Inspiring Others to be Better

Jennifer Hammers, EVP of Sales and Marketing, Issuer Direct, has been instrumental in establishing the strategic direction of a growing business that needed long-term help. Her ability to encourage conversation, challenge what was required, and reprioritize thoughts around long-term, AKA more extensive picture results, have been tremendous to Issuer Direct’s success.

Jennifer is one of the most accountable professionals in the organization that listens to others and leads with an inspiring purpose. Her personal integrity to always do the right thing for her team, her peers, and the business is contagious, and Issuer Direct has benefited from this enormously. She encourages the contributions and opinions of others – and provides forums for everyone to feel a part of her initiatives. Still, she has a professional mindset to evolve, adapting where and when necessary.

“As a previous business owner myself, I know how challenging it can be to establish yourself. I try to lead by example and have worked hard to inspire women to take chances, follow their dreams, and at the same time, help them learn from my mistakes,” says Jennifer. “I love that I have the opportunity to work in the Public Relations Industry to shed light on the importance of building a brand and offer the tools to help make it happen.”

Jennifer’s number one goal is to inspire her team to become incredible leaders. This goal is primarily because she never had the advantage of having a mentor, and her success has been from trial by fire, failures, and learning by herself to learn, grow, and mature. The pioneering leader constantly pushes her team to be the best they can be and encourages her team to continue learning industry insights by hosting weekly meetings in which team members discuss challenges and bring forth unique solutions and perspectives to enhance the business further.

“I believe one of the most important factors in empowering the team to become great leaders is to ensure they know first and foremost that there is a path for them. Once they understand there is a path, we lay that plan out and work to execute it together,” explains Jennifer. “There is nothing I enjoy more than seeing my team grow and achieve their unique goals. If there is any advice that I could share, it would be to understand that success is NOT just a numbers game, but it is being a well-rounded, caring, motivated/motivating, hard-working individual that puts their team first and in doing so, creates a dynamic that will lead to success.”

Issuer Direct is a leading communications and compliance company, providing solutions for both Public Relations and Investor Relations Professionals. Its comprehensive solutions are used by thousands of customers, from emerging startups to multi-billion dollar global brands, ensuring their most important moments reach the right audiences via their industry-leading newswire, IR website solutions, events technology, and compliance solutions. “One of the greatest draws to my joining Issuer Direct is their desire to innovate and disrupt an antiquated industry that’s lacked progress over the last few decades,” elucidates Jennifer. “Issuer Direct has truly revolutionized the newswire industry by providing a platform that not only allows us to provide flat-free pricing for press release distribution, replacing the old way of word counts but also provides a one-stop platform that gives clients the ability to manage all of the PR/IR communications through one medium.”

For Jennifer, her goal is always to be the best leader/teammate/and employee she can be. She has had the good fortune of helping lead this company through an exciting acquisition. It taught her a lot; through her capabilities, the company was able to enhance its productivity. “While it wasn’t something I had lead in the past, having gone through it, I would have put that on my list of goals to achieve because the experience is just incredible. Maybe going through a few more acquisitions would be nice,” says Jennifer. “For the future, I will be dedicating my time and energy to building Issuer Direct. I am really excited to continue to grow, lead, innovate, and work with the amazing leaders here on the strategy for the future. The only direction for Issuer Direct is up. Hands down you will see improvements to current products, the introduction of new products, partnerships, and innovations in the years to come.” WL