Growth Channel

As the new marketing campaigns of 2025 are picking up the pace, the Growth Channel team released the latest State of Programmatic Advertising 2025 report to support your media planning https://hubs.ly/Q034Kzh00 The benchmarks report shows the results of Growth Channel DSP campaigns with the top performers across the following categories: ✅ Advertising strategies ✅ Media publishers ✅ Creative sizes ✅ Ad exchanges ✅ Channel benchmarks ✅ Industry benchmarks Link to download the report available in the first comment 👇 . . . . #DSP #ProgrammaticDisplay #DisplayAds #ProgrammaticAds #ProgrammaticAdvertising #DSPreport #MediaBuying #MediaPlanning #MediaAgency #MarketingAgency #DigitalMarketing #Advertising #AdvertisingTrends

Whether you’re promoting a massive industry conference, a niche networking event, or a fast-paced product launch, optimizing your programmatic advertising approach ensures you reach the right audience at the right time. By tailoring strategies to different campaign goals, you can maximize engagement, improve ROI, and create a more impactful presence before, during, and after an event.

We're on air with the executive roundtable discussion - join us LIVE! https://hubs.la/Q038rrsZ0

We're hours away from our live fireside chat with partners at Magnite and Freewheel to talk about what media trends are shaping advertising in 2025 and how you can align your media strategy to succeed. Join us at noon CT today for the panel discussion 👇 https://hubs.la/Q038nN9f0 #media #advertising #programmaticads #programmaticadvertising #dsp #ssp #mediabuying #mediastrategy #mediatrends #advertisingtrends #marketing #marketingstrategy

Don't miss our exclusive roundtable discussion with Brian Wanless at Freewheel and Steve Bernstein at Magnite tomorrow at noon to talk about the future of advertising https://hubs.la/Q038jmtl0 Join us for a live Q&A session with expert guidance - save your spot! #advertising #adstrategies #marketing #marketingstrategy #programmaticads #programmaticadvertising #pmp #mediabuying #mediastrategy #marketingagency #mediaagency

Join us for an exclusive panel discussion with the leaders at Magnite, Freewheel, and Growth Channel next Wednesday noon to discuss the trends shaping the future of programmatic advertising. Don't miss this opportunity - Register today 👇 https://hubs.la/Q037nYlF0

Sending lots of LOVE to all our followers today 💚❤️💛💙 And for some creative inspiration, check this Valentine's Day 2025 round-up by Alessandra Scotto di Santolo on how brands are treating romance https://hubs.la/Q036NSgz0

In the world of digital marketing, measuring the effectiveness of your programmatic ad campaigns is crucial. But are you fully capturing the impact of your ads? Here’s what you need to know about programmatic ads attribution and why post-view and post-click metrics matter. 🖱️ Post-Click Attribution: Tracks conversions from users who clicked on your ad and then took action (purchase, sign-up, etc.). 👀 Post-View Attribution: Measures conversions from users who saw your ad but didn't click on it. It acknowledges the influence of impressions on decision-making, even if no immediate action was taken. Why Both Matter: 💡 Google Analytics and other platforms focus on post-click, but ads managers (like Google Ads or Facebook Ads) provide insights into post-view impact. 💡 Post-view attribution helps capture conversions that occurred later, giving you a more complete picture of your campaign’s performance. How to Get More Accurate Conversion Reports: 1. Use a multi-touch attribution model (not just last-click) for a fuller view of the customer journey. 2. Integrate cross-platform data for holistic insights. 3. Leverage tracking pixels to measure both clicks & views. 4. Optimize campaigns based on both post-click and post-view data for better results. The key takeaway? Don’t overlook the impact of views – sometimes the journey to conversion is longer than you think! ⬇️ Learn more in our latest publication: https://hubs.la/Q036dwxQ0 #DigitalMarketing #ProgrammaticAds #DigitalAds #PPC #PerformanceMarketing #PerformanceCampaigns #Advertising

Brands mostly steered clear of making statements or getting political in their ads last night. And who can blame them? The result? A pretty bland ad Bowl. We’re relatively sure that no one ever tries to make a forgettable Super Bowl ad. It just turns out that way. That said, Brittany Kiefer and Terry Stanley still managed to pick out the winners, naming Nike, Uber, Dunkin', and more as some of the best Big Game commercials. https://hubs.la/Q03646VQ0

Explore our DSP Training and Programmatic Advertising sessions 📅 From getting started with geofencing campaigns, to creating personas with AI, and mastering custom audiences, these training sessions will help you get the most of the Growth Channel AI platform. Join our AdTech webinars 👇 https://hubs.la/Q034MWZd0