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The Amazon Jungle: The Truth About Amazon, The Seller's Survival Guide for Thriving on the World's Most Perilous E-Commerce Marketplace Paperback – October 20, 2020

by Jason R. Boyce (Author), Rick Cesari (Author)
4.2 out of 5 stars 56 ratings
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Within The Amazon Jungle, Jason R. Boyce and Rick Cesari combine their expertise and experience to demonstrate how brand-building is key for Amazon success.

Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick’s Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling―on and off Amazon is the best way for how to sell on Amazon.

How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand―the superpower that can give them back control. Jason’s expertise in identifying winning products on Amazon and Rick’s success building brands off of the platform make them a formidable team and the answer to today’s question: How to succeed on a platform you can’t afford to avoid? If you’re asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It’s great for existing sellers and for how to sell on Amazon for beginners.

Previous slide of product details
  1. Print length
    212 pages
  2. Language
    English
  3. Publisher
    Morgan James Publishing
  4. Publication date
    October 20, 2020
  5. Dimensions
    5.5 x 0.5 x 8.5 inches
  6. ISBN-10
    1631952803
  7. ISBN-13
    978-1631952807
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The Amazon Book Review
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Editorial Reviews

About the Author

Entrepreneur and nationally recognized expert on Amazon, Jason R. Boyce is considered one of the leading advocates for Amazon.com third-party sellers. He began selling direct to consumers as an e-commerce retailer in 2002 and an Amazon Seller in 2003. He has bootstrapped several of his own brands to success with a 7-Step Method developed over a decade and a half of real-world trial and error. These methods helped Jason’s company, become a Top 200 Amazon Seller and a top 1,000 e-commerce seller according to Internet Retailer Magazine. As an Amazon Top Seller for nearly 20 years, he has accumulated an extraordinary depth of experience and real-life understanding of the challenges Amazon Third-Party Sellers face, and now offers support via his Amazon agency, Avenue7Media. Jason has more recently become a go-to expert for media sources seeking to understand the Amazon experience from the Seller’s point-of-view, including CNBC, PBS Frontline, Bloomberg News, The Washington Post, and The New York Times. He currently resides in Princeton, NJ.

Entrepreneur, Author, Keynote speaker and D2C Marketing Strategist, Rick Cesari enjoys working with and learning from other entrepreneurs and small business owners. He has been a pioneer in the Direct to Consumer (D2C) marketing industry for over 25 years. He has used direct response strategies plus video marketing, to help build many iconic brands, products like, The Juiceman, Sonicare, The George Foreman Grill, The GoPro camera, and many others. Rick’s strategies have helped grow four companies from start-ups to over a billion dollars in sales. These case studies are outlined in his book, Building Billion Dollar Brands. His third book, Video Persuasion, teaches people how to use video and authentic testimonials to grow their business and brand. Rick currently resides in Snoqualmie, WA.

Product details

  • Publisher ‏ : ‎ Morgan James Publishing (October 20, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 212 pages
  • ISBN-10 ‏ : ‎ 1631952803
  • ISBN-13 ‏ : ‎ 978-1631952807
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 8.5 inches
  • Customer Reviews:
    4.2 out of 5 stars 56 ratings

About the authors

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  1. Rick Cesari

    Rick Cesari

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    Rick followed his passion for nutrition, building his first business Trillium Health Products to over $75 million in sales in only 4 years, creating both The Juiceman and Breadman brands. While still in his early 30’s he founded Cesari Response Television, Inc. as a marketing agency to help other companies build their brands and increase sales. A pioneer in direct response marketing he is responsible for marketing and helping to build many iconic brands like The Juiceman, Sonicare, The George Foreman Grill, Clarisonic, OxiClean, Rug Doctor, Momentus Golf and more recently the GoPro Camera. He is the author of "Buy Now" and his newest book "Building Billion Dollar Brands.” Rick is a sought after keynote speaker on brand building and D2C marketing. His current company, Direct Branding helps companies with strategic planning, growth and brand building.

    See more on the author's page
  2. Jason R Boyce

    Jason R Boyce

    Brief content visible, double tap to read full content.
    Full content visible, double tap to read brief content.

    Entrepreneur and nationally recognized expert on Amazon, Jason Boyce is considered one of the leading advocates for Amazon Third-Party Sellers. Jason began selling direct to consumers as an e-commerce retailer in 2002 and a 3P Amazon Seller in 2003. He has bootstrapped several of his own brands to success with a 7-Step Method developed over a decade and a half of real-world trial and error. These methods helped Jason’s company become a Top 200 Amazon Seller and a top 1,000 e-commerce seller according to Internet Retailer Magazine. In 2014, while speaking at several Amazon Selling and e-commerce conferences, Jason realized that helping others succeed was more meaningful than growing his own brands. He began supporting a small group of sellers in 2015, which evolved into Avenue7Media, a 21st-century product marketing agency. Jason not only writes about business—he lives it! As an Amazon Top Seller for close to 20 years, he has accumulated extraordinary depth of experience and real-life understanding of the challenges Amazon 3P Sellers face. Jason has more recently become a go-to expert for media sources seeking to understand the Amazon experience from the Seller’s point-of-view, including CNBC, PBS Frontline, The Wall Street Journal, Bloomberg News, New York Times, and The Washington Post.

    See more on the author's page
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4.2 out of 5 stars
56 global ratings

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Customers find the book informative and engaging, with one mentioning it provides great insight.

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3 customers mention "Education value"3 positive0 negative

Customers find the book educational, with one mentioning it provides great insight.

"Great insight and really paints a good picture of what it’s like to sell on Amazon...." Read more

"This is a great gift." Read more

"Amazing and Educational..." Read more

3 customers mention "Readability"3 positive0 negative

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"This book is fantastic and does a phenomenal job capturing the modern day hurdles sellers experience on the platform...." Read more

"Amazing!..." Read more

"Great read if you want to do business on Amazon, make that a great read in general!..." Read more

Amazing!
5 out of 5 stars
Amazing!
I've had the pleasure of working with both Rick and Jason. I can tell you from my personal experience that you should buy this book. Together they give you the information you need to excel on Amazon. Don't waste your time listening to all the other so called experts of Amazon. Rick and Jason are the experts, and they have the experience to prove it. Read this book and it will give you the knowledge you need to make your Amazon campaign a huge success!
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Top reviews from the United States

  • Mike Shell
    5.0 out of 5 stars Amazing!
    Reviewed in the United States on November 7, 2020
    Verified Purchase
    I've had the pleasure of working with both Rick and Jason. I can tell you from my personal experience that you should buy this book. Together they give you the information you need to excel on Amazon. Don't waste your time listening to all the other so called experts of Amazon. Rick and Jason are the experts, and they have the experience to prove it. Read this book and it will give you the knowledge you need to make your Amazon campaign a huge success!
    Customer image
    Mike Shell
    5.0 out of 5 stars
    Amazing!

    Reviewed in the United States on November 7, 2020
    I've had the pleasure of working with both Rick and Jason. I can tell you from my personal experience that you should buy this book. Together they give you the information you need to excel on Amazon. Don't waste your time listening to all the other so called experts of Amazon. Rick and Jason are the experts, and they have the experience to prove it. Read this book and it will give you the knowledge you need to make your Amazon campaign a huge success!
    Images in this review
    Customer image
    3 people found this helpful
    Helpful
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  • Josh
    5.0 out of 5 stars Amazing and Educational
    Reviewed in the United States on March 1, 2021
    Verified Purchase
    This book is fantastic and does a phenomenal job capturing the modern day hurdles sellers experience on the platform. If you’re in the Amazon business this is a must read!
    Helpful
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  • P
    5.0 out of 5 stars Interested in selling on Amazon? Start here
    Reviewed in the United States on November 3, 2020
    Verified Purchase
    Great insight and really paints a good picture of what it’s like to sell on Amazon. I would suggest this to anyone interested in starting to sell on amazon as a good first stop.
    3 people found this helpful
    Helpful
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  • WizardsOfAmazon (FB)
    5.0 out of 5 stars The Last Survival Guide You will ever need
    Reviewed in the United States on October 28, 2020
    Verified Purchase
    I had the honor of speaking with the authors (Jason & Rick) in the "green room" before going on the virtual stage with them at The Prosper Show 2020 and they absolutely CRUSHED it! I am halfway through the book and even though I have been a full-time Amazon Seller of nearly 15 years, I found some golden nuggets I will be applying now in my Amazon business. These guys are in the trenches actually doing it. Kudos to this book and the authors,...patiently waiting on the next book :) - Carlos (Wizards of Amazon)
    8 people found this helpful
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  • Rocked Out Shopper
    5.0 out of 5 stars For the rocky path an Amazon Seller encounters, The Amazon Jungle Is your toolkit!
    Reviewed in the United States on October 21, 2020
    Verified Purchase
    Becoming a profitable, long-term seller on the Amazon marketplace offers personal and financial opportunity. But you will need a toolkit filled with vaccinations, plenty of bug spray, a map, a compass and the right food and water in order to be successful. For sellers of all levels of marketplace experience -- The Amazon Jungle is that toolkit – I am delighted to recommend the book by Jason and Rick. Read it, dog ear it, and stay the course.
    Customer image
    Rocked Out Shopper
    5.0 out of 5 stars
    For the rocky path an Amazon Seller encounters, The Amazon Jungle Is your toolkit!

    Reviewed in the United States on October 21, 2020
    Becoming a profitable, long-term seller on the Amazon marketplace offers personal and financial opportunity. But you will need a toolkit filled with vaccinations, plenty of bug spray, a map, a compass and the right food and water in order to be successful. For sellers of all levels of marketplace experience -- The Amazon Jungle is that toolkit – I am delighted to recommend the book by Jason and Rick. Read it, dog ear it, and stay the course.
    Images in this review
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    12 people found this helpful
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  • passages
    2.0 out of 5 stars Vanity book.
    Reviewed in the United States on February 6, 2021
    Verified Purchase
    Disappointing- there are a few good tips to be had in this book but most of the pages are simply an autobiography. We learn about the authors and their many accomplishments in glowing terms. I didn’t buy the book to learn about the authors.
    5 people found this helpful
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  • Tommy B.
    5.0 out of 5 stars Great read if you want to do business on Amazon, make that a great read in general!
    Reviewed in the United States on October 25, 2021
    Verified Purchase
    This is a must read if you are trying to do business on Amazon. It has helped us tremendously!
    Helpful
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  • Brian Lewallen
    5.0 out of 5 stars Critical information to know before tackling the Amazon giant!
    Reviewed in the United States on December 10, 2020
    Verified Purchase
    There is always some hidden agendas that one must realize before entertaining this marketing behemoth. The advice given in the book by some of the industry titans is indispensable and very contemporary! I would highly recommend digesting this book in depth.
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Top reviews from other countries

  • JUANITO M. MAGCALAS
    4.0 out of 5 stars It gave me the knowledge and information about Ecommerce Giant Amazon.com and its 3rd Party Sellers
    Reviewed in Canada on December 21, 2024
    Verified Purchase
    When I bought this book I taught it is about the goings on inside the Amazon itself then realized
    that it is about the secret about it in its relation with its 3rd Party Sellers and other Sellers. I learned
    that there are lots of things that Amazon wants from its Sellers due to Scams that are going on online.
    Being just a Customer of Amazon.com it is an added knowledge on what is going on with largest ECommerce company and its Sellers. Nice Read. Highly Recommended to those who wants to do business or Sell Online thru Amazon.
    Report