Sleep Mask Market

Sleep Mask Market Outlook (2023 to 2033)

The latest study published by Fact.MR reveals that the global sleep mask market stands at US$ 16.52 million in 2023. Worldwide demand for light-blocking masks is predicted to increase at a CAGR of 4.5% and reach a market value of US$ 25.7 million by the end of 2033.

More and more people are now prioritizing their sleep for mental and physical health, which is predicted to drive the sales of comfortable sleep masks. Rising awareness about the importance of quality sleep among individuals for overall well-being is forecasted to stimulate demand for sleep aids, including sleep masks. In addition, modern lifestyles characterized by higher levels of anxiety and stress are leading to sleep disturbances. Eye masks assist in creating a conducive environment for better sleep and relaxation.

Important Market Growth Drivers

• Sleeping masks are often used by people who work during odd hours and have disruptive schedules or those who frequently travel across different time zones. These masks help them get proper sleep in unfamiliar environments or during daylight.
• Rising use of computers, tablets, and smartphones before bedtime is directly linked to sleep disruptions. Therefore, sleep masks with some light-blocking features help in the mitigation of the effects of blue light, thus improving sleep quality.

Sleep problems are more prevalent among geriatric people. Many elderly people use sleep masks to manage issues related to difficulty falling asleep or insomnia. Further, the adoption of sleep masks in different skincare routines is becoming popular. There are a few sleep masks that are infused with certain skincare ingredients and offer added benefits to people’s skin.

Advancements in sleep mask designs, including contoured masks that do not press against the eyes, are prominent trends in the global market. Moreover, the development of smart sleep masks to track sleep patterns is also predicted to attract various consumers looking for improved functionality and comfort.

In recent years, importance has been given to relaxation, self-care, and overall well-being, which is predicted to propel the demand for sleep aids, including sleep masks, to improve sleep quality. Social media influencers and celebrity endorsements are promoting the benefits of the adoption of sleep masks, further raising product awareness and driving expansion opportunities.

Report Attributes	Details
Sleep Mask Market Size (2022A)	US$ 15.8 Million
Estimated Market Value (2023E)	US$ 16.52 Million
Forecasted Market Value (2033F)	US$ 25.7 Million
Global Market Growth Rate (2023 to 2033)	4.5% CAGR
North America Market Share (2033)	60%
Offline Sales Market Share (2022)	73%
Online Sales Growth Rate (2023 to 2033)	5% CAGR
Key Companies Profiled	Dream Essential, LLC LumosTech, Inc. LC Industries, Inc. HappyLuxe Alaska Bear Sleep Master Sonoma Lavender Co. Nidra EcoTools Earth Therapeutics

What are the Key Factors Driving Sleep Mask Market Growth?

“Growing Awareness about Importance of Restorative Sleep”

Increasing awareness about sleep health represents a noticeable scientific and cultural shift in individuals’ understanding of the critical role of quality sleep in maintaining overall well-being and health. Media, healthcare professionals, and individuals are emphasizing the importance of healthy and restorative sleep. This rising awareness is predicted to stem from the growing R&D activities linked poor sleep to multiple health issues, including obesity, weakened immune function, cardiovascular problems, diabetes, and mental health disorders.

Health organizations and government agencies from many countries are constantly making efforts to launch public health campaigns to increase awareness among the public about the importance of good sleep hygiene. These campaigns generally recommended the duration of sleep, the contribution of sleep in maintaining mental and physical health, and sleep quality.

Media, in recent years, has made a significant contribution in disseminating information related to the connection between overall health and sleep. Online content, articles, documentaries, and television programs address topics related to sleep and thus bring them to the forefront of people’s consciousness.

Growing awareness about sleep health is predicted to transform the way we prioritize and perceive sleep. The cultural shift, driven by public health campaigns and scientific research is projected to boost demand for products, including sleep masks. They are helpful for individuals to get better sleep thus enhancing overall well-being and health.

“Importance of Sleep Masks in Beauty and Skincare Trends”

Integration of blackout masks into beauty and skincare routines is attracting trends in the market of sleep masks. This trend is predicted to reflect a wider societal shift to prioritizing self-care and skincare. Contemporary trends of beauty and skincare are moving away from sole concentration on appearance and makeup. Instead, an increased emphasis is given to achieving radiant and healthy skin as a fundamental beauty component.

Sleep masks are generally seen as a holistic addition to individuals’ skincare routines as they promote restorative sleep, vital for skin health. There are a lot of people adopting night skincare rituals, including cleansing and moisturizing. Incorporation of sleep masks into this skincare routine is opted as a final step to seal the multiple skincare products thus enhancing their efficacy.

The endorsement of sleep blindfolds by influencers, beauty experts, and celebrities is predicted to contribute to their popularity in skincare routines. Social media and online platforms are seen as powerful tools for promoting them and sharing individual experiences.

Convergence of sleep masks with beauty and skincare trends is projected to reshape the image of the product from a functional sleep aid to an accessory with multifaceted beauty and wellness features. More and more consumers are recognizing the importance of sleeping masks for better sleep and to achieve more radiant skin.

What’s Hurting the Demand Growth for Sleep Masks?

“Shorts Service Life of Sleep Masks Hampering Expansion Opportunities for Manufacturers”

Sleep masks require repeated washing and frequent cleaning, which results in rapid degradation of the product. Comparatively less service life of sleep masks is anticipated to hamper growth opportunities in the market. Generally, less economic masks have longer lifespans compared to economic ones, but everyone can't afford them due to financial constraints.

How are New Companies Competing in This Tight Market?

“Focus on Production of Customized Sleep Masks”

Some prominent market players are offering personalized or customized sleep masks. Consumers can opt for their preferred designs, features, and materials that are predicted to appeal to consumers looking for tailored solutions for their sleep requirements. Start-ups can come up with similar options to grab the attention of consumers and thus generate revenue share.

Country-wise Insights

Among other regional markets, North America is predicted to become a leading force in revenue generation. The region is projected to hold 60% share of the global market revenue in 2033 owing to the rising cases of insomnia and sleep apnea. Moreover, the increasing prevalence of side effects caused by the consumption of pharmaceutical drugs in the treatment of different disorders can also contribute to sleep issues.

Why is the United States Projected to Become a Fertile Ground for Market Players?

“Growing Prevalence of Sleep Disorders Augmenting Demand for Blackout Masks”

Many Americans are encountering sleep-related issues, including insomnia, owing to multiple reasons like stress, anxiety, and others. Therefore, they are selecting extensive physical fitness programs, sleep masks, and medication to improve different symptoms related to sleeping habits. Moreover, the growing millennial population in the country is also predicted to contribute to the increased sales of eye masks.

Which Countries in Asia Pacific are Lucrative Markets for Sleep Mask Manufacturers?

“Proliferation of e-Commerce Sales of Sleep Masks in China and India”

Adoption of smartphones is increasing in India and China at a rapid pace. This is further projected to contribute to the growth of the e-commerce sales channels in the coming 10 years. Moreover, growing traction for online shopping is also forecasted to contribute to the extended reach of sleep masks among targeted consumers.

Category-wise Insights

Offline distribution channels accounted for 73% of the market in 2022, according to Fact.MR, a market research and competitive intelligence provider. This dominance is attributed to the growing number of hypermarkets and supermarkets offering multiple options to consumers to purchase desired products.

Why are Regular Sleep Masks More Popular among Consumers?

“Convenience and User-friendly Features of Regular Sleep Masks”

Based on product type, the global market is classified into wrap-around, contoured, regular, and others. Among these, regular sleep masks held 58% share of the global market revenue in 2022.

Regular sleep masks are capable of creating a dark environment along with providing a shield to eyes from different sources of light, such as laptops, natural lights, television, and lamps. In addition, they also provide sound sleep to respective consumers. The increasing popularity of sleep masks is attributed to their convenience while traveling.

What is the Contribution of Online Sales Platforms in Generating Revenue?

“Market Benefitting from Emphasis on Enhancing User Experience on e-Commerce Platforms”

Worldwide demand for comfortable sleep masks through online distribution channels is predicted to increase at a CAGR of 5% through 2033. Constant efforts targeted at the expansion of the e-commerce sector are predicted to boost sales of sleeping masks through online channels. Moreover, the growing use of smartphones across emerging countries, including India, is forecasted to contribute to the expansion of the e-commerce sector.

For instance :

• Earth Therapeutics, in 2019, launched its new website for the enhancement of consumers’ shopping experience.

Market Competition

Leading manufacturers of sleep masks rely on multiple expansion strategies, including innovation, ensuring a timely supply of quality products, and efficient management of supply chain systems. They are also investing in product development to enrich their product portfolio.

For instance :

• Dream Essentials LLC, in October 2019, introduced a new sleep mask with a large eye cavity area to ensure that the fabric of the mask does not touch eyelashes and eyes. This newly developed mask comes with a high-tech molded design and blocks unwanted light to enjoy better sleep.

Prominent players in the sleep mask market are Dream Essential, LLC, LumosTech, Inc., LC Industries, Inc., HappyLuxe, Alaska Bear, Sleep Master, Sonoma Lavender Co., Nidra, EcoTools, and Earth Therapeutics.

Segmentation of Sleep Mask Market Research

• By Product Type :

  • Regular
  • Contoured
  • Wrap Around

• By Consumer Group :

  • Men
  • Women

• By Distribution Channel :

  • Offline
  • Online

• By Region :

  • North America
  • Europe
  • East Asia
  • Latin America
  • Middle East & Africa
  • South Asia & Oceania