The Chick-fil-A Model for Corporate and Christian Life Alike
Chick-Fil-A’s Politeness Mechanism as an Example for Corporate America
By Antonio J. Soave
June 14, 2024
I have been in the work world for a long time now; in fact, it’s been almost 40 years since my official work started. As a non-practicing attorney, I have done corporate Mergers & Acquisitions (M&A) on deals spanning the globe for nearly four decades—from the U.S. to South America and from Europe to the Middle East (and well beyond). I’m thankful for that experience, of course. But there is one element and component that I have found to be the overwhelming factor that is attributable to success, whether in the U.S. or in another country. Simply put, it is this: RESPECT. If we respect others and we treat them properly, chances are we will receive similar treatment in return.
Most certainly, this is a biblical concept, too:
Romans 12:10
“Love each other with genuine affection, and take delight in honoring each other.”
1 Peter 2:17
"Show proper respect to everyone: Love the brotherhood of believers, fear God, honor the King".
It's important to understand that respect should not be contrived, manufactured and/or artificial. That is, it should not be a “falsified respect” that we employ.
Years ago, when doing M&A deals in Europe, I saw many who employed a scheme and a tactic that I referred to as “strategic humility.” Obviously, strategic humility is a lie, so it’s no good—not in the least. We cannot lie our way through scenarios. We can try, but sooner or later, the lie will be discovered.
This brings us to Chick-fil-A and why it has been a great example for us today. As a Christian-led institution that makes no apologies for the faith of its founders, it also extends into a corporate model of basic politeness that has all but replaced the antithesis that is often found at competitors such as McDonalds. In fact, my children frequently remind me of the reason we almost always choose Chick-fil-A when fast food is a necessity on the road. They say this:
“Daddy, we love going to Chick-fil-A because they are always so nice … Oh, and we also like the waffle fries and the chicken sandwiches.”
See, that politeness model goes so far that it literally keeps people coming back. I also believe that Chick-fil-A’s politeness actually seeps into the food as well. Being from an Italian family, there is a notion that Italian meals are made with love. Sure, the ingredients are wholesome and so on. But the meals seem to taste just a little better when they are made with love, care, and attention. And so, this is a great model for the corporate world to follow today. The point is this:
Being nice actually pays huge corporate dividends.
MORE ... PLEASE CONTACT ME. #politeness #kindness #chick-fil-A
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