Brad Nierenberg
CEO of RedPeg Marketing
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www.bradnierenberg.com Brad Nierenberg is President / CEO and founder of RedPeg Marketing, a nationally respected experiential marketing agency. With his team at RedPeg, Brad has designed award winning…
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Where do marketers make mistakes while marketing a brand?
It’s pretty easy to make mistakes when it comes to branding. Expressing a consistent, powerful brand takes discipline, and while marketers love embracing new techniques and campaign types, a brand needs to be rock solid. As the CEO of RedPeg Marketing, an experiential marketing agency based out of t…
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What are the biggest lessons you have learned in the corporate world?
As the CEO of RedPeg Marketing, an experiential marketing agency based out of the Washington, DC area, I’ve learned a thing or two about what works and what doesn’t in a corporate setting. Perhaps not surprisingly, many lessons I’ve learned deal with some of the intangible aspects of corporate cultu…
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What is the purpose of a brand?
This question is like asking, what’s the purpose of a personality? Well, without it, you’re pretty forgettable. A brand is what makes a business distinctive, and stand out from its competitors. When it comes down to it, features and benefits don’t inspire much loyalty in customer base. On the contrar…
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