About
Marketer | Change Agent | Naturally Curious | TEDx Speaker | DMNews 40 Under 40…
Articles by Michelle
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HIRING - Multiple SaaS Marketing Roles - REMOTE
HIRING - Multiple SaaS Marketing Roles - REMOTE
By Michelle Killebrew
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LIST 4 (mid-Sep): Open Roles for Marketing & SaaS professionals.
LIST 4 (mid-Sep): Open Roles for Marketing & SaaS professionals.
By Michelle Killebrew
Activity
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Important update for our Axelos community: Following the acquisition of Axelos by PeopleCert, the #ITIL, #PRINCE2 and other Global Best Practice…
Important update for our Axelos community: Following the acquisition of Axelos by PeopleCert, the #ITIL, #PRINCE2 and other Global Best Practice…
Liked by Michelle Killebrew
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This is a pic of me rehearsing earlier this week for today's *big* EMARKETER Attention Summit hosted by me and my good pal/amazing colleague Suzy…
This is a pic of me rehearsing earlier this week for today's *big* EMARKETER Attention Summit hosted by me and my good pal/amazing colleague Suzy…
Liked by Michelle Killebrew
Experience
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Education
Licenses & Certifications
Volunteer Experience
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Identity & Audience Data Committee Member
IAB
- 1 year 11 months
Science and Technology
Mission: Develop guidelines, standards, and services to facilitate the collection, organization, and inter operable activation of clean and robust data sets for the purposes of audience targeting, personalization, measurement, attribution, and consumer privacy controls.
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Advisor to the Board
The Growth Ops Community (Formerly MOCCA)
- 3 years 3 months
Education
The Growth Operations Community is a space for revenue-focused professionals across marketing, sales and customer success to connect with one another, align on best practices and foster personal growth.
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Speaker/Educator - Marketing, Growth & Technology
Michelle Killebrew
- 7 years 3 months
Education
An evangelist for the brands that I served, while sharing marketing best practices and technology thought leadership with the professional community.
A data-driven marketing executive, Michelle Killebrew focuses on delivering a superior brand experience to increase growth and profitability. She now leads Marketing for the Products & Technology business segment at PwC, where her team is working to define new and innovative routes to market, build and scale new revenue opportunities, and…An evangelist for the brands that I served, while sharing marketing best practices and technology thought leadership with the professional community.
A data-driven marketing executive, Michelle Killebrew focuses on delivering a superior brand experience to increase growth and profitability. She now leads Marketing for the Products & Technology business segment at PwC, where her team is working to define new and innovative routes to market, build and scale new revenue opportunities, and design new customer experiences. Previously holding several key strategic roles at IBM, Killebrew expanded her global marketing resume by leading a team for a multi-billion dollar investment management firm. Her digital marketing expertise has made her a popular speaker at conferences and events like TEDx.
2019 Speaking Engagements (Pre-Covid):
- 11 Dec 2019: Growth Marketing Conference "Launching New Products and Transforming your CX Strategy," San Francisco, CA
- 22 Oct 2019: #PRovoke19 Global PR Summit, "Executive Panel," Washington, DC
- 12 Sep 2019: Digital Marketing Conference World Forum North America "Launching New Products and Transforming your CX Strategy," New York, NY
- 23 Jul 2019: Brand Innovators Deep Dive on the Intersection of Content & Data, "Host & Keynote," at PwC San Francisco, CA
- 03 May 2019: Innovation Collective Spring Summit, "Featured Keynote Speaker," Coeur D’Alaine, ID
- 24 Feb 2019: B2B Marketing Exchange "CMO Panel," Scottsdale, AZ -
Guest Speaker
Innovation Collective
- 1 month
Civil Rights and Social Action
Our mission is to rebuild inclusive communities, inspire innovation, and unlock economic prosperity. We do this by organizing individuals, cities, and businesses through a unique, five-year campaign that combines leadership courses, economic development, and education reforms.
Our vision is a series of cities that serve as hubs of innovation with economic niches (or "verticals") that reflect the history, strengths, and passions of its people. Our staff matches these hubs with…Our mission is to rebuild inclusive communities, inspire innovation, and unlock economic prosperity. We do this by organizing individuals, cities, and businesses through a unique, five-year campaign that combines leadership courses, economic development, and education reforms.
Our vision is a series of cities that serve as hubs of innovation with economic niches (or "verticals") that reflect the history, strengths, and passions of its people. Our staff matches these hubs with corporations and investors who are keen to partner with like-minded entrepreneurs and civic leaders for their R&D, manufacturing, distributing, and venture philanthropy.
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Board Vice President
American Marketing Association (AMA) San Francisco Chapter
- 1 year 3 months
Education
Served a 1 year term on the board of the sfAMA.
In charge of special programming and featured quarterly event series; elevating the speaker series and increasing local chapter participation with speeches from Charlene Li, Scott Able, Brian Solis and Ray Wang. -
Columnist: Digital Marketing
ClickZ.com
- 2 years
Writing articles focused on digital marketing, social engagement and macro trends such as disruption, big data and co-creation.
https://www.clickz.com/author/michelle-killebrew/
Publications
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Rehumanizing Marketing
Forbes Insights
Half a trillion dollars. That’s the amount spent on marketing worldwide, every year. There is power in that amount—and responsibility.
By creating new measures of economic success—accounting for the well-being of all stakeholders and connecting short-term actions with long-term goals—companies will be forced to think about the future today. When executed with a compelling set of incentives, some of these approaches can even create widespread change among partners and…Half a trillion dollars. That’s the amount spent on marketing worldwide, every year. There is power in that amount—and responsibility.
By creating new measures of economic success—accounting for the well-being of all stakeholders and connecting short-term actions with long-term goals—companies will be forced to think about the future today. When executed with a compelling set of incentives, some of these approaches can even create widespread change among partners and suppliers.
But this work is just beginning: Each idea requires a more detailed and practical plan, and a way to connect them into one comprehensive effort. The success of this new strategy for change will depend on its execution, which is in turn contingent on the ease and efficiency of implementation. This approach envisions a framework that merges the best of human effort with the best in technology to effect change for the better.Other authors -
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The Future of the CMO: More than 60 CMOs Discuss What It Takes to Succeed in the Evolving Role
eMarketer
Interview and report by Jillian Ryan
WHAT’S IN THIS REPORT? Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years and analyzes what skills are needed to succeed in the role now and in the future.Other authors -
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From food to software: why you need digital transformation
Skuid
Interview by Charlie Moss. My thoughts on digital transformation, broadly.
Other authors -
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Social Business is More Than Businesses Using Social Media
SmartBrief on Social Business
See publicationWhat is social business transformation and clarifying its differences from social media.
My piece as a guest writer on the inaugural edition of SmartBrief for Social. -
Link to ALL my articles published during the 2 years I was a contributing writer
ClickZ Digital Marketing Magazine
See publicationClickZ: We help senior marketers and business leaders navigate the technologies transforming industries.
Founded in 1997, ClickZ has grown to be one of the largest digital marketing communities in the world today. Alongside the growth of Facebook, YouTube and more, ClickZ has been there, providing the latest news, insights and intelligence along the way.
With digital marketing at our core, our articles, podcasts, webinars, events, and reports cover marketing technology, the impact…ClickZ: We help senior marketers and business leaders navigate the technologies transforming industries.
Founded in 1997, ClickZ has grown to be one of the largest digital marketing communities in the world today. Alongside the growth of Facebook, YouTube and more, ClickZ has been there, providing the latest news, insights and intelligence along the way.
With digital marketing at our core, our articles, podcasts, webinars, events, and reports cover marketing technology, the impact of emerging technologies and the overarching digital transformation journey that is upending even the most established companies.
We help you stay smart and empower you with the tools to drive growth within your business.
Projects
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Digital Demand Generation Site: "Rethink"
- Present
Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their…
Rethink Your Customer is a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace. Namely, we are challenging Executives and practioners within any industry to not only acknowledge the influence of empowered customers in today’s connected world, but to “Rethink” how they are leveraging every opportunity to place them at the center of their business.
Storytelling through video and eBooks: The campaign drives thought leadership through original content, much of which features our own IBMers to tell the story – to inspire others to become part of our vision. Plus, even more studies, white papers and reports tailored to what each audience cares about in one central place, so it’s easy to find relevant information.
Social and ready to share: We’re driving social into the very heart of the campaign.
• Rethink Your Customer features the profile photos of anyone who tweets using a subset of hash tags listed in the Tweets below. Include at least one of them when you Tweet and be featured in an IBM campaign!
• Read any of the campaign’s eBooks and you’ll see they’ve been pre-populated with ready-to-use tweets to amplify the word.
• Interactive statistics on the site are fun and interesting to share • No need to retype, just click the social icons and your stat pre-populates to share with a simple click!
RethinkYourCustomer.com is making it possible to connect online and socially with thousands, worldwide, who are looking for the smartest solutions that put their customers into context and into the center of business – and IBM Smarter Commerce is leading the way.Other creators -
Honors & Awards
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CRN’s 2023 Women of the Channel List
CRN®, a brand of The Channel Company
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking, and leadership to bear, turning their unique talents toward driving success for their customers and technology partners. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
As part of the 2023 Women of the Channel list, CRN announced the annual Power 80 Solution Provider list which honors the most influential women in leadership…The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking, and leadership to bear, turning their unique talents toward driving success for their customers and technology partners. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
As part of the 2023 Women of the Channel list, CRN announced the annual Power 80 Solution Provider list which honors the most influential women in leadership at some of the country’s most prominent solution providers, based on their remarkable expertise, channel advocacy and contributions to building solution provider businesses that thrive. -
2 Indigo Awards for Animated Product Video
Indigo Awards
Silver in Computer Animation 2020
Bronze in Promotional Materials 2020
https://www.indigoawards.com/winners/2406
Created by the in-house PwC Creative Video team under the direction of Andrew Morgan and Vicky Copp on the PwC New Ventures Marketing team. -
2019 MobileWebAwards - 2X Winner: PwC InsightsOfficer, PwC FranSuite websites
Web Marketing Association
THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
PwC New Ventures Marketing Team Wins 2019 Best Legal Mobile Website Mobile WebAward for InsightsOfficer Debut
To: PwC New Ventures Marketing Team
For: InsightsOfficer Debut
Award: Best Legal Mobile Website
Click here to see entry creative: http://insightsofficer.pwc.com
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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019…THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
PwC New Ventures Marketing Team Wins 2019 Best Legal Mobile Website Mobile WebAward for InsightsOfficer Debut
To: PwC New Ventures Marketing Team
For: InsightsOfficer Debut
Award: Best Legal Mobile Website
Click here to see entry creative: http://insightsofficer.pwc.com
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THE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS 2019 MOBILEWEBAWARD FOR OUTSTANDING ACHIEVEMENT IN MOBILE DEVELOPMENT
PwC New Ventures Marketing Team Wins 2019 Best Marketing Mobile Website Mobile WebAward for FranSuite Debut
To: PwC New Ventures Marketing Team
For: FranSuite Debut
Award: Best Marketing Mobile Website
Click here to see entry creative: http://fransuite.pwc.com -
Brand Innovators ’40 Under 40 West’ Class of 2014
Brand Innovators
The 40 industry leaders were selected by Brand Innovators based on their professional accomplishments, ability to leverage digital media and emerging advertising technology platforms (including digital video, social media, mobile, content data and analytics and e-commerce) to implement “best-of-breed” marketing and advertising campaigns.
“The Brand Innovators ’40 Under 40’ List represents the first generation of brand marketers that grew up with digital media as their native language…The 40 industry leaders were selected by Brand Innovators based on their professional accomplishments, ability to leverage digital media and emerging advertising technology platforms (including digital video, social media, mobile, content data and analytics and e-commerce) to implement “best-of-breed” marketing and advertising campaigns.
“The Brand Innovators ’40 Under 40’ List represents the first generation of brand marketers that grew up with digital media as their native language, and therefore have truly embraced digital platforms to engage with consumers. Not only do they get it, they are driving the future of the media and communications industries,” said Marc Sternberg, co-founder of Brand Innovators. -
Direct Marketing News 2014 40 Under 40 Award
Direct Marketing News
Their inspirational work is helping others in marketing to go beyond simply conquering the challenges of ever-increasing customer expectations, integrating digital and traditional marketing, using cross-channel data to inform marketing decisions, and building loyalty at a time when customers churn at the click of a mouse. Instead, their handiwork is helping their organizations and clients create a sustainable competitive advantage in a time of rapid change and uncertainty. Their stories are…
Their inspirational work is helping others in marketing to go beyond simply conquering the challenges of ever-increasing customer expectations, integrating digital and traditional marketing, using cross-channel data to inform marketing decisions, and building loyalty at a time when customers churn at the click of a mouse. Instead, their handiwork is helping their organizations and clients create a sustainable competitive advantage in a time of rapid change and uncertainty. Their stories are ones of determination, creativity, and adaptability.
http://www.dmnews.com/under-40-and-overly-ambitious/article/360508/ -
2014 Killer Content Award
Content2Conversion Conference
Honoring The World’s Top B2B Content Marketing Programs
Over the past three years, the Demand Gen Report Killer Content Awards (KCAs) have recognized achievements in the design and execution of content marketing programs. The KCA program also educates the B2B marketing community about the state of the art in a challenging and constantly evolving field.
Previous KCA winners have come from a range of industries, including enterprise software, professional services, IT infrastructure…Honoring The World’s Top B2B Content Marketing Programs
Over the past three years, the Demand Gen Report Killer Content Awards (KCAs) have recognized achievements in the design and execution of content marketing programs. The KCA program also educates the B2B marketing community about the state of the art in a challenging and constantly evolving field.
Previous KCA winners have come from a range of industries, including enterprise software, professional services, IT infrastructure and sales/marketing services. It’s a group that includes global brands such as Xerox, SunGard, Rackspace, Eloqua, ADP, Kelly Services and many more.
Killer Content Award received for the "Rethink Your Customer" campaign: http://www.rethinkyourcustomer.com -
2014 Virtual Communication Excellence Award for “Best in Demand Generation”
Content Marketing World & ON24
For the "Rethink Your Customer" campaign, a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace.
Storytelling through video and eBooks: The campaign drives thought leadership through original content, much of which features our own IBMers to tell the story – to inspire others to become part of our vision. Plus, even more studies…For the "Rethink Your Customer" campaign, a groundbreaking new demand generation experience that craftily aligns the tenets of Smarter Commerce with the specific thought leadership our audience is hungry to understand about the ever-changing marketplace.
Storytelling through video and eBooks: The campaign drives thought leadership through original content, much of which features our own IBMers to tell the story – to inspire others to become part of our vision. Plus, even more studies, white papers and reports tailored to what each audience cares about in one central place, so it’s easy to find relevant information.
http://www.rethinkyourcustomer.com
Organizations
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The CMO Council
Member
- PresentFounded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.
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The PEER 150 Marketing Group
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- PresentThe PEER 150 Marketing Group is an exclusive, invitation only, networking group for the top Marketing and Digital Marketing executives in the country. The group is 100% peer driven and by nomination only, providing an exclusive networking opportunity with pure unbiased content.
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The CMO Club
Member
-The CMO Club is the world’s most engaged and inspired marketing leadership community of Senior Marketing Executives who help each other solve their biggest challenges, within a candid, trusted, and sharing environment. Collaboration fueled by inspiring events and within the Digital Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer.
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The Wall Street Journal CMO Network
Member
-As the newest, invitation-only executive membership within The Wall Street Journal’s C-Suite portfolio, CMO Network convenes captains of industry, business leaders and brand visionaries to identify and debate the issues that matter to marketers through the lens of global finance, markets and business.
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