Contester

Influencer marketing is not easy! when brands face low conversion rates, lack of transparency, and reliance on discount-led sales. Contester makes it worthwhile to collaborate with influencers and brings transparency to the collaboration like never before. Read how Contester transforms brand partnerships https://lnkd.in/damW6CYA

As we celebrate the joys of the season, we also look ahead to 2025 with a renewed commitment to innovation and a sharper focus on empowering our ecosystem of partners. Wishing you a Merry Christmas and a prosperous New Year from the Contester team! 🎄

As we celebrate the joys of the season, we also look ahead to 2025 with a renewed commitment to innovation and a sharper focus on empowering our ecosystem of partners. Wishing you a Merry Christmas and a prosperous New Year from the Contester team! 🎄

There is one major problem with influencer marketing and it's not about finding influencers, it's not the strategy or even how they perform. The problem is about how the evolution of social media over the years started as forums and chat platforms to connect people in the emerging digital world and suddenly became the go-to channel for every brand. The available social media technology with its limitations and Ad business model dictated what was right to do for brand marketers. Clicks, views, impressions, tag product, and how to measure that with capital equivalence, EMV, etc. That's the best we got, and it works, or it seems it works and sometimes it doesn't. I observed this time-lapse throughout my career and I always believed that technological limits shouldn't define what is right, so we pushed the technology beyond by bridging between social channels and brand websites. For Brands using Contester, there is no difference between influencer social media and their website. Their influencers are empowered with extended life cycles beyond social media, enhanced narratives to engage users and personalized offerings. So my vision was never to sell our technology but to make it an inevitable service that every brand should use soon or late to do better influencer marketing. That's why activating Contester is free with no minimum commitments for any brand via major affiliate networks. What is your take on this topic, too controversial? or that's the nature of innovations to feel uncomfortable! Recently I had a quick chat with Venture Capital Post, if interested in how and why we started Contester with my co-founder Kostas. https://lnkd.in/dZkJ8HuX #Contetser #influencermarketing #performancemarketing #technology #creatorseconomy #affiliate

Would you like to learn about Contester founders' story? Where it started, where it's heading, and much more? Then read this featured interview by VCPost highlighting; How Contester is revolutionizing influencer marketing and live-streaming, making it easier for brands to stand out in a saturated market. Read the full article here: https://lnkd.in/dnrN3sQw #Contester #InfluencerMarketing #LiveStreaming #performancemarketing #affiliatemarketing

A bit late update from attending PI LIVE Show! It was great to see many familiar faces and friends. I missed the Performance Marketing Awards ceremony but it came out that Awin Global and Nike were awarded the Best Use of Social Commerce for the campaign that our livestream technology and strategy were part of. A great start to the event, Right? The best part of the event was meeting amazing people from the Awin Global team, as always! I also had great conversations about our ongoing partnerships with several global networks. I’ll share another update about this! Stay tuned! And countless meetings with a lot of technology and influencer publishers, all excited to partner up with Contester and benefit from our video commerce solutions for publishers. Already collaborating with some of them! will share an update soon about our collaboration with Samsung Electronics. I heard #PILive is the event you shouldn’t miss. I confirm that. Looking forward to the next ones. #Contester #Pilive #videocommerce #performancemarketing

🎉 Awin had an incredible evening at the Global Performance Marketing Awards, winning five prestigious awards 🏆 We’re honoured to be recognised with our partners: Best Use of Social Commerce - Nike Best Affiliate & Partnership Strategy (LATAM) - Stanley Best Performance PR Campaign - Tomahawk Shades Best Affiliate & Partnership Strategy (Europe) - SharkNinja One to Watch Award - Lee Metters We’re also thrilled to be recognised with Highly Commended awards for Vodafone, Marks & Spencer, Etsy, and Emma Sleep. The Nike award is one that I'm particularly proud of seeing first hand the game-changing collaboration between Awin, Nike and our wonderful partners. A huge shout out to Contester The Sole Supplier and Pedro Moya Ruiz in particular who contributed to innovation and first to market livestreams during Nike's 'bigger' Cyber campaign last year. Read all about it: https://lnkd.in/ekJREkSs

I'll be joining Awin Global ThinkTank Benelux this week! Late notice? I know! I'm excited to see the Awin Benelux team, partners, and friends. Let's catch up If looking to add some pure innovation to your Q4 strategy, Contester #Contester #Awin #performancemarketing #videocommerce #livestream #influencermarketing

🚨 Top 10 Predictions for the 2024 Peak Shopping Season 🚨 As we gear up for the busiest time of the year, several key trends are set to shape the retail landscape: 📉 Interest Rate Cuts: Recent reductions across the U.S., UK, and EU could boost consumer confidence just in time for Black Friday. 🛍️ BNPL Shift: BNPL surged 40% in 2023, but paychecks arriving before Black Friday may shift spending patterns. Still, providers like Zilch expect an 80% increase in sales this year. 📱 Influencers as Key Players: More sales are being driven by influencers with coupon codes, especially niche influencers with ~5k followers yielding £18:1 ROI. 🤖 AI-Powered Shopping: AI is revolutionizing personalization, from tailored recommendations to dynamic discounts and live shopping experiences. ✈️ Travel Tuesday: TikTok is helping this day of travel deals soar, keeping the travel sector's comeback strong. 👩💻 Gen-Z & Millennials: These key demographics are set to splurge on apparel, beauty, and electronics, with Gen-Z 44% more likely to use social media for product research. How are you preparing for the peak shopping season? Let us know in the comments! 💬 Want to dive deeper into these trends and more? Read the full article to stay ahead of the game! 🔗https://ow.ly/mNeX50TAYi1

PI LIVE Show Europe is around the corner and is the best chance for brands to explore Q4 and upcoming Q1 strategies. We look forward to connecting with networks, agencies, influencer subnetworks, platform publishers, and brands that are keen to bring unmatched innovation and results into their business. Find us in the App and make sure to book your meetings or reach out directly. #PILIVE #Contester #PerformanceMarketing #Influencermarketing #Videocommerce