About
As CEO of ProofAnalytics.ai, I lead the team with the only AI-native, MASB certified…
Articles by Mark
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What do you do if your organization's goals and values are not aligned with the use of new technology?
Ethics are super important, but they also can be in the eye of the beholder, particularly when it involves decisions like what technology to use. Objectivity and the willingness to hear and consider other people’s views is crucial to being heard yourself. Ask questions like: Who benefits from this decision? Who is likely to be hurt by this decision? Are there outside experts in ethics that share your concerns? What did these experts say about this technology? Are there ways to benefit from the technology while mitigating its ethical problems?
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What do you do if your organization's goals and values are not aligned with the use of new technology?
The reality is that a good decision here has to be about more than your feelings about technology. For you to have a successful discussion and perhaps persuade the company re your views, you need to assemble facts. Why did the company adopt this tech? What is the company wanting to accomplish? Is there another, different way forward? What are the short-, medium-, and long-term consequences of this decision? Are others concerned as you are?
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What do you do if your organization's goals and values are not aligned with the use of new technology?
It’s all about Fit. Personally, professionally, as a buyer or a seller, a leader or a follower, an employer or an employee, you or your partner, whatever. When there’s no fit, or a bad fit, we are compelled to assess next steps. If you feel that you’ve lost your fit with your employer based on their use of technology or any other issue, there are two main things to know: 1. It’s unlikely that you, by yourself, are going to convince them to change, but it’s possible. Be prepared to be surprised. Be prepared to be disappointed. 2. Be thankful. Many people can’t leave and go somewhere else. The odds are that if you’re on LinkedIn, you can. If you can leave, do it planfully and appropriately, but do not stay. Don’t hurry either.
Activity
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If you are at #gainsightpulse you don’t want to miss Jay Nathan and his Workshop: Cover Your SaaS. Many in the SaaS industry could improve their…
If you are at #gainsightpulse you don’t want to miss Jay Nathan and his Workshop: Cover Your SaaS. Many in the SaaS industry could improve their…
Liked by Mark Stouse
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This detailed chart from PyMC highlights the various factors that influence company revenue, with my annotations in red focusing on what most…
This detailed chart from PyMC highlights the various factors that influence company revenue, with my annotations in red focusing on what most…
Liked by Mark Stouse
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There’s evidently some research being done at MIT that may prove interesting for marketers and offer a potential refinement of our understanding of…
There’s evidently some research being done at MIT that may prove interesting for marketers and offer a potential refinement of our understanding of…
Shared by Mark Stouse
Experience
Education
Publications
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Content Marketing -- Interview with Mark Stouse
CMO Council
Interview with Dave Murray of the CMO Council for launch of their Content ROI Center.
Other authors -
CMO.com Interview with Mark Stouse
Adobe / CMO.com
Anoop wrote the interview based on a conversation several months earlier.
Other authorsSee publication -
BMC hires WCG for Global Comms
The Holmes Report
Written by Aarti Shah, with quotes from Tim Marklein and myself.
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Revenue is the value that computes with business leaders
PRWeek
Op-ed published in PRWeek
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Davos Discovers Renewed Relevance
PRWeek
Byline op-ed article filed from the World Economic Forum in Davos, Switzerland
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PR Pros Must Act as Businesspeople
PRWeek
Bylined op-ed in world's leading publication for communications and PR professionals
Patents
Honors & Awards
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GTM 50
HYPCCCYCL
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PRWeek Dashboard 25 2023
PRWeek
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Top Ten Most Influential Analytics Leaders
Analytics Insight Journal
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PRWeek Dashboard 25 2020
PRWeek
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Provoke Innovator 25
Provoke Media
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Diamond SABRE Award for Analytics 2014
Provoke Media
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Innovator of the Year in Marketing
Provoke Media
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Provoke Innovator 25 2013
Provoke Media
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Marketing Leadership — Best in Innovation
Honeywell
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BMC Software Innovation Award
BMC Software
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2009 Golden SABRE Award (Technology) for "Driving Sales in a Downturn"
The Holmes Report
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