We are a digital marketing agency focused on growing brands through data, storytelling and strategy.

 

/straɪp/ˈθiəri/

We took inspiration from nature. In nature, a zebra’s stripes are both identifiable and unique. Not only did this truth lead us to our company name, but also our approach to client partnership -- our goal is to strategically leverage data to help brands define and execute on their unique positioning for the achievement of business objectives.

Our Theory

Strategic decision making requires information, foresight and context, especially when your brand is on the line. Data can point you in the right direction, but it takes insight and understanding to turn figures into achieved objectives.

We go beyond data to uncover strategies that measurably and cost-effectively grow and protect your brand through a suite of services that include brand and digital strategy, storytelling and PR, campaign and content creation, media planning and buying, customized CRM, corporate communications, crisis and reputation management, brand and performance measurement and influencer strategy.

 

 Featured Work

 
 
 
 

  • THC-infused Beverage Launch

    In order to build excitement around being the first-ever THC-infused beverage launched by a brewery we developed a data-driven product launch strategy focusing on building lasting conversation through PR and paid media. The omni-channel approach resulted in producing Lagunitas’ most engaging digital activation of all time, with more than 400 earned media placements including from National Geographic, Forbes, Business Insider, and Wired.

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  • Digital Product Launch Campaign

    In collaboration with ACC and MKG, Stripe Theory created a digital, omni-channel launch strategy for Canopy Growth and their new product line of Martha Stewart CBD, an innovative line of wellness products. We developed a multi-faceted paid media strategy, influencer and organic social campaign for the brand launch that combated industry limitations and federal regulations around CBD advertising. The campaign garnered game-changing awareness for Martha Stewart CBD and for Canopy Growth as a brand, driving an 800% increase in sales between the sales. Between the first and second weeks of the launch. Additionally, in just the first month of launch, Martha Stewart CBD gained an impressive 88% SOV across earned and social media when compared to competitors.

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  • Data-backed decision making for content development

    The Nissan communications team was seeking to centralize performance metrics across digital platforms and paid media campaigns. Stripe Theory developed an automation system to allow deeper learnings around content strategies and paid media efficiencies.

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Insights

Stripe in The News

Stripe Theory Announces Acquisition by the Acceleration Community of Companies

"We are incredibly honored, proud and excited to join the ACC family," said Craig Kronenberger, CEO of Stripe Theory. "When I started Stripe I sought to create an agency unencumbered by silos and committed to building a data-first approach to brand promotion and protection. This vision aligns with ACC's evolution and we are excited to leverage our skill sets in paid media, strategy, SEO and analytics to unlock new value and understanding for ACC's impressive portfolio of companies and clients."