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Functional beverage bonanza: Blurring lines between drinks and supplements

Mar 27, 2025

Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West

Mar 24, 2025

NEXTY Award winner Foraged & Found creates exceptional pickled kelp condiment

Mar 24, 2025

The Natural List – Favorite products and flavorful standouts from Expo West 2025

Mar 24, 2025

Row 7 Seed Co. seeds include a snow pea blend; Honeypatch, Robin's Koginut and Centercut squash; Midnight Roma Tomato; and Badger Flame Beet.

Natural Products Expos

Row 7 Seed Co. receives this year's Greg Steltenpohl Pragmatic Visionary Award

Row 7 Seed Co. wins Pragmatic Visionary Award

Vegetables should simply taste good, so Row 7 Seed Co. is creating seeds that bring flavor and nutrition forward. Learn more about this Pragmatic Visionary Award winner.

Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.

Secret Shopper: Is date sugar more nutritious than white sugar?

Secret Shopper: Can date sugar replace white sugar?

Mar 26, 2025

The 2025 NEXTY Awards winners logo

2025 Natural Products Expo West NEXTY Awards winners revealed!

See the 2025 Expo West NEXTY Awards winners

Mar 7, 2025

Products and trends

Karma Water bottle held in front of shelf of Karma Water bottles

Functional beverage bonanza: Blurring lines between drinks and supplements Functional beverage bonanza: Blurring lines between drinks and supplements

Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.

Secret Shopper: Is date sugar more nutritious than white sugar?Secret Shopper: Can date sugar replace white sugar?

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.

Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West Celebrate with the 2025 NEXTY Award winners

NBJ Live promotional image featuring Bill Giebler and Rick Polito discussing consumer sentiment and market dynamics in gut health.

NBJ Live - Gut check: Consumer sentiment and market dynamics in gut health NBJ Live: Gut health trends and consumer insights

Natural Products Expo West 2025

Analyst's Take: What caught our eye at Expo West 2025 What NBJ saw at Expo West 2025

Califia Farms has a range of products, from alt milks to plant creamers and cold-brew coffees

How Califia Farms brewed success in alt milk: With a little help from coffee Califia Farms’ rise: how coffee helped alt milk thrive

In the center, winner Susan Buckwalter Hartman is holding above her head the symbolic, oversized check representing her winnings.

Recoup Beverage wins 2025 Natural Products Expo West Pitch Slam Recoup Beverage wins 2025 Pitch Slam

The hands of a Black man hold what appears to be a breaded, plant-based chicken fillet sandwich, with a mostly sunny sky in the background.

Plant-based meats face tough taste test: Products win TASTY Awards, but room for growth Few plant-based meats pass TASTY Awards' taste test

The photo shows five bags of True Dates, in Cookie Dough, Creamy Peanut Butter, Sweet Peach, Sour Apple and Sour Watermelon flavors.

Danish founders bring flavored date snacks to US via Expo West True Company announce US launch of date snacks

A collage of products from Badger, Vanman's and Black Girl Sunscreen, all of which are included in this story.

3 conscious beauty trends that stood out at Natural Products Expo West 3 beauty trends that stood out at Expo West

NBJ Award trophy

Nominations open for the 24th NBJ Awards Nominate for NBJ Awards

NBJ Content and Insights Editor Bill Giebler stands if front of a screen on a stage at Natural Products Expo West.

Preventative care, wearable devices, GLP-1 push sales in the natural supplement market Growing supplement market reaches $69.3B

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Sponsored Content

pretty flowers on a background

Sponsored Content

Transparency triumphs in the $64 billion supplement market – infographic

Transparency triumphs in the $64 billion supplement market – infographic

Mar 27, 2025

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability

Sponsored Content

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper

Mar 26, 2025

Supplement industry news and updates – March 2025

Sponsored Content

Supplement industry news and updates – March 2025

Supplement industry news and updates – March 2025

Mar 20, 2025

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer

Sponsored Content

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mar 17, 2025

More about Expo West

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.

The Natural List – Favorite products and flavorful standouts from Expo West 2025 The Natural List – Top products and flavors we loved at Expo West 2025

A collage of people attending and exhibiting at Natural Products Expo West.

Record-breaking Natural Products Expo West 2025 showcases significant growth in buyer attendance and new brands Expo West 2025 sees unprecedented growth

California first partner Jennifer Siebel Newsom addresses hundreds of attendees at “An Organic Night Out with Sprouts and Friends” on March 5, 2025.

Lundberg Family Farms receives Organic Company of the Year at 'Organic Oscars''Organic Oscars' celebrates outstanding industry members

NBJ Content and Insights Editor Bill Giebler stands if front of a screen on a stage at Natural Products Expo West.

Preventative care, wearable devices, GLP-1 push sales in the natural supplement market Growing supplement market reaches $69.3B

Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.

The Natural List - Key takeaways from Natural Products Expo West The Natural List - Key takeaways from Expo West

Kathryn Peters of SPINS; Jessica Rubino, VP, content, New Hope Network; and Nick McCoy, co-founder, Whipstitch Capital, present the State of Natural.

State of Natural 2025: Consumer demand for protein drives growth of organic and natural products Organic, natural product sales increase steadily

The logos of the 10 brands competing in 2025 Pitch Slam are featured in this collage.

Foods, beverages, pet treats and plant care brands compete at Pitch Slam 10 brands to see at 2025 Pitch Slam

New designs include a green, blue and white ship surrounded by pink and purple octopus tentacles, and a pink-skinned fairy sporting mint-green wings.

Seattle Chocolate rebrands as Maeve, an ethical, joyful chocolate Seattle Chocolate rebrands as Maeve

Jessica Rubino and Jenna Fitch of New Hope Network share a lively conversation in a podcast studio, discussing key topics for Expo West 2025.

Natural Products Expo West 2025: What’s new, groundbreaking innovations and can’t-miss events Expo West 2025: What’s new and exciting this year

Co-hosts Jessica Rubino and Adrienne Smith discuss the top trends and innovations to watch at Expo West 2025 in The Natural List podcast.

The Natural List – Trendspotting at Expo West 2025: Innovations and industry shifts to watch The Natural List – Trendspotting at Expo West 2025

"2025 Organic Oscars" in golden balloons with silver, gold and black decorations to the right, on a gradient green background.

'Organic Night Out' awards honor outstanding industry members Wednesday Organic awards benefit on Wednesday

The Lundberg Family Farms logo

Lundberg Family Farms accelerates R&D of climate-friendly rice through proprietary breeding program Lundberg Family Farms accelerates R&D of climate-friendly rice

Columnists

Shelf Life, a column by Douglas Brown

By Douglas Brown

Weekly natural products updates

The Supplement Aisle, a column by Rick Polito

The Supplement Aisle

By Rick Polito

What's next in supplements?

Christian Irwin, Industry Analyst, Nutrition Business Journal

By Christian Irwin

NBJ Analysts share market info

Galleries

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.

Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West

Celebrate with the 2025 NEXTY Award winners

Mar 24, 2025

Collage of six :INCLUDED brands that exhibited at Natural Products Expo West 2025.

Natural Products Expos

10 :INCLUDED exhibitors elevate innovation, diversity throughout Expo West

:INCLUDED exhibitors enrich Expo West offerings

Mar 19, 2025

The 2025 NEXTY Awards winners logo

2025 Natural Products Expo West NEXTY Awards winners revealed!

See the 2025 Expo West NEXTY Awards winners

Mar 7, 2025

Videos

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.

Natural Products Expos

The Natural List – Favorite products and flavorful standouts from Expo West 2025

The Natural List – Top products and flavors we loved at Expo West 2025

Mar 24, 2025

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer

Sponsored Content

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mar 17, 2025

Popping boba for sweet and savory drinks and dishes

Sponsored Content

Popping boba for sweet and savory drinks and dishes – video

Popping boba for sweet and savory drinks and dishes – video

Mar 17, 2025

Podcasts

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.

Natural Products Expos

The Natural List – Favorite products and flavorful standouts from Expo West 2025

The Natural List – Top products and flavors we loved at Expo West 2025

Mar 24, 2025

Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.

Natural Products Expos

The Natural List - Key takeaways from Natural Products Expo West

The Natural List - Key takeaways from Expo West

Mar 14, 2025

Co-hosts Jessica Rubino and Adrienne Smith discuss the top trends and innovations to watch at Expo West 2025 in The Natural List podcast.

Natural Products Expos

The Natural List – Trendspotting at Expo West 2025: Innovations and industry shifts to watch

The Natural List – Trendspotting at Expo West 2025

Mar 1, 2025

Retailing

Karma Water bottle held in front of shelf of Karma Water bottles

Food and Beverage

Functional beverage bonanza: Blurring lines between drinks and supplements

Functional beverage bonanza: Blurring lines between drinks and supplements

Mar 27, 2025

Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.

Secret Shopper: Is date sugar more nutritious than white sugar?

Secret Shopper: Can date sugar replace white sugar?

Mar 26, 2025

Califia Farms has a range of products, from alt milks to plant creamers and cold-brew coffees

How Califia Farms brewed success in alt milk: With a little help from coffee

Califia Farms’ rise: how coffee helped alt milk thrive

Mar 20, 2025

The hands of a Black man hold what appears to be a breaded, plant-based chicken fillet sandwich, with a mostly sunny sky in the background.

Plant-based meats face tough taste test: Products win TASTY Awards, but room for growth

Few plant-based meats pass TASTY Awards' taste test

Mar 19, 2025