This Spring, we’re celebrating our DNA with the launch of a new assortment of iconic Sam bags—the brand’s original handbag that launched in 1993—reimagined for the next generation: introducing a new mini silhouette and fresh color pops, including seasonal tones like Serenity Blue and Yellow Sesame along with neutrals like White Dove and classic Black. A pioneering style 30 years ago that still screams modernity decades later, Sam debuts alongside new seasonal imagery that pays tribute to our brand’s early ad campaigns, now with a youthful twist. The concept celebrates shared moments with friends on the open road: getting lost, getting found, making memories – and looking great while they’re at it.
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