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Alex Allison

Founder and CEOD. Alexander

Denver Area

Member Since May 2019

About

Alex Allison is the Founder and CEO of the pioneering hospitality brand, D. Alexander, and the Founder and Managing Partner of D. Alexander Capital - together, a vertically integrated real estate investment platform that owns and manages homes in destination-oriented locations, operated with a tech-enabled experience and "radical consistency" from home-to-home. Recognized for visionary brand building, inventive behavioral and market research, and pioneering economic modeling -- Alex's work is centered around developing, aligning, and forecasting value-equations and evolutionary market forces, for mainstream consumption and adoption. Alex got his start in real estate in 2008 as the founding team of Dotloop, where he led the company's marketing, brand, and growth efforts from inception to acquisition by Zillow Group in 2015, and emerging markets up until launching D. Alexander in 2019. At Dotloop, he was the driving force behind the brand, proving market fit and new revenue creation until the company was acquired. His marketing vision and leadership drove the company to become the most prominent B2B brand in residential real estate, landing the cover of Entrepreneur Magazine, gaining national media attention from the likes of Forbes, FoxBusiness and the WSJ, and achieving $10M in SaaS ARR through high-growth marketing, bold PR, and world-class branding. He spent 3 years leading new channels of business and emerging markets and built the companies developer platform into one of the most robust real estate integration ecosystem with 60 of the top real estate tech brands in real estate. His expertise includes brand building, growth marketing, large-scale enterprise value-creation, and developing win-win partnership models. Alex is a distance runner and enjoys discovering unique travel experiences and destinations across the world. He’s a mentor with the leading real estate industry focused VC firms, Moderne Ventures as well as Second Century Ventures NAR Reach and advisor to early-stage companies. Alex studied entrepreneurship at Northern Kentucky University where he played 4 years of collegiate soccer on one of the top teams in the country.

Published content

expert panel

The impact of COVID-19 has greatly been felt across the commercial real estate industry. Many businesses had to shut down, while others moved to working remotely. Few new businesses opened due to the uncertainty the pandemic brought. During this time, there was little need for buying or renting commercial buildings. However, as agents know, the impact of crises on real estate does not last forever. As the world begins to return to normal, workers are going back to the office and businesses are beginning to open. The demand for commercial real estate is growing, and with this growth comes new possibilities for innovation. Below, 11 members of Forbes Real Estate Council predict how the commercial real estate landscape will react to the effects of the global pandemic.

expert panel

Many professionals believe they need to avoid a saturated market because it presents too much competition. However, there are plenty of opportunities for innovation in markets heavy with competitors. Real estate professionals are not immune to an overly saturated market. As such, they'll need to carefully implement strategies that will enable them to experience successes in their local communities. Which strategies will allow real estate professionals to focus on standing out from the pack? Below, 15 members from Forbes Real Estate Council offer their best advice on how to succeed in a saturated real estate industry.

expert panel

In recent years, we've witnessed a new generation taking over as property seekers and investors as older investors retire. For real estate professionals, adjusting to the generational changes and new demographics is an absolute necessity. In between each generation, how they consider the market and the metrics, and what they keep an eye on, may differ significantly. If a real estate professional wants to continue working with clients of a new generation, they need to understand how to deal with this change and what makes members of this generation tick. Below, 15 members of Forbes Real Estate Council talk about how they approach learning about generational change and demographics to remain successful over the years.

article

Real estate professionals need to rethink how they support this next wave of buyers who want to invest in real estate as an asset instead of a primary residence. 

16 Factors That Will Help You Determine The Right Property Price

expert panel

As a real estate investor, property valuation is one of the most important – and most challenging – skills to master. You need to determine the value of the property, how much it will sell for, and what kind of profit you can expect. While this can be difficult, making appropriate valuations will help you make better investment decisions and increase your overall profit margin. To help you with this task, we asked Forbes Real Estate Council members to share their insights. Below, they share 16 factors you can use to determine the right price for your property.

expert panel

Modern technology has drastically altered nearly every industry, and real estate is no exception. From virtual property tours to personalized client recommendations driven by AI and big data, a lot has changed about the way people research and purchase homes. While real estate will always be a "people" industry that relies on strong relationships, professionals in this industry who want to best serve their clients must be able to keep up with the latest technological trends -- even if they disrupt the way they're used to doing business. To that end, we asked 16 members of Forbes Real Estate Council how they recommend staying on top of real estate tech changes. Here's what they had to say. 

Company details

D. Alexander

Company bio

D. Alexander is on a mission to create a new asset class of secondary-rental homes for lifestyle living. D. Alexander and D. Alexander Capital, together, a vertically integrated real estate investment platform that owns and manages homes in destination-oriented locations, operated with a tech-enabled experience and "radical consistency" from home-to-home.

Industry

Hospitality

Company size

11 - 50

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