Episode 35 Blog: https://www.veristrat.com/blog-valuat... Podcasting is the fastest-growing segment in media and entertainment. Its invention has triggered the decline of the old and stogy gatekeepers who have silenced the common man’s voice for decades. Podcasting today is where radio and television were in the 1930s. Despite its exponential rise, this new form of expression has only scratched the surface. There are over 1M podcasts and over 100M listeners with 40% of them in America. It is a $14B market poised to grow to $60 billion by 2025. Investment banker and host of the popular The Silicon Valley Podcast, Shawn Flynn will walk us thru the latest trends in this new media segment… Now there's a lot happening in the podcast industry. A lot of trends. One of them is that people are realizing how valuable it is as part of their marketing strategy. So, a lot of individuals, a lot of companies are allocated time to be guests on podcasts where they say hey. This audience is my target market. With that, companies are allocating part of their marketing budget to partner, to sponsor, to roll out ads, and even be a paid guests on some of these platforms have a lot of exposure. Now, what's really interesting about this is that some of these podcast hosts see that. Wow, there's a lot of AD money out there. There are a lot of ways to make revenue and actually turn this into a career, but I can't do it alone, so they're partnering with other podcasts. So, maybe now you'll get 10 podcasts that are gathered in the same sector that have the same target audience, the same demographics, partnering up on one platform. And that one platform, that one agent will go out and negotiate contracts for those advertising contracts, paid guess, sponsor products, all of that to be on these other platforms and they share it. And with that, these platforms for many podcasts are actually acquiring other platforms for many podcasts and rolling them up. And guess what? It's residual income. It's almost a SAS model. You know the subscribers, you kind of have a guess about marketing. How much is going to come in for each of these podcasts? You see the growth, you see the metrics. So guess who is starting to get interested in these family offices and private equity groups? They want consistent cash flow. They want that hockey stick growth. So a lot is happening right now in the podcast industry. Rule of Thumb Tell me if you have heard these before. Two hosts are better than one, but no more than three. You want to push at least one episode a week to keep your audience engaged. These are more guidelines than rules which will help you build a loyal audience… Podcasts are valued two ways - if your podcast is monetized then depending on your niche and audience size you can expect 4-7x on revenue. A podcast with an exclusive niche and audience is more valuable than a mediocre podcast with a vast audience. If the podcast is not monetized, then the value is based purely on the brand and listener base. You can expect $2-5 per monthly listener. There are three ways to maximize the value of your podcast:- 1. Love your tribe 2. Collaborate 3. Be shameless I love the story of how our late beloved anchor, Larry King got started in radio. Larry said ‘if you are honest with your audience, you can’t go wrong.’ Honesty is evident. Instinctively we know when someone is being inauthentic because the camera and mic are merciless. If you are real, your AV equipment will be 10x that quality. If you are inauthentic it will be 10x that too. Podcasting is the latest land grab in media and entertainment. No longer will you be arrested for running a pirate radio. No longer does someone has to greenlight your show. No longer do you have to wait for someone to retire to take their time slot. If you like what you heard, be sure to subscribe! If there is a topic that is of interest to you please comment below and I will do my best to give you the latest and greatest on it. - Bharat Kanodia, ASA Bharat has valued over 2000 businesses, real estate, industrial, and financial assets including governmental infrastructure, public and private companies, and various unique real estate assets. He has signed off on over 4,500 valuations with $2.6 trillion in assets globally. Bharat lives in the San Francisco Bay area with his family and enjoys sailing, golfing, skiing, and horseback riding. DON’T FORGET TO FOLLOW: INSTAGRAM: http://www.instagram.com/whatsitworthtv TWITTER: https://twitter.com/whatsitworthtv WEBSITE: http://www.veristrat.com FACEB00K: http://www.facebook.com/whatsitworthtv LINKEDIN: https://www.linkedin.com/company/veri....

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