Deepfake detection and takedown service Loti AI revealed that its likeness protection technology is being made publicly available. Previously only offered to public figures and celebrities, the company will now offer tools to anyone “who wants to safeguard their digital reputation.”
“The internet is getting out of hand, and people’s digital reputations are at risk like never before,” said Loti AI CEO Luke Arrigoni. “From deepfakes to unauthorized illicit content, these threats are no longer limited to celebrities. That’s why Loti AI is stepping up to offer everyone tools to take control of their digital identity.”
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Loti Ai, which was founded in 2022, will offer free and paid membership options on a rolling basis. The platform scans the internet daily, looking for deepfakes, impersonations and other misleading unauthorized content. Users have the choice to automate takedowns or handle them individually. The company claims that users of its auto-takedown functionality saw a 95% takedown rate within 17 hours.
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“Whether you’re an everyday person or a high-profile individual, you should be able to protect your image and personal data online,” Arrigoni said. “Our goal is simple: to help you reach zero—zero images of you online that you haven’t approved.”
In addition to online protection, Loti AI’s scans also find authorized images, like old photos and videos that could hold sentimental value. Users can sign up at lotiai.com/sign-up or download the Loti AI app.
Last fall, entertainment marketing and production firm Dolphin partnered with Loti AI to provide its subsidiaries — businesses including 42West, The Door, Shore Fire, Special Projects and Elle Communications — access to Loti’s tools. The firm also provides feedback to assist Loti (which also has a partnership with WME) in further developing and expanding use of its services.
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