New Hope

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Vegans of L.A. Food Bank redefines food assistance with plant-based options

Apr 7, 2025

Weigh In: 9 ways to best serve your community's older, in-store shoppers

Apr 7, 2025

NCN Connected presents the 2025 State of Investment and Innovation

Apr 3, 2025

Editor's Take: What consumers don’t know about gut health could be a challenge for brands

Apr 2, 2025

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Jessica Rubino, Rick Polito and Adrienne Smith recording The Natural List podcast episode on supplement trends, GLP-1s and gut health.

Natural Product Trends

The Natural List – Supplements in the Ozempic Age and other trends redefining health

The Natural List – GLP-1s, gut health and supplement buzz with Rick Polito

Rick Polito joins Jessica Rubino and Adrienne Smith to explore how GLP-1 drugs, gut health and longevity are reshaping the supplement conversation. Tune in for their insights.

The exterior of a Jimbo's store in California

Retailers

Small grocer, big impact: How one natural chain is making big moves in sustainability

How one small grocer is making big moves in sustainability

Apr 3, 2025

A package of Paleo Texas Twisted Praline granola is surround by scattered pieces of the product.

NEXTY Awards

Nana Joes Granola puts a nutritious, gluten-free twist on a nostalgic Texas flavor

Nana Joes Granola a NEXTY Awards finalist

Apr 2, 2025

Products and trends

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Jessica Rubino, Rick Polito and Adrienne Smith recording The Natural List podcast episode on supplement trends, GLP-1s and gut health.

The Natural List – Supplements in the Ozempic Age and other trends redefining health The Natural List – GLP-1s, gut health and supplement buzz with Rick Polito

The exterior of a Jimbo's store in California

Small grocer, big impact: How one natural chain is making big moves in sustainability How one small grocer is making big moves in sustainability

A package of Paleo Texas Twisted Praline granola is surround by scattered pieces of the product.

Nana Joes Granola puts a nutritious, gluten-free twist on a nostalgic Texas flavor Nana Joes Granola a NEXTY Awards finalist

Rick Polito

Editor's Take: What consumers don’t know about gut health could be a challenge for brands The hidden challenge for gut supplement brands

bottled beverages

A functional front-row seat: Q&A with Ben Kane, PricePlow Q&A with Ben Kane, PricePlow

The PepsiCo logo hovers above three cans of Poppi prebiotic sodas on a marbled, light aqua background.

March investment roundup: Functional beverages, food tech and more in the spotlight March investment roundup

The Gorilla Mind display features large graphics, product-laden shelves and a branded refrigerator stocked with its hydration and energy drinks.

The Vitamin Shoppe's store-within-a-store concept doesn't address convenience concerns The Vitamin Shoppe's 'Hometown Stores' unlikely to attract shoppers

Co-hosts Adrienne Smith and Jessica Rubino smile behind the mics during a new episode of The Natural List podcast.

The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugar The Natural List – Wellness drinks, trend shifts and sweetener truths

Three speakers on stage during the State of Natural and Organic keynote at Expo West 2025 with the sponsor slide behind them.

Watch: 2025 State of Natural and Organic reveals key growth drivers Watch now: 2025 State of Natural and Organic

Karma Water bottle held in front of shelf of Karma Water bottles

Functional beverage bonanza: Blurring lines between drinks and supplements Functional beverage bonanza: Blurring lines between drinks and supplements

Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.

Secret Shopper: Is date sugar more nutritious than white sugar?Secret Shopper: Can date sugar replace white sugar?

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.

Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West Celebrate with the 2025 NEXTY Award winners

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Sponsored Content

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Hands holding a recycling symbol

Sponsored Content

Close the loop on packaging today – infographic

Apr 3, 2025

pretty flowers on a background

Sponsored Content

Transparency triumphs in the $64 billion supplement market – infographic

Mar 27, 2025

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability

Sponsored Content

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper

Mar 26, 2025

Supplement industry news and updates – March 2025

Sponsored Content

Supplement industry news and updates – March 2025

Mar 20, 2025

More about Expo West

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Three speakers on stage during the State of Natural and Organic keynote at Expo West 2025 with the sponsor slide behind them.

Watch: 2025 State of Natural and Organic reveals key growth drivers Watch now: 2025 State of Natural and Organic

Two presenters on stage at the State of Supplements session at Expo West 2025 with Gaia Herbs sponsor slide in the background.

Watch: 2025 State of Supplements dives into growth, trends and Ozempic's impact Watch now: 2025 State of Supplements

Yvonne Buisson of NIQ presents on stage at the State of Beauty session during Expo West 2025 with a clean beauty slide in the background.

Watch: 2025 State of Conscious Beauty explores new trends in clean personal care Watch now: 2025 State of Conscious Beauty

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.

The Natural List – Favorite products and flavorful standouts from Expo West 2025 The Natural List – Top products and flavors we loved at Expo West 2025

State of Natural & Organic Slide Deck cover from Expo West 2025 with logos and colorful abstract background.

Download: 2025 State of Natural and Organic slides packed with market data Download the 2025 State of Natural & Organic slide deck

State of Supplements Slide Deck cover from Expo West 2025 with logos and colorful purple and orange design.

Download: 2025 State of Supplements slides reveal growth across formats and categories Download the 2025 State of Supplements slide deck

State of Beauty Slide Deck cover from Expo West 2025 with logos and vibrant abstract background.

Download: 2025 State of Conscious Beauty slides spotlight growth, market share and noteworthy trends Download the 2025 Conscious Beauty slides on trends and retail growth

A collage of people attending and exhibiting at Natural Products Expo West.

Record-breaking Natural Products Expo West 2025 showcases significant growth in buyer attendance and new brands Expo West 2025 sees unprecedented growth

California first partner Jennifer Siebel Newsom addresses hundreds of attendees at “An Organic Night Out with Sprouts and Friends” on March 5, 2025.

Lundberg Family Farms receives Organic Company of the Year at 'Organic Oscars''Organic Oscars' celebrates outstanding industry members

NBJ Content and Insights Editor Bill Giebler stands if front of a screen on a stage at Natural Products Expo West.

Preventative care, wearable devices, GLP-1 push sales in the natural supplement market Growing supplement market reaches $69.3B

Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.

The Natural List - Key takeaways from Natural Products Expo West The Natural List - Key takeaways from Expo West

Kathryn Peters of SPINS; Jessica Rubino, VP, content, New Hope Network; and Nick McCoy, co-founder, Whipstitch Capital, present the State of Natural.

State of Natural 2025: Consumer demand for protein drives growth of organic and natural products Organic, natural product sales increase steadily

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Columnists

Shelf Life

By Douglas Brown

Weekly natural products updates

The Supplement Aisle

By Rick Polito

What's next in supplements?

Christian Irwin, Industry Analyst, Nutrition Business Journal

Analyst's Take

By Christian Irwin

NBJ Analysts share market info

The Newtopia Now event logo

Newtopia Now is where new ideas, new ways to connect and new experiences ignite innovation and help shape what's next for purpose-driven business. Join us on Aug. 20-22 in Denver, Colorado. Learn more and register today at newtopianow.com.

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Galleries

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.