Hi, we’re Dale Jr. and Amy Earnhardt and we’re proud to introduce you to High Rock Vodka, a premium vodka made in partnership with Sugarlands Distilling Company.
We knew Sugarlands from its long-time support of auto racing, so when we took a family vacation to Gatlinburg, Tennessee, we had to stop by the distillery. Seeing the way Sugarlands operates and getting to know the team behind the brand, made our partnership a natural fit.
While we love Sugarlands’ signature shine – especially the Electric Orange Sippin Cream – the prospects of introducing a new product with Sugarlands was something we jumped at. Especially since it’s something we can do together, as a couple, and show our fans a different side of our personalities.
Find Us In A Store Near You
If High Rock Vodka isn’t currently available in your area, please request it at your neighborhood liquor store and bar. Thank you!
The Vodka
High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.
Recipes
Whether you’re looking for a new cocktail to celebrate your High Rock Moments at home or with friends, here’s some recipes that will help show you the best way to mix our vodka. Dale Jr and Amy even share their favorites.
