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Welcome to episode 3 of Season 5, Made in America! Friends since kindergarten, Vonda Rogers and Lisa Brickey turn trash into treasure in their Gray Brush Vintage Market and show what’s it like to fund a small business in Appalachia. Brought to you by GoDaddy. Watch all episodes of Made in America: https://bit.ly/gdmadeinamerica
Lifelong friends Vonda and Lisa have a knack for finding vintage treasure — one they’ve turned into Gray Brush Vintage Market. They see it as their second act in life, a chance to work for themselves with more freedom and flexibility than ever before. But a lack of small business funding stands in the way of quitting their 9-5 jobs, replacing their salaries and running Gray Brush full time. So, the two set out to win a pitch competition in their city of Portsmouth, Ohio, with a $5k prize that would help fund the entrepreneurs’ upcoming busy holiday season.
Portsmouth was once an industrial powerhouse until most of t…...more
Made in America: Selling Vintage in a Modern World | Episode 3
53Likes
32,211Views
Jul 252024
Welcome to episode 3 of Season 5, Made in America! Friends since kindergarten, Vonda Rogers and Lisa Brickey turn trash into treasure in their Gray Brush Vintage Market and show what’s it like to fund a small business in Appalachia. Brought to you by GoDaddy. Watch all episodes of Made in America: https://bit.ly/gdmadeinamerica
Lifelong friends Vonda and Lisa have a knack for finding vintage treasure — one they’ve turned into Gray Brush Vintage Market. They see it as their second act in life, a chance to work for themselves with more freedom and flexibility than ever before. But a lack of small business funding stands in the way of quitting their 9-5 jobs, replacing their salaries and running Gray Brush full time. So, the two set out to win a pitch competition in their city of Portsmouth, Ohio, with a $5k prize that would help fund the entrepreneurs’ upcoming busy holiday season.
Portsmouth was once an industrial powerhouse until most of the production jobs were lost to areas overseas. The community fell into dark times with high unemployment, widespread poverty and the opioid epidemic. Having lost a sister to addiction, Lisa stresses the importance of kindness and compassion for everyone effected in the community.
Known by locals as “the pickin’ ladies,” Vonda and Lisa partner with Empower by GoDaddy to become more tech savvy in their small business, particularly in regard to social media, ecommerce, inventory management and point of sale. The women know that listing items online could be a game changer for their young business with a brick-and-mortar store only open 3 days/ a week.
Although the pitch competition doesn’t end how they want, the business partners are thankful for the opportunity to step outside their comfort zones and fight for a different future. They’re committed as ever to chase their American dream.
In episode 4, we check in on this season’s small businesses and see all the progress they’ve made.
Learn more about Gray Brush Vintage Market:
https://graybrushmarket.com/
Learn more: https://www.godaddy.com/Made-in-America
Subscribe to GoDaddy: http://bit.ly/GoDaddy-Subscribe
References:
In 1950, the Rust Belt accounted for about 43% of all jobs in the United States. By 1965 one in three Appalachians lived in poverty. (Federal Reserve Bank of Minneapolis, http://minneapolisfed.org/article/201...)
By 1965, one in three Appalachians lived in poverty. (Appalachian Regional Commission, https://www.arc.gov/wp-content/upload...)
An average of four people died per day in Ohio between 2006 and 2009 due to drug overdose. (Ohio Department of Health, https://odh.ohio.gov/wps/wcm/connect/...)
In 2021, more than one in five new entrepreneurs were between 55 – 64 years old. (Kauffman Foundation, https://www.kauffman.org/entrepreneur...)
45% of microbusinesses start with less than $1,000 in capital. (Venture Forward, https://www.godaddy.com/ventureforwar...)
Since 2020, the concentration of microbusinesses in rural areas has grown 14%, which is more than double the growth rate of mid- and large-sized cities across the United States. (Venture Forward, https://www.godaddy.com/ventureforwar...)
Learn more about GoDaddy:
https://www.godaddy.com / godaddy / godaddy / godaddy / godadd #GoDaddy#madeinamerica
TIMESTAMPS:
00:00 Meet Vonda Rogers and Lisa Brickey of Gray Brush Vintage Market
00:34 Made in America intro
00:59 The dream and the hope
02:05 Gray Brush Vintage Market and its offerings
03:19 The struggles and challenges that come up
04:39 Impact of drug addiction in Portsmouth
06:03 What Lisa hopes people learn from hearing her story
06:35 The pickin' ladies and their business
07:41 The importance of growing with technology and social media
07:52 GoDaddy Empower Guide asks about how they're handling inventory
08:40 The pitch competition
11:23 The aftermath of the pitch competition
11:51 Meet the GoDaddy Smart Terminal (POS system)
12:45 The future and enduring spirit in Portsmouth
14:05 Preview of the final episode of Made in America, Season 5…...more