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  • Else (BABY) has launched in China, the world’s largest infant formula market
  • It opened its flagship store with Baozun on Tmall Global on September 29
  • The company is also reporting that its Kids Shakes will soon be available in Walmart stores in 35 states across the U.S.
  • Co-Founder and CEO, Hamutal Yitzhak, spoke with Daniella Atkinson about the company’s recent milestones
  • Else Nutrition develops plant-based food and nutrition products for infants, toddlers, children and adults
  • Else Nutrition (BABY) opened trading at C$0.71 per share

Else (BABY) has launched in China, the world’s largest infant formula market.

It opened its flagship store on Tmall Global on September 29. The store is in partnership with Baozun, the largest e-commerce service provider in the Chinese market.

WeChat, JD and Douyin stores are scheduled to open later this quarter.

Lactose intolerance affects up to 25 per cent of the Chinese population, with up to 40 per cent of infants and toddlers under 2 years experiencing dairy allergy symptoms.

China’s infant formula market is projected to grow by 8 per cent per year from $30 billion in 2021 to $40 billion in 2025.

Else is also reporting that its Kids Shakes will soon be available in Walmart stores in 35 states across the U.S.

It expects faster consumer growth thanks to the placement, as well as expedited negotiations with dozens of other retailers in the process of stocking Else products.

Co-Founder and CEO Hamutal Yitzhak spoke with Daniella Atkinson about the company’s recent milestones.

Else Nutrition develops plant-based food and nutrition products for infants, toddlers, children and adults.

Else Nutrition (BABY) opened trading at C$0.71 per share.

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