Our CEO, Jason Wood, joined the Prodo ads group for a podcast last week. It was a very interesting conversation about adtech on the global stage.
Specificity
Advertising Services
Tampa, Florida 341 followers
• Marketing Experts📈 • Industry Rulebreakers 🚨 • Hyper-focused Targeting 🎯 • Tampa, FL 🌴
About us
Specificity (SPTY-OTCQB) is a publicly traded digital marketing firm specializing in better audience ID technology and campaign management. The current data volatility found in big tech, big social and virtually every adtech platform is real and they have no reason to actually solve it. Broader, less targeted campaigns require more spend and thus garner more profit.. for them. We built a work-around that gives marketers back control of the audiences they reach making the campaign analytics exponentially more impactful and accurate. With our acquisition of AImplify, we now bring AI programming and resources to the table offering not just efficiency through automation but more importantly, machine learning directed towards the identification of high converting audiences and trends. Our audience ID technology combined with AI will deliver serious targeting and conversion tools by the end of 2023. We are an eclectic group of data geeks, marketers, content creators and business analysts. Rarely do find serious creative horsepower and data experts under one roof. This combination makes us a powerful ally in navigating the digital marketing landscape to the benefit of those seeking to grow their brands and company revenue through digital marketing strategy.. which is just about every company in the world. Specificity is also the parent company of PickPocket™, The Investor Center, Tradigital Partners, and Bullseye.
- Website
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https://specificityinc.com/
External link for Specificity
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Tampa, Florida
- Type
- Public Company
- Founded
- 2021
- Specialties
- Adtech, Digital marketing, AI, Martech, Social media, Campaign management, Analytics, Data modeling, Content creation, Website , Ecommerce, Lead generation, Branding, Marketing, Email marketing, Audience identification, and Target marketing
Locations
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Primary
Get directions
410 Ware Blvd
508
Tampa, Florida 33619, US
Employees at Specificity
Updates
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Finding your audience shouldn’t be an Easter egg hunt! You shouldn’t have to dig through fake clicks, bot traffic, and vague demographics hoping to strike gold. At Specificity, we don’t guess. We know exactly where your real, in-market audience is — and we hit them with precision. This Easter, leave the hunting to the kids. We’ll find your audience for you.
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Still trusting your agency? Cute. You’re wasting 50%+ of your ad budget on bots and fake traffic. Let that sink in. If you’re still trusting some “digital agency” to do the job, you’re getting played. They’re feeding your ads to bots and cashing your checks while they do it. At Specificity, we reach real, in-market HUMANS. No bots and no wasted impressions. Your marketing budget should go to RESULTS, not bots.
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Struggling with underperforming campaigns? Bad data is the culprit. We fix broken digital marketing with real targeting that drives real results. Ready to get back to high performance? www.specificityinc.com #MarketingFix #BetterData
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Most CTV campaigns blast ads to whoever’s watching, no matter if they have a need for your product or service. With Specificity, your ads only hit real, in-market buyers—not just random households. #CTVAdvertising #TargetSmarter
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Since 2019, Youngstown Tile & Terrazzo has trusted Specificity to help grow their business. For over 75 years, YTT has been the go-to expert for tile, terrazzo, and commercial flooring solutions, venturing into retail design in 2015. As Specificity has evolved, so has their strategy—leveraging precision digital targeting to reach homeowners and businesses looking for high-quality flooring and remodel solutions. From on platform social ads to CTV, the right marketing makes all the difference. Here’s to 6 years of success and many more ahead! #Specificity #TargetedMarketing #YoungstownTile
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Most ad dollars are wasted on bots and bad data. With clean, bot-free data that updates daily, we start with the people already looking for your products/services—then deliver targeted impressions across CTV, social, and display. More precision. More conversions. More revenue. Learn more: specificityinc.com #BetterData #RealResults #AdTech