IDC’s North America Distribution Tracker, Powered by the GTDC
About the Partnership
The exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) provides the industry’s most comprehensive view of technology distribution data and market trends in the US and Canada. By combining IDC’s vast market data with the GTDC’s 'sales through’ data, IDC now offers an unmatched view of movement and trends in the tech market, analyzing different routes to market from the tech supplier to the tech buyer.
Key Target Roles to Leverage our Data
Channel Leaders
Leverage the data as a single point of truth to manage distribution relationships via quarterly business reviews.
Pricing Managers
Use the data at an attribute level to see how competitors are pricing through the channel from an overall category and down to the actual individual feature-set.
Category Managers
Track pricing actions and pricing tiers the competition is taking advantage of in each product segment.
Market Intelligence Managers
Create market share reports within the organization to provide insights to executives and business leaders on market drivers and competitors, to help direct strategy and capitalize on opportunities.
