Rich Kahn

Rich Kahn

Middletown, Delaware, United States
25K followers 500+ connections

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About

I am the co-founder and CEO of eZanga.com and Anura.io. With 31 years of digital…

Articles by Rich

  • Metrics Every Online Lead Gen Marketer Should Be Tracking and Why
    Sep 1, 2020

    Metrics Every Online Lead Gen Marketer Should Be Tracking and Why

    When it comes to online lead generation, saying that metrics matter is an understatement. The ability to see how ads…

    5 Comments
  • Fraud Detection: Online Survey Scams and How to Spot Them
    Jul 31, 2020

    Fraud Detection: Online Survey Scams and How to Spot Them

    When you’re on the hunt to make money, it’s tempting to spend a few minutes filling out an online survey that promises…

    5 Comments
  • Affiliate Marketing Lead Generation: Beware of Form Bots
    Jul 9, 2020

    Affiliate Marketing Lead Generation: Beware of Form Bots

    In affiliate marketing, companies looking for new customers ask affiliates to find them leads. In exchange, the company…

    5 Comments
  • What Is a Bot, Anyway?
    Jun 5, 2020

    What Is a Bot, Anyway?

    As the term "bots" becomes more common and widely used, you may find yourself asking, "just what is a bot?" Short for…

  • Four Ways Ad Fraud is Destroying Digital Campaigns
    Jun 26, 2019

    Four Ways Ad Fraud is Destroying Digital Campaigns

    Ad fraud can derail a company’s digital campaigns before they even begin. As brands and companies take their products…

  • Why Blockchain Isn't the Solution to Ad Fraud
    Feb 26, 2019

    Why Blockchain Isn't the Solution to Ad Fraud

    Within the next three years, ad fraud is predicted to hit a yearly loss of $44 billion. A primary contributor to ad…

  • The Dangers of DNA Hacking
    Jan 31, 2019

    The Dangers of DNA Hacking

    It’s eerie how real-life can mimic a page out of a fictional novel. Look around, and much of what you see mirrors…

  • Cybersecurity: the Ripple Effects of the Government Shutdown
    Jan 24, 2019

    Cybersecurity: the Ripple Effects of the Government Shutdown

    The government has been shut down for over a month, making it the longest government shutdown in history. The longer…

  • CES 2019 Recap
    Jan 17, 2019

    CES 2019 Recap

    Recently my tech team and I stepped out of the office for a few days to do some research on the road, assessing how new…

    1 Comment
  • New Year, New Ad Fraud Resolutions
    Jan 2, 2019

    New Year, New Ad Fraud Resolutions

    Every new year presents an opportunity for a clean slate. But that doesn’t mean we’ve left the previous year’s problems…

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Contributions

Activity

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Experience

  • Anura.io Graphic

    Anura.io

    Middletown, DE

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    Middletown, DE

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    Middletown, DE

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Licenses & Certifications

Volunteer Experience

  • Responsible Enterprises Against Consumer Harassment (R.E.A.C.H) Graphic

    Founding Board Member

    Responsible Enterprises Against Consumer Harassment (R.E.A.C.H)

    - Present 2 years 2 months

    R.E.A.C.H. – a Mutual Benefit Corporation – is the dawn of a new era where responsible enterprises pursue a common objective of ensuring that consumers receive those calls which they have actually consented to and restore consumers’ ability to answer their phone. R.E.A.C.H. has been formed to advance the interests of direct-to-consumer marketers by:

    i) establishing guidelines, best practices and protections for such companies in order to prevent fraudulent lead sales and reduce the…

    R.E.A.C.H. – a Mutual Benefit Corporation – is the dawn of a new era where responsible enterprises pursue a common objective of ensuring that consumers receive those calls which they have actually consented to and restore consumers’ ability to answer their phone. R.E.A.C.H. has been formed to advance the interests of direct-to-consumer marketers by:

    i) establishing guidelines, best practices and protections for such companies in order to prevent fraudulent lead sales and reduce the industry-wide damage caused by unwanted robocalls;
    ii) working to increase contact rates and lower carrier resistance to direct to consumer marketing traffic; and
    iii) providing education regarding, and advocacy to limit, unfair litigation and media attention targeting such marketing companies.

  • LeadsCouncil Graphic

    Board Member

    LeadsCouncil

    - 5 years

    Working on the board to help build and maintain a trusted association of vendors, buyers, and sellers adhering to industry best practices. This term I am helping to address the issue of Ad Fraud.

  • MegaplanIT Graphic

    Advisor

    MegaplanIT

    - Present 8 years 8 months

    MegaplanIT is an industry expert in cybersecurity testing, compliance and managed security services, working with businesses of all sizes to protect their brand, grow their value and improve their reputation as the threat landscape evolves around them.

  • Forbes Technology Council Graphic

    Official Member

    Forbes Technology Council

    - 1 year 1 month

    Science and Technology

    Forbes Technology Council Is An Invitation-Only Organization For Senior-Level Technology Executives. Members are respected tech leaders and executives — CEOs, CIOs, CTOs, and others — selected for the council based on their deep knowledge and diverse experience in the industry.

  • IAB Graphic

    Ad Ops Council Member

    IAB

    - 2 years 2 months

    The Ad Ops Council is dedicated to improving the operational efficiency of interactive advertising. Ad Ops Council working groups regularly include agency-side representatives to help improve communication, understanding, and work process in many areas of the buyer-seller relationship.

  • IAB Graphic

    Advertising Technology Council Member

    IAB

    - 2 years 2 months

    The mission of the Advertising Technology Council is to develop and foster the adoption of technical guidelines and specifications that will reduce costs, open new marketplace opportunities, and ensure the long-term growth of the digital advertising industry.

  • LeadsCouncil Graphic

    Board Member

    LeadsCouncil

    - 1 year 1 month

    Worked on the board to help build and maintain a trusted association of vendors, buyers, and sellers adhering to industry best practices. While on the board I also worked on the Technology committee to help develop and understand the potential of producing a Do Not Call solution for members.

Honors & Awards

  • Titan 100 Award

    Titan CEO

    The Titan 100 is shaping the future of Philadelphia’s business community by building a distinguished reputation that is unrivaled and preeminent in its field. We proudly recognize the Titan 100 for its successes and contributions. We know that they will have a profound impact that makes an extraordinary difference for their customers and clients across the nation.

  • Ernst & Young Entrepreneur of the Year

    Ernst & Young

    The Entrepreneur of the Year program, founded by EY, has recognized the endeavors of exceptional men and woman who create products and services that keep our worldwide economy moving forward.

  • 15th Fast Growing Advertising & Marketing Company in the US

    Inc 5000

    We were the 4th fastest growing company in the Philadelphia region.
    We were the 193rd fastest growing company in the US.

  • Inc 5000 - 5 Years in a Row

    Inc 5000

    We made the Inc 5000 list 5 years in a row from 2008 - 2012.

  • Serial Entrepreneur

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    Built 4 Multi-Million Dollar Companies bootstrapping.

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