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India Sustainable Tourism Market Outlook (2022-2032)

[309 Pages Report]The India sustainable tourism market size is projected to be valued at US$ 26.01 Million in 2022 and is anticipated to reach US$ 151.88 Million by 2032, with a rapid CAGR of 19.3% from 2022 to 2032. Total sales in the Indian sustainable tourism market represent 2% - 5% of the global sustainable tourism market.

Attributes Details
India Sustainable Tourism Market Estimated Size (2022) US$ 26.01 Million
India Sustainable Tourism Market Projected Size (2032) US$ 151.88 Million
India Sustainable Tourism Market Value-based CAGR (2022 to 2032) 19.3%
India Sustainable Tourism Market Top Players Share in 2021. 5% - 9%

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2017-2021 India Sustainable Tourism Market Outlook Compared to 2022-2032 Forecast

Tourism is regarded as a people-oriented industry that generates jobs that help regional businesses grow. The demand for sustainable tourism in India is growing as it prioritizes resource protection, regional culture and tradition, and economic growth. These factors are primarily boosting the India sustainable tourism market share.

Nature, the environment, cultural tradition, heritage, and many other things are major factors anticipated to fuel the India sustainable tourism market size during the forecast period. The southern tropical forests and the northern Himalayan ranges surround India. India boasts a diverse range of natural environments, including numerous kilometers of coastline dotted with beautiful beaches and mangroves. As a result, the popularity of sustainable tourism in India is growing rapidly.

Sustainable tourism is one economic sector in India that has the potential to grow rapidly and contribute to the development of infrastructure at destinations. Furthermore, the demand for sustainable tourism in India is rising as it has the potential to leverage on the country's success in the services industry and create long-term development patterns.

In India, the travel and tourism sector are expected to generate 78 employments for every million rupees invested, compared to 45 jobs in the industrial sector for the same amount. Along with construction, it is one of India's largest service sectors. Aside from offering employment to a diverse range of job seekers, from unskilled to specialists, women benefit more from tourism (jobs, MSME trade opportunities).

The federal and state governments' increased expenditure plans for their respective cultural and heritage industries, ecological protection, and natural landscape development present opportunities for foreign owners to thrive in India sustainable tourism market. However, these factors are anticipated to result in a 19.3 percent increase in demand for sustainable tourism in India throughout the projection period.

What are the Key Trends Driving the India Sustainable Tourism Market?

The tourism industry's dedication to inclusive, long-term development is especially crucial for livelihoods. Due to its great diversity, India is a popular tourist destination on a global scale. As a result, it is critical to ensure the tourism sector's long-term viability. Most countries see sustainable tourism as a critical trend for the development of the tourism industry.

Furthermore, India is a large country with stunning and calm landscapes as well as cultural and historic assets which is one of the factors driving India sustainable tourism market growth. It is basically a country with destinations for all types of tourists.

Another factor fueling the demand for sustainable tourism in India is an increase in disposable income, which has increased people's desire to go to beautiful and environmentally friendly destinations. India is an ideal choice for tourists looking for eco-friendly vacation destinations at reasonable prices. These factors combinedly are responsible for India sustainable tourism market growth during 2022-2032.

Ronak Shah
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Industrialization and Urbanization to Boost the Sustainable Tourism Industry in India

Industrialization and development tendencies around the world have resulted in the expansion of India sustainable tourism market. Apart from urbanization syndrome in the countryside, this trend in the India sustainable tourism market has resulted in new job opportunities and income levels.

The demand for sustainable tourism in India is projected to grow as it aids in solving concerns of equitable growth.

Furthermore, the 'return to roots' tourism theme is linked to increasing access to information, increased interest in heritage and culture, enhanced accessibility, and climate change concerns. Tourism experiences around the country are now providing quality time visits for participation settings which is boosting the popularity of sustainable tourism in India.

Moreover, the India sustainable tourism market size is being fueled by enduring way of life, art, culture, and legacy that are community-owned, culturally expressive, and environmentally sustainable.

The enriching connection between visitors and hosts benefits local communities at the same time. Local pride and tourist appreciation are instilled as attitudes and mindsets are modified. As a result, the visitor is confronted with India's vernacular traditions as they vibe with the contemporary, propelling the demand for sustainable tourism in India.

India's geographical expanse and diversity of habitats make it a multi-interest, all-season destination which yet another factor anticipated boost the India sustainable tourism market growth.

Country Insight

How are Government Initiatives Boosting the Sustainable Tourism Industry in India?

“Government Initiatives Expected to Boost the Sustainable Tourism Market in India.”

India sustainable tourism market is anticipated to witness growth as tourism is a multi-sectoral activity that positively impact many other areas of the national economy.

Governments at all levels, national, state, and municipal, have a significant influence on the regulations controlling sustainable tourism. Furthermore, many of the laws and regulations governing sustainable tourism are under the purview of governance, including those governing waste management, labor laws, environmental limits, and land use.

As a result, one of the key duties of the government in promoting sustainable tourism market growth is to create an environment that allows or influences the private sector to operate more sustainably. Furthermore, stringent government rules influence patterns of visitor flows and behavior to optimize the impact of tourism. As a result, government involvement in sustainable tourism is propelling market growth.

Recognizing its responsibility in promoting sustainable tourism, the Ministry of Tourism, Government of India, convened a comprehensive debate with the industry and other stakeholders in 1998 to produce the complete "Ecotourism in India" plan.

Around the same time, the UN Environment Programme (UNEP) and the World Tourism Organization (UNWTO) published a book titled "Making Tourism More Sustainable - A Guide for Policy Makers."

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Category based Insights                 

What Type of Booking Channel is the Most Prominent Channel?

“Online Booking is More Preferred by Tourists”

Tourists prefer to book online or use a mobile application platform. This is to provide hassle-free, digital payment transfer, live tracking, and enhanced security. In addition, online booking is becoming an increasingly popular approach worldwide, as travelers can use the Internet to search and compare information about vacation spots, accommodations, restaurants, and more.

Which Age Group is more likely to Travel?

“Popularity of India sustainable Tourism among Middle-aged People Will Remain High”

26- 35 age grouped people are more likely to travel and it will remain the same, as the people of this age more like to get attracted and are ready to travel and they want to explore islands, new adventures experiences like scuba diving, water rafting, kayaking, surfing, etc. and visiting popular sites according to destination rating.

What Tour Type is More Preferred by the tourist?

“Package travel is mostly preferred by the consumer”

Packaged travel is mostly chosen by the tourist because it is cheaper than traveling individually packaged travel includes expenses of accommodations, transportation, sight entrance fee with heavy discount and offers.

Competitive Landscape

Major companies operating in India and Indian government countries are focusing to make the country more sustainable so they are launching new ways to make eco-friendly and sustainable tourism nature in the country.

For Instances:

  • Greeves India a travel company in India is offering an opportunity to stay in the most luxurious resorts in India at a fraction of the price.
  • On 20 October 2021: Sky view by Empyrean announced the launch of a new premium boutique hospitality offering for travelers.

Scope of Report

Attributes Details
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value
Key Region Covered South Asia
Key Countries Covered India
Key Segments Covered Tourism Type, Booking Channel, Consumer Orientation, Tourist Type, Tour Type, Age Group, and Region.
Key Companies Profiled
  • Spiti Ecosphere
  • Tons Trails
  • Travelife
  • Asian adventures
  • Sky view by Empyrean
  • Green People
  • Evolve Back
  • Himalayan Ark
  • Kipepeo
  • Desia Ecotourism
  • Grassroutes Journeys
  • India Untravelled
  • Greaves India
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

India Sustainable Tourism Market by Category

By Tourism Type :

  • Eco-Tourism
  • Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel :

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourism Type :

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

Frequently Asked Questions

What is the Current India Sustainable Tourism Market Value?

The Indian sustainable tourism market is expected to reach a valuation of US$ 21.8 Million in 2021.

What is the Sustainable Tourism Demand Outlook for India?

The Indian sustainable tourism market is 15.4 % CAGR in 2017 -2021 and it is anticipated to expand at a 19.3 % CAGR over the forecast period.

What is the Historical Growth Outlook for India Sustainable Tourism Market?

The Indian sustainable tourism market grew at a sluggish 15.4 % CAGR between 2017 and 2021.

Which Booking Type Segment is Dominating the India Sustainable Tourism Market?

Online booking is anticipated to dominate the India sustainable tourism market by 2032.

Table of Content

1. Executive Summary

    1.1. India Sustainable Tourism Market Outlook

        1.1.1. Who Is Travelling?

        1.1.2. How Much Do They Spend?

        1.1.3. Direct Contribution of Tourism To GDP

        1.1.4. Direct Contribution of Tourism To Employment

    1.2. Sustainable Tourism Evolution Analysis

    1.3. FMI Analysis and Recommendations

2. Market Introduction

        2.1.1. Total Spending (US$ Mn) and Forecast (2022-2032)

        2.1.2. Number of Tourists (Mn) and Forecast (2022-2032)

        2.1.3. Total Spending Y-o-Y Growth Projections (2022-2032)

        2.1.4. Number of Tourists Y-o-Y Growth Projections

3. Sustainable Tourism Industry Analysis

    3.1. Sustainable Tourism Industry Overview

        3.1.1. Sustainable Tourism Industry Contribution to India’s GDP

        3.1.2. Sustainable Tourism Sector Contribution to India’s Overall Employment

        3.1.3. Impact of Covid-19

        3.1.4. Others

4. India Sustainable Tourism Market Dynamics

    4.1. Market Drivers & Opportunities

        4.1.1. The Key Trends Driving the India Sustainable Tourism Market

        4.1.2. Local Activities Expected to Boost the Sustainable Tourism Industry in India

5. Market Background

    5.1. Macro-Economic Factors

        5.1.1. India GDP Growth Outlook

        5.1.2. India Industry Value Added

        5.1.3. Consumer Spending Outlook

        5.1.4. India Direct contribution of Sustainable Tourism to GDP

        5.1.5. Internet Penetration Rates

        5.1.6. Capital Investment in Sustainable Tourism

    5.2. Forecast Factors - Relevance & Impact

6. Categorizing of India Sustainable Tourism Market, 2021

    6.1. Introduction/ Key Findings

    6.2. Current Market Analysis by Tourist Type

        6.2.1. Domestic

        6.2.2. International

    6.3. Current Market Analysis by Tourism type

        6.3.1. Eco-Tourism

        6.3.2. Green Tourism

        6.3.3. Soft Tourism

        6.3.4. Community Tourism

    6.4. Current Market Analysis by Tour Type

        6.4.1. Independent Traveller

        6.4.2. Tour Group

        6.4.3. Package Traveller

    6.5. Current Market Analysis by Consumer Orientation

        6.5.1. Men

        6.5.2. Women

    6.6. Current Market Analysis by Age Group

        6.6.1. 15-25 Years

        6.6.2. 26-35 Years

        6.6.3. 36-45 Years

        6.6.4. 46-55 Years

        6.6.5. 66-75 Years

    6.7. Current Market Analysis by Booking Channel

        6.7.1. Phone Booking

        6.7.2. Online Booking

        6.7.3. In-Person Booking

7. Social Media Sentimental Analysis

    7.1. Social Media Platforms Preferred

            7.1.1.1. Facebook

            7.1.1.2. YouTube

            7.1.1.3. Instagram

            7.1.1.4. Twitter

            7.1.1.5. LinkedIn

            7.1.1.6. Pinterest

            7.1.1.7. Google+

            7.1.1.8. Others

    7.2. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions

    7.3. Trending #Hashtags

    7.4. Social Media Platform Mentions (% of Total Mentions)

    7.5. Region-Wise Social Media Mentions (% of Total Mentions)

    7.6. Trending Subject Titles

8. Competition Analysis

    8.1. Competition Dashboard

    8.2. Pricing Analysis by Competition

    8.3. Competition Benchmarking

    8.4. Competition Deep Dive

        8.4.1. Spiti Ecosphere

            8.4.1.1. Overview

            8.4.1.2. Product Portfolio

            8.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.1.4. Sales Footprint

            8.4.1.5. Strategy Overview

                8.4.1.5.1. Marketing Strategy

                8.4.1.5.2. Product Strategy

                8.4.1.5.3. Channel Strategy

        8.4.2. Tons Trails

            8.4.2.1. Overview

            8.4.2.2. Product Portfolio

            8.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.2.4. Sales Footprint

            8.4.2.5. Strategy Overview

                8.4.2.5.1. Marketing Strategy

                8.4.2.5.2. Product Strategy

                8.4.2.5.3. Channel Strategy

        8.4.3. Travelife

            8.4.3.1. Overview

            8.4.3.2. Product Portfolio

            8.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.3.4. Sales Footprint

            8.4.3.5. Strategy Overview

                8.4.3.5.1. Marketing Strategy

                8.4.3.5.2. Product Strategy

                8.4.3.5.3. Channel Strategy

        8.4.4. Asian adventures

            8.4.4.1. Overview

            8.4.4.2. Product Portfolio

            8.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.4.4. Sales Footprint

            8.4.4.5. Strategy Overview

                8.4.4.5.1. Marketing Strategy

                8.4.4.5.2. Product Strategy

                8.4.4.5.3. Channel Strategy

        8.4.5. Sky view by Empyrean

            8.4.5.1. Overview

            8.4.5.2. Product Portfolio

            8.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.5.4. Sales Footprint

            8.4.5.5. Strategy Overview

                8.4.5.5.1. Marketing Strategy

                8.4.5.5.2. Product Strategy

                8.4.5.5.3. Channel Strategy

        8.4.6. Green People

            8.4.6.1. Overview

            8.4.6.2. Product Portfolio

            8.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.6.4. Sales Footprint

            8.4.6.5. Strategy Overview

                8.4.6.5.1. Marketing Strategy

                8.4.6.5.2. Product Strategy

                8.4.6.5.3. Channel Strategy

        8.4.7. Evolve Back

            8.4.7.1. Overview

            8.4.7.2. Product Portfolio

            8.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.7.4. Sales Footprint

            8.4.7.5. Strategy Overview

                8.4.7.5.1. Marketing Strategy

                8.4.7.5.2. Product Strategy

                8.4.7.5.3. Channel Strategy

        8.4.8. Himalayan Ark

            8.4.8.1. Overview

            8.4.8.2. Product Portfolio

            8.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.8.4. Sales Footprint

            8.4.8.5. Strategy Overview

                8.4.8.5.1. Marketing Strategy

                8.4.8.5.2. Product Strategy

                8.4.8.5.3. Channel Strategy

        8.4.9. Kipepeo

            8.4.9.1. Overview

            8.4.9.2. Product Portfolio

            8.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.9.4. Sales Footprint

            8.4.9.5. Strategy Overview

                8.4.9.5.1. Marketing Strategy

                8.4.9.5.2. Product Strategy

                8.4.9.5.3. Channel Strategy

        8.4.10. Desia Ecotourism

            8.4.10.1. Overview

            8.4.10.2. Product Portfolio

            8.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.10.4. Sales Footprint

            8.4.10.5. Strategy Overview

                8.4.10.5.1. Marketing Strategy

                8.4.10.5.2. Product Strategy

                8.4.10.5.3. Channel Strategy

        8.4.11. Grassroutes Journeys

            8.4.11.1. Overview

            8.4.11.2. Product Portfolio

            8.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.11.4. Sales Footprint

            8.4.11.5. Strategy Overview

                8.4.11.5.1. Marketing Strategy

                8.4.11.5.2. Product Strategy

                8.4.11.5.3. Channel Strategy

        8.4.12. India Untravelled

            8.4.12.1. Overview

            8.4.12.2. Product Portfolio

            8.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.12.4. Sales Footprint

            8.4.12.5. Strategy Overview

                8.4.12.5.1. Marketing Strategy

                8.4.12.5.2. Product Strategy

                8.4.12.5.3. Channel Strategy

        8.4.13. Greaves India (As per request)

            8.4.13.1. Overview

            8.4.13.2. Product Portfolio

            8.4.13.3. Profitability by Market Segments (Product/Channel/Region)

            8.4.13.4. Sales Footprint

            8.4.13.5. Strategy Overview

                8.4.13.5.1. Marketing Strategy

                8.4.13.5.2. Product Strategy

                8.4.13.5.3. Channel Strategy

9. Assumptions and Acronyms Used

10. Research Methodology

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