, these tools are pivotal! Let's explore four distinct ways these digital...
PR research: Healthcare brands are prioritizing multichannel marketing programs to grow awareness and customer base, Matter survey finds
New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service...
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Billion Dollar Boy launches FiveTwoNine, a membership community combining physical spaces and online educational resources to empower creators and brands
Global creator agency, Billion Dollar Boy, which this year celebrates its ten year anniversary, launches FiveTwoNine: The Creator Club, a private membership community dedicated to empowering emerging creators in the ‘Business of Being a Creator’ FiveTwoNine operates...
Sachs Media Team Shines with National and Local Recognitions for Outstanding Communications Professionals
TALLAHASSEE, Fla. - May 9, 2024 — Sachs Media proudly announces that four of its team members have been honored with prestigious awards, highlighting the firm's role as a leader in strategic communications and public relations. These national and local accolades...
Democracy Fund Grant to Support Research on Increased Volume of Public Record Requests Under University of Florida Leadership
GAINESVILLE, FL. (May 9, 2024) — The University of Florida College of Journalism and Communications (UFCJC) and Democracy Fund today announced a $225,000 grant to support a multi-university research project that will aid government agencies in handling unduly...