RAD AI

📣 Attention stat junkies.. The latest report from Collabstr taps into data from 35,000 brands and 80,000 US-based influencers. The analysis presents a detailed look at how influencer marketing continues to evolve, grow and take shape. Lets unpack - 🔍 The influencer marketing industry is on a trajectory to hit a market size of $19.8 billion in 2024 - this is a 13% climb from $17.4 billion in 2023. This uptick is part of a broader growth forecast, predicting a 133% expansion from 2020 to 2025, with the global creator economy expected to soar from $127.65 billion 🤪 in 2023 to $528.39 billion by 2030. 💪 Women are leading the charge, representing 70% of the influencer profiles analyzed. This highlights the significant impact female creators have in shaping the influencer marketing economy as a whole. 🤳 Instagram and TikTok are the platforms of choice (not surprisingly), each with over 42% of paid collaborations; YouTube surprisingly trails with a mere 2% share. This split showcases either dominance ie; TikTok and Instagram.... OR, untapped opportunity with YouTube? Fun debate, nonetheless. 👉 User-Generated Content (UGC) is emerging as the reigning king. Over half of the creator profiles are now offering UGC services to brands, with a 93% increase in 2023 alone. With the UGC market projected to expand from $4.7 billion in 2022 to $71.3 billion by 2032, it's clear that authentic, real-world endorsements have become the new, normal. Big thank you to the folks Collabstr and all the contributors for the report. #InfluencerMarketing #CreatorEconomy Full report here: https://lnkd.in/gNtquXHf

Gen Z's 🧡 AI? In a recent Axios study, a spotlight highlights Gen Z's unique relationship with artificial intelligence (AI), particularly generative AI (GAI) technologies such as ChatGPT and DALL-E Open Ai. This demo, often referred to as "AI natives," demonstrates a comfort and keen interest in how AI can be integrated into their educational and career paths. My insights from the report as follows: 🏄♂️ Generational Embrace of AI: Gen Z's enthusiasm for AI contrasts sharply with the cautious approach of older generations. This demographic is significantly more inclined to learn AI skills, with their likelihood to do so being 1.6 times that of Boomers and 1.1 times that of Gen X, illustrating a generational shift in the perception and adoption of AI technologies. 🗣 Proactive Engagement in AI Education: The report highlights a surge in GAI course enrollments among Gen Z, pointing to a strategic approach towards future-proofing their careers. With a third of this year's seniors and over half of tech majors planning to use GAI in their professional lives, the data underscores the importance Gen Z places on AI in shaping their career trajectories. ✍ AI's Integral Role in Career Development: More than half of the graduating class of 2024 is preparing to enter the workforce with AI as a key component of their skill set. This readiness to adapt and innovate with AI tools is a testament to Gen Z's proactive stance on embracing technology for career advancement. 👍 Optimism Amidst AI's Disruptive Potential: Despite potential disruptions to traditional job sectors by AI, Gen Z remains optimistic about the technology's impact on their career prospects. This optimism is supported by their active pursuit of AI knowledge and skills, positioning them to navigate the changing job landscape effectively. 👁 Strategic Acquisition of AI Skills for Career Enhancement: The noticeable increase in professionals adding GAI-related skills to their LinkedIn profiles indicates a growing recognition of AI's value in the job market. For Gen Z, this strategic skill acquisition is about more than staying relevant; it's about leveraging AI to unlock new levels of career success and innovation. One thing is clear - Gen Z's engagement with AI is shaping the future and overall outlook of work-related skillsets - lots to unpack here and big thank you to Axios and Jennifer K. for the article.

Google’s recent release of Gemini AI to the world is the latest generative AI tech capturing our attention. This showcases Google's ambition to lead in the rapidly evolving race to commercialize AI technology. Here’s everything you need to know. 🌎 Comprehensive Solution: Gemini is a comprehensive suite, accessible for free via Android and iOS app stores, with its premium version, Gemini Ultra 1.0, integrating into Google's productivity tools for a $20 monthly subscription. ✍ Strategic Positioning: This launch places Google at the forefront of the generative AI race, and competes with offerings from Microsoft-backed OpenAI and Meta. 👁 Unified Branding: In a move to streamline its AI products, Google has rebranded its suite of generative AI tools, including the Bard chatbot, under the Gemini umbrella, signaling a unified approach to its AI solutions. 🖐 Regulatory Challenges: Google’s decision to withhold Gemini's launch in the EU reflects the ongoing challenges tech companies face with regulatory compliance, particularly with the EU's forthcoming AI Act. 💪 AI Assistant Capabilities: Gemini is positioned as a versatile virtual assistant on Android devices, capable of understanding and responding to a range of requests, from interpreting images and audio to generating creative content, illustrating Google's vision for a multimodal, conversational AI assistant.  Lots to unpack here as the AI era continues to evolve. Thank you for the article, TechCrunch and Kyle Wiggers, more to read in the link below. https://lnkd.in/g8gPvjzG

It's time folks and I've been itching to share this news 📣... This week, we revealed our growth strategy through AIBOs (Artificial Intelligence Buyouts) on the NYSE with Marc LoPresti and Jon Najarian. Recognizing untapped potential in the creator economy, AIBOs empower small to medium-sized agencies with advanced AI capabilities, optimizing operations and client engagement. 💪 Thank you Alex Wissner-Gross for the 🧠 and more coming on this soon. #AIBO

Running it back with our friends Generative AI and Steve Nouri. We'll be speaking at 🚀 Beyond the Buzz: How AI is Adding Value to Brands and Investors ! Make sure to attend it on April 24, details in the link below.

The imminent integration of advertisements into AI-powered chatbots represents a pivotal moment for user experience. Experts predict these platforms may soon follow the path of programmatic advertising, known for its intrusive, targeted ads. 👀 This shift poses a risk to the clean, streamlined communication that chatbot users currently enjoy, potentially cluttering interactions with unwanted ads. The charm of platforms like OpenAI's ChatGPT and Google's Gemini AI lies in their ad-free environment, one of several major factors in their widespread adoption. Introducing advertisements potentially disrupts this simplicity, risking user disengagement from these once-pristine platforms. As the industry explores monetization strategies, the conversation around ads in AI-based chat systems grows more pressing. Initiatives like Microsoft’s "conversational ads" indicate a move towards blending AI interactions with advertising, yet striking a balance that avoids undermining the user experience is crucial. The challenge is further compounded by independent developers who introduce advertising plugins, creating confusion over the origin of ads. This situation highlights the need for a unified approach to advertising, ensuring it enriches rather than detracts from the user experience. As we stand at the crossroads of innovation and user satisfaction, the successful integration of ads into these systems will hinge on their ability to complement the user experience, maintaining the platforms’ appeal through careful and thoughtful advertisement implementation. Thank you Sam Blum and Inc. Magazine for the article.

Steve Nouri from Generative AI and I finally got to have a wonderful conversation about everything AI. Big RAD thank you to 1000's of attendees, all the questions and most importantly, the insights. One thing is certain, the AI era is here! 🏄♂️ Excited to shape it together. 😎

Perspectives of a Marketing CEO, 2nd Edition: 🏄♂️ This edition unpacks the transformative power of the creator economy and its massive impact on brands. From Selena Gomez's Rare Beauty, reaching a $2B valuation, to the surprising stats on women in gaming... I explore insights and trends capturing my attention this month. #CreatorEconomy #AIInnovation

Happy to share that I'll be speaking at The Future of AI in Marketing: The Next Wave of Growth and Impact, on April 9th . Looking forward to discussing everything AI and more with Steve Nouri, from Generative AI. 👈 Hope to see you there.

The University of Pennsylvania's new Bachelor of Science in Engineering in Artificial Intelligence (AI) is a pivotal moment for the marketing industry as adoptions of AI-enabled strategies continue to take shape. With over half of marketers already utilizing AI for content creation and influencer marketing, this innovative program underscores the critical role of AI specialists in spearheading innovation and strategic development. However, the conversation doesn't stop with the influx of new AI talent; it highlights the essential need for AI fluency across all marketing teams. As the industry continues to evolve, the ability to integrate AI seamlessly has become a fundamental requirement for maintaining competitiveness and engaging audiences effectively. I love this stuff. 🏄♂️