Luke Kenny

In this episode of the SalesStar Podcast by SalesTech Star we had Rony Vexelman, VP Marketing at Optimove chat about the evolving #martech and marketing ecosystem: Key topics covered: -The use of AI in martech and modern marketing -The changing marketing and sales cycle in B2B SaaS -Generative AI in salestech and martech Have a quick listen --> https://shorturl.at/MqdHN #podcasts #B2Bsales #salestech #martech #B2Bmarketing #B2Bpodcasts #salestechnology #marketingtechnology #B2Bpodcasts

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In this episode of the SalesStar Podcast by SalesTech Star we had Rony Vexelman, VP Marketing at Optimove chat about the evolving #martech and marketing ecosystem: Key topics covered: -The use of AI in martech and modern marketing -The changing marketing and sales cycle in B2B SaaS -Generative AI in salestech and martech Have a quick listen --> https://shorturl.at/MqdHN #podcasts #B2Bsales #salestech #martech #B2Bmarketing #B2Bpodcasts #salestechnology #marketingtechnology #B2Bpodcasts

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A New Way to Think About #Marketing and #Sales - ✴ The Revenue Acceleration Model - Here's everything you need to know: https://lnkd.in/dnwzcAyk #b2bmarketing #marketingautomtion #marketing

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In this blog post https://lnkd.in/dWN9Z7v5, CBC Account Manager Henrik Bech Jørgensen explains how to plan B2B campaigns that hit the mark creatively, while simultaneously achieving their business goals. Put simply, the secret lies in rigorous planning—in ensuring you have all the answers to fundamental questions. Only then can you produce a tight brief. And as any creative will tell you, good briefs are invariably the starting point in the journey to creative yet commercially on-target campaigns. #B2Bbranding #B2Bmarketing #CampaignPlanning #MarketingStrategy #CreativeCampaigns

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Klarna is setting new standards with AI, achieving remarkable productivity gains and a 25% reduction in agency marketing spend 😲 Curious about how to replicate their success? Our latest post outlines the 3️⃣ key steps. Check it out! https://lnkd.in/d9REmMTe #AI #BusinessEfficiency #MarketingInnovation

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Catch the latest by Greg Kihlström for the Optimove blog: he discusses what organizations need to know (and do) to transition from a traditional marketing campaign approach to a customer journey-centric one. https://buff.ly/3Hwyc1n #CJO #journeyorchestration #CX #CXstrategy #orchestration #nextbestaction

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What values should guide the client relationship? Our Head of Customer Success Management (CSM) knows for sure and shares them in her Advent Calendar recommendation at Bluence🎄 2️⃣0️⃣ December 👤 Sofía Carrión Ronda, Head of CSM ▶️ The gift and power of emotional courage ➡️https://lnkd.in/dhVU7zBg In this video, psychologist Susan David introduces the concept of Sawubona, a greeting from a South African tribe that translates to "I see you." Three words full of meaning: trust, commitment, collaboration. Sofía highlights this idea to reinforce one of her team’s goals: building trusted relationships and communities committed to the common good🤝 . As Sofía puts it, "We’ve created an environment for our clients that embraces diversity and knowledge sharing, where we can see each other and learn from different realities and ideas." In short, "We’ve created a space for mutual growth and development." Are you in? 🌱 #BluenceAdventCalendar #EnergyTransition #SustainableEnergy #RenewableEnergy #Christmas2025 #Bluence #Decarbonisation #Sustainability #CSM #B2Bbusiness #CustomerSuccessManager

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By harnessing rich data and advanced analytics spanning their distribution channels, distributors gain agility, insights and strategic vision to optimize their complex multi-channel sales ecosystems. Read more 👉 Link in comment #B2BMarketingStrategy #Saas #Channelsales #B2B #Channel

💡 More great takeaways from today’s sessions at the Global ABM Conference! We kicked off with a data-driven look into ABM pilots, where insights from 1,500+ industry posts were distilled by Thomas Allgeyer to reveal key steps for setting up a pilot primed for success. Next, Neil Berry shared strategies for evolving pre-existing ABM programs, showing how to strike a balance between established practices and new, effective approaches. Finally, Kate Tomlinson from State Street walked us through embedding ABM in the financial services sector, covering their journey from 1 to 1, how they scaled, and the strategies they used to demonstrate ROI in a traditionally cautious industry. Stay tuned for speaker quotes that capture today’s top insights! #GlobalABM #ABM #B2BMarketing #ABMInnovation #ABMConference #GlobalABMConference #ABMConference2024

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70% of SaaS and technology companies are ahead of the curve by using integrated MarTech tools to streamline their operations. Are you maximizing this potential? Explore how the right tools can enhance your marketing efficiency and drive results: https://hclsw.co/vncowc #HCLUnica #MarketingAutomation #MarTech #SaaS #TechInnovation #IntegratedMarTech #DigitalTransformation #MarketingEfficiency #FridayFunFact

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