Best Branded Content
Blind Angels
–
Gilead HIV Franchise
Initiative USA
Build it Forward, Made Possible by Lowe’s
–
Lowe’s
Starcom USA
Dove Toxic Influence
–
Dove
Mindshare USA
In the Deep
–
Gilead HIV Franchise
Initiative USA
Into the Metaverse
–
AT&T FIber
Hearts & Science USA
Livin’ the Land
–
Can-Am Off-Road
Touché! Canada
Loki Charms
–
Lucky Charms
General Mills USA
Luminosity Academy LEGO® Technic First Class
–
LEGO® Technic
Initiative USA
Way, Way Out Live
–
T-Mobile
Initiative USA
Best Campaign for a Celebration, Observance or Awareness Day
Ancestry – A Dream Delivered: The Lost Letters of Hawkins Wilson
–
Ancestry
OMD USA
Heinz Tomato Blood
–
Heinz Ketchup
Starcom USA
OLAY x BAZAAR STEM STATUE
–
OLAY
Hearts & Science USA
Sun-Maid Raisin House
–
Sun-Maid
Havas Media USA
Best Campaign for Automotive
Electric Feel
–
BMW Canada
Media Experts Canada
Ford Electrifying the American Spirit
–
Ford F-150
Mindshare USA
Porsche: Engaging New Targets through the Power of Art & Storytelling
–
Porsche
PHD USA
Uncharted Playgrounds
–
BRP-X
Touché! Canada
Best Campaign for Fashion, Beauty and Retail
Dove_ToxicInfluence
–
Dove
PHD Canada
Lunar New Year 2022
–
Holt Renfrew
Havas Media Canada
Style meets sustainability at Levi’s® Fresh Farmers Market
–
Levi’s®
UM USA
Best Campaign for Financial, Utility & B2B Services
Fintropolis
–
Ally
MediaCom USA
FXG
–
Export Development Canada
Media Experts Canada
Rising Voices
–
Indeed
MediaCom USA
Best Campaign for FMCG
“Sir, This Wendy’s is a Morty’s”
–
Wendy’s
Spark Foundry USA
Cheez-It Aged by Audio
–
Cheez-It
Starcom USA
Fancy Like Applebee’s
–
Applebee’s
Initiative USA
First Ever Recyclable Snack Wrapper
–
Nature Valley
General Mills USA
Best Campaign for Pharma & Healthcare
AbilitiCBT Social Media Advertising
–
AbilitiCBT
Empathy Inc. Canada
Blind Angels
–
Gilead Sciences
Courageous Studios USA
Driving Omnichannel Business Results for Enfamil
–
Enfamil
Hearts & Science USA
Nurtec ODT ‘Military Salutes’ Kick-Off Program
–
Nurtec ODT
Klick Health USA
Best Campaign for Sport & Entertainment
Peacemaker
–
Peacemaker
Hearts & Science
The Boys Season 3: NSFW
–
Prime Video
Initiative
Tinuiti x NFL: ‘Bring Down the House’ Superbowl Brand Spot
–
The NFL
Tinuiti
Best Campaign for Technology & Telecommunication
Google Pixel 6_For All You Are
–
Google Pixel
PHD Canada
Into the Metaverse
–
AT&T FIber
Hearts & Science USA
Way, Way Out Live
–
T-Mobile
Initiative USA
Best Campaign for Travel & Tourism
Black Elevation Map
–
Black & Abroad
Initiative Media Canada Inc.
Carnival Funderstruck
–
Carnival Cruise Line
Initiative USA
First Winters
–
Destination Ontario
Initiative Media Canada Inc.
Wide Open Spaces
–
Travel Alberta
Initiative Media Canada Inc.
Best Campaign led by an Independent Agency
Blind Angels
–
Gilead Sciences
Courageous Studios USA
Inspiration4: How far can inspiration take you?
–
Inspiration4
Known USA
The Underdog & the Independent: How Speed Beat Spend
–
Gorillas App
Criterion Global | International Media Buying USA
Best Campaign Led by Cause
Blind Angels
–
Gilead Sciences
Courageous Studios USA
BMO GEAR UP For Good
–
BMO Financial Group
UM Canada
Build it Forward, Made Possible by Lowe’s
–
Lowe’s
Starcom USA
Dove Toxic Influence
–
Dove
Mindshare USA
Dove_ToxicInfluence
–
Dove
PHD Canada
First Ever Recyclable Snack Wrapper
–
Nature Valley
General Mills USA
Helping Build back communities, One Business at a time: Mazda Local Legends
–
Mazda Canada
Mindshare Canada
In the Deep
–
Gilead HIV Franchise
Initiative USA
Best Communications Strategy
Black Elevation Map
–
Black & Abroad
Initiative Media Canada Inc.
Carnival Funderstruck
–
USA Carnival Cruise Line
Initiative USA
Fancy Like Applebee’s
–
Applebee’s
Initiative USA
Let Your Sole Out
–
Gushers
Mindshare USA
Search Beats Global Supply Crisis
–
Sea-Doo
Touché! Canada
The Boys Season 3: NSFW
–
Prime Video
Initiative USA
Uncharted Playgrounds
–
BRP-X
Touché! Canada
Best Distribution and Amplification of Content
“Sir, This Wendy’s is a Morty’s”
–
Wendy’s
Spark Foundry USA
Dove_ToxicInfluence
–
Dove
PHD Canada
NIVEA Essentially Enriched Body Lotion Branded Mission/Hashtag Challenge (#NIVEAGotMeLike)
–
NIVEA
OMD USA
State Farm Gamerhood Challenge
–
State Farm
OMD USA
The “Cat” brings out the “Bat” on TikTok
–
The Batman
OMD Canada
Best Engagement Strategy
“Sir, This Wendy’s is a Morty’s”
–
Wendy’s
Spark Foundry USA
BMO NXT LVL – World’s First Bank on Twitch: Leveling Up Gamers & Their Finances
–
BMO Financial Group
UM Canada
Camping Rituals
–
Atmosphere
Touché! Canada
Coinbase Super Bowl: “Less Talk More Bitcoin”
–
Coinbase
Wavemaker USA
Dove Reverse Selfie
–
Dove
Mindshare USA
Legend of Healthysexual
–
Gilead HIV Prevention (PrEP)
Initiative USA
Luminosity Academy LEGO® Technic First Class
–
LEGO® Technic
Initiative USA
Oh Henry! Level Up – Turning Chocolate into Digital Currency
–
The Hershey Company
UM Canada
Uncharted Playgrounds
–
BRP-X
Touché! Canada
Best Integrated Campaign
“Sir, This Wendy’s is a Morty’s”
–
Wendy’s
Spark Foundry USA
Carnival Funderstruck
–
Carnival Cruise Line
Initiative USA
Fancy Like Applebee’s
–
Applebee’s
Initiative USA
GREAT Calling
–
GREAT Britain and Northern Ireland Campaign
OMD USA
Rising Voices
–
Indeed
MediaCom USA
The Boys Season 3: NSFW
–
Prime Video
Initiative USA
Best Launch or ReLaunch Campaign
AbilitiCBT Social Media Advertising
–
AbilitiCBT
Empathy Inc. Canada
Carnival Funderstruck
–
Carnival Cruise Line
Initiative USA
Ford Electrifying the American Spirit
–
Ford F-150
Mindshare USA
The Launch Campaign That Literally Saved 11.6 Years of New Yorkers’ Time: Gorillas
–
Gorillas App
Criterion Global | International Media Buying USA
Uncharted Playgrounds
–
BRP-X
Touché! Canada
Best Response campaign
Blind Angels
–
Gilead HIV Franchise
Initiative USA
Helping Build back communities, One Business at a time: Mazda Local Legends
–
Mazda Canada
Mindshare Canada
In the Deep
–
Gilead HIV Franchise
Initiative USA
Sun-Maid Raisin House
–
Sun-Maid
Havas Media USA
Vaseline – See My Skin
–
Vaseline
Mindshare USA
Best Use of Data Award
Black Elevation Map
–
Black & Abroad
Initiative Media Canada Inc.
Carnival Funderstruck
–
Carnival Cruise Line
Initiative USA
My McDonald’s Rewards Canadian Launch
–
McDonald’s Canada
OMD Canada
Best Use of Digital Platforms
Black Elevation Map
–
Black & Abroad
Initiative Media Canada Inc.
BMO NXT LVL – World’s First Bank on Twitch: Leveling Up Gamers & Their Finances
–
BMO Financial Group
UM Canada
BMO Rainbow Deposits
–
BMO Financial Group
UM Canada
Dove Reverse Selfie
–
Dove
Mindshare USA
Fintropolis
–
Ally
MediaCom USA
Oh Henry! Level Up – Turning Chocolate into Digital Currency
–
The Hershey Company
UM Canada
Search Beats Global Supply Crisis
–
Sea-Doo
Touché! Canada
Best Use of Event or Experiential
Degree Metathon
–
Degree
Mindshare USA
Nurtec ODT Takes the Runway
–
Nurtec ODT
Klick Health USA
OH Henry! Level Up Livestream Snacking Showdown
–
The Hershey Company
UM Canada
Sun-Maid Raisin House
–
Sun-Maid
Havas Media USA
Takis National Signing Day
–
Takis
Starcom USA
Best use of eSports & Gaming
BMO NXT LVL – World’s First Bank on Twitch: Leveling Up Gamers & Their Finances
–
BMO Financial Group
UM Canada
Degree Metathon
–
Degree
Mindshare USA
Fintropolis
–
Ally
MediaCom USA
Luminosity Academy LEGO® Technic First Class
–
LEGO® Technic
Initiative USA
Oh Henry! Level Up – Turning Chocolate into Digital Currency
–
The Hershey Company
UM Canada
The first 500
–
AT&T Fiber
Hearts & Science USA
Best Use of Real-time Marketing
Carnival Funderstruck
–
Carnival Cruise Line
Initiative USA
State Farm Gamerhood Challenge
–
State Farm
OMD USA
Tinuiti x NFL: ‘Bring Down the House’ Superbowl Brand Spot
–
The NFL
Tinuiti USA
Best Use of Talent
Fancy Like Applebee’s
–
Applebee’s
Initiative USA
Frito-Lay PGS Holiday: “Share More Joy”
–
Frito-Lay Portfolio
OMD USA
KAWPuffs
–
Reeses Puff
General Mills USA
STEM Queens
–
OLAY
Hearts & Science USA
Best Campaign led by Traditional Media
Google Pixel 6_For All You Are
–
Google Pixel
PHD Canada
Mystery Smell
–
ICI TÉLÉ
PHD Montreal
Rethinking Traditional To (Literally) Save New Yorkers 11.6 Years of Time
–
Gorillas App
Criterion Global | International Media Buying USA
STEM Queens
–
OLAY
Hearts & Science USA
The Staircase
–
The Staircase
Hearts & Science USA
Collaboration Award
LEGOCON 2022
–
LEGO®
LEGO Group + Infillion USA
Porsche: Engaging New Targets through the Power of Art & Storytelling
–
Porsche
PHD USA
Tylenol®: Curing Headaches With AI-powered Product Placement
–
Johnson & Johnson
UM Canada
Inclusive Campaign of the Year
Black Elevation Map
–
Black & Abroad
Initiative Media Canada Inc.
bubly Sparkling Water x RuPaul’s Drag Race Season 14 2022 Partnership
–
bubly Sparkling Water
bubly, a product of PepsiCo USA
Degree Metathon
–
Degree
Mindshare USA
Notes of Change
–
LEVI’S®
UM USA
Rising Voices
–
Indeed
MediaCom USA
The Love Connection
–
AT&T Mobility
Hearts & Science USA
Vaseline – See My Skin
–
Vaseline
Mindshare USA
The Creative Use of Media Award
BMO Rainbow Deposits
–
BMO Financial Group
UM Canada
Cheez-It Aged by Audio
–
Cheez-It
Starcom USA
Flamin’ Hot Snackable Screens
–
Frito-Lay | Flamin’ Hot
OMD USA
Sounds of Nature – How Mazda immersed Outdoor Enthusiasts into Nature with 3D Audio
–
Mazda Canada
Mindshare Canada
The ROI Award
Coinbase Super Bowl: “Less Talk More Bitcoin”
–
Coinbase
Wavemaker USA
Heinz Tomato Blood
–
Heinz Ketchup
Starcom USA