Conference Sessions

By Time

Tuesday, March 26

  • Russ Peal - Veterans Health Administration

    The Veterans Health Administration is the nation's most extensive integrated healthcare system, with over 350,000 employees, hiring approximately 2,500 physicians annually. Today, its award-winning national physician recruitment operation boasts 21 senior search consultants, multiple specialized departments, and 100 new physician/provider recruiters in 2023 – and it's a 100% remote operation. Learn how this virtual operation grew from seven to over 100 and the keys to creating a culture of high performance, productivity, and engagement.

  • Andrea Leland & Juliann Hamblin - Dartmouth Health

    Join us for a case study on how Dartmouth Health built an in-house executive search function in partnership with the Office of DEIB to recruit and fill several Department Chair and Chief Officer vacancies in the system. We will share key findings and review the process used to create an executive recruitment playbook highlighting the search committee role, DEIB training on unconscious bias, guidelines for building a diversified candidate slate, a comprehensive bio-review and interview process, and the evaluation process for final recommendations. See how Dartmouth Health has replaced the costly usage of external firms due to the success, strength, and implementation of the internal executive recruitment function created.

  • Aaron Morgenstein - FlexMedStaff, LLC

    This session is led by an orthopaedic surgeon who discusses ways to revamp your physician recruitment strategies by contracting directly with physicians for PRN, part-time, and non-traditional arrangements. Explore compelling reasons for healthcare facilities to hire and contract with physicians directly, bypassing staffing agencies. We discuss why physicians are shifting from traditional medicine and explore strategies to attract and retain them. This session will encourage you to rethink your staffing methods to align with post-Covid physician preferences. Don't miss this opportunity to reshape your recruitment strategies.

  • Mandi Gingras - 3RNET - National Rural Recruitment and Retention Network

    Recruiters for rural and safety net facilities usually wear multiple hats. They are responsible for all phases of the recruitment and retention process for not only physicians and advanced practitioners but often for all healthcare professionals and support staff within their organization. Building a dynamic sourcing plan is an essential first step in finding and recruiting quality candidates for these rural and urban-underserved safety net facilities. Today's environment demands that we fine-tune and adapt trusted avenues and new sourcing strategies to compete in this space to find in-demand and short-supply candidates. We will cover tried and true sourcing strategies, identifying new sourcing channels, utilizing free and low-cost budget-saving tactics, building and implementing a successful sourcing plan, as well as valuable tips and tactics to track your efforts and strengthen your candidate pool of physicians and other health professionals.

  • Austin Chatlin - CHG Healthcare

    CHG Healthcare will present the “State of Physician Workforce.” This presentation showcases key insights and trends within healthcare staffing industry, both from the large hospital system and candidate perspective. This vast data set has been compiled from several quantitative and qualitative studies, as well as association data from the Advisory Board, AAPPR, and Academy IQ. It will also include real-time results from a survey conducted in the summer of 2023. CHG Healthcare will bring these insights to life in a meaningful manner and help connect the dots on how this data can drive decisions within your organization.

  • Tamiko Stanley - Elite Executive Strategies

    AI offers recruitment professionals enormous opportunities, but what about the pitfalls and drawbacks? Join this engaging session to learn about the untapped potential of artificial intelligence in provider recruitment and how it threatens progress in diversity equity and inclusion. Through this presentation you'll learn how to overcome the challenges this new technology poses and how to harness its potential

Breakouts | 10:45 – 11:30 am

  • Jennifer Scherer & Becky Trujillo - Medical College of Wisconsin

    In the ever-evolving landscape of healthcare, physician recruitment has become a critical challenge for the health care industry. The process of identifying, attracting, and retaining skilled physicians is not only resource-intensive but can also lead to burnout among those responsible for recruitment. This presentation is aimed at addressing physician recruitment burnout, highlighting its causes, consequences, and proposing effective strategies to mitigate it.

  • Patricia Lowicki & Pamela Lasser - Hartford HealthCare

    With the increasing physician shortage and inpatient provider shortages in the post-COVID climate, the need for an effective internal retention strategy is more significant than ever. Hartford HealthCare has developed a Provider Retention Program that uses a tool to identify high-value/high-flight risk physicians and APPs and deploy a set of interventions to reduce turnover. Leveraging the partnership between recruiters and leadership, HHC reduced turnover and supports the goal of increasing patient access. Join us to learn how to identify the critical elements of a successful provider retention program and access valuable tools to support a program at your organization.

  • Katie Rask & Lisa Scardina - Provider Solutions & Development

    With an ever-growing number of job boards, websites, social media channels, and new entrants to the healthcare market competing for mind share, it can be challenging to know where a recruiter – and their recruitment marketing team – should put their time and money. Our research shows only 6% of current physicians are actively looking for new opportunities – and they are not just looking at job boards. PS&D's journey to build a brand and connect with physicians in new ways can help YOU design an effective marketing plan that nurtures the physician/APP journey as they navigate their career, not just the job.

  • Tony Stajduhar, Tara Osseck, Neal Waters & Helen Falkner - Jackson Physician Search

    How do teams win at the draft? Successful drafts contribute to competitive teams, just as the right recruitment strategy leads to stronger healthcare organizations. While recruiters are signing physicians earlier in their training, many are bound to leave their jobs in 3-5 years. We'll delve into a survey that uncovered what physicians prioritized in their first job search, empowering recruiters to address evolving preferences in their recruitment and retention strategies effectively.

  • Carey Goryl - AAPPR
    Courtney Kammer - Rush University Medical Center
    Anna Frazier - JAMA Network; American Medical Association
    Aisha DeBerry - UVA Health
    Mariela-Alvarez Sosa - Memorial Healthcare System

    Join us for an inspiring discussion on women's journey to senior leadership roles! Our panel of accomplished women will reveal the secrets to their success and the obstacles they've overcome. Using the book "How Women Rise" as a guide, we'll delve into the behaviors that propel women forward and those that hinder progress. Get ready for an empowering conversation that promises valuable insights for all aspiring leaders!

  • Leadership can take many forms, whether you are leading a team or leading a project, there are certain skills that are needed to be successful. Join fellow AAPPR members for an in-depth discussion on leadership skills, challenges, and best practices.

Breakouts | 1:30 – 2:15 pm

  • Matt Clancy - The New England Journal of Medicine / NEJM CareerCenter

    As the supply and demand delta of Primary Care Providers continues to expand, recruiters must understand this cohort and build strategies aligned with their preferences. In this presentation, NEJM CareerCenter will review their exclusive findings that reveal candidates' preferences for care delivery and compensation models, their expectations for incentives, drivers for retention, striking a balance between patient care and physician wellbeing, their thoughts on retirement, and more.

  • Trevor Strauss - HWL
    Christy Bray Ricks - Provider Talent Ardent Health Services
    Patti Lowicki - Provider Recruitment & Integration Hartford HealthCare
    Steven Jacobs - Physician & App Recruitment Jefferson Health
    Jarin Dana - Fusion HealthCare Staffing

    Today, our healthcare delivery models and candidate work-life balance demands are evolving at quite possibly the most rapid pace in history. With the shifts from Volume to Value, Hospital-Based to Outpatient, In-Person to Telehealth, Acute to Retail, Full time to Gig, etc., there is now a need for all those involved in staffing and recruiting to revisit how they establish and achieve their goals.

  • Mariam (Mo) Abdullah - Culture Energized LLC

    Embark on a transformative journey with "Ally is a Verb", an interactive training session dedicated to exploring the true essence of allyship in the realm of Diversity, Equity, Inclusion, and Belonging (DEI&B). This session goes beyond traditional concepts, focusing on how allyship can be actively practiced and embodied as a verb, leading to positive and inclusive actions.

    A highlight of this training is the introduction of an innovative tool called "Above-the-Line and Below-the-Line". This tool is pivotal in helping participants take active steps to challenge their perspectives and invite others to join in this journey. It serves as a practical method to not only recognize but also to engage with allyship in a meaningful way.

    Through engaging activities, participants will uncover the nuances of how our allyship is interconnected with the allyship of others, creating a ripple effect of positive change. This session is designed to move beyond passive understanding to active participation, empowering attendees to take concrete steps towards being effective allies in their personal and professional lives.

    Join us in this session to transform your understanding of allyship into a tangible practice, fostering a more inclusive and supportive environment for everyone.

  • Valerie Myers - Humana PCO

    Join us to learn how to step up your recruitment strategy with AI. This presentation will focus on the benefits of integrating AI technology into healthcare recruitment. We will explore how AI can improve candidate sourcing, expand the pool of qualified physicians and providers, and optimize recruitment efforts. Additionally, we will discuss how AI can enhance communication strategies and build strong relationships with potential candidates. Lastly, we will identify the advantages of leveraging AI-powered data analysis and predictive analytics to inform recruitment decisions, leading to more informed, efficient, and successful hiring outcomes.

  • Recruitment professionals are skilled at finding the best providers for their communities. Two keys to success are an initial screening call and the subsequent interview with the hiring team. When it comes to planning and coaching stakeholders for these conversations, is your team prepared? From the best questions to ask, what questions to avoid and, how to incorporate behavioral interviewing and feedback forms, join fellow AAPPR members to discuss how to develop the most effective screening and interview questions and tips for coaching your interview team.

  • Krista Hatcher & Matthew Webster - Fredrikson & Byron

    Recruiters are on the front line when it comes to the contract negotiation stage, but many can feel intimidated by the prospect of negotiating with candidates. Join our presenters in an interactive session on successful negotiation skills and best practices you can employ during recruitment. We'll also discuss legal pitfalls to be aware of during the negotiation process and identify negotiation methods to overcome difficult situations.

Breakouts | 3:00 – 3:45 pm

Wednesday, March 27

  • Collin McKahin - Marvin Behavioral Health

    Whether you just started recruiting or have been working as a recruiter for a few years, this discussion is designed to increase your skillset beyond the mechanics of recruiting. Learn about what Sr. Leadership, Physicians, and Departments value and appreciate from their recruitment team members and how to enhance your worth to the organization and your future career growth.

  • Jacob Simon - The Medicus Firm

    Understanding what today's provider is looking for in their next opportunity can help you attract ideal candidates. In this engaging session, we'll unpack our 2023 Provider Practice and Relocation Preference Surveys and share relevant data to create a well-rounded, persuasive, and effective physician recruitment strategy that adjusts messaging and approach to meet the needs of the latest provider preferences.

  • Aimee Greeter - SullivanCotter
    Shikha Parakh - Sentara Health

    Healthcare organizations depend on accurate data to make solid business decisions. Comprehensive provider supply and demand data is no exception; this vital data is used to make determinations on the number and type of providers practicing within a specific geography, where to prioritize recruitment efforts, make accurate succession planning decisions, and identify where new and existing providers in the market should practice to improve patient access. Thus, getting to this accurate data and learning how to use it optimally is vital for hospitals and health systems looking to grow, manage costs, and better meet clinical needs. Sentara Health is an integrated, not-for-profit healthcare delivery system and one of the largest health systems in the U.S. Mid-Atlantic and Southeast, and among the top 20 largest not-for-profit integrated health systems in the country. To support their 12 urban and rural hospitals in Virginia and Northeastern North Carolina, Sentara utilizes a programmatic approach to workforce planning. This session will share their process for how to collect and use accurate, real-time data to drive their provider recruitment plans across their markets and overall strategic workforce planning and the outcomes of such an approach.

  • Amy Haller & Kori Morgan - UPMC

    Transition to Practice (TTP) is the period of time when NPs and PAs develop the skills, competencies, and practical knowledge necessary to transition into practice optimally. At UPMC, we have developed TTP programs to help facilitate the application of what providers learned in school to real-world clinical practice. Our high-quality and innovative TTP models provide clinical and operational benefits.  Our TTPs reduce costs, improve recruitment, and improve retention. Join us to learn innovative new TTP models you can implement at your organization.

  • Deb Gugel - University of Wisconsin Scholl of Medicine and Public Health

    Traditional recruitment methods are no longer enough to attract prospects. To be successful, "how" we advertise is as important as "where" we advertise. Recruitment marketing can engage job seekers (especially passive candidates) with the right message in the right place at the right time. In this session, we'll explain strategies you can use to develop effective messages, locate your best prospects, and put your message where your prospects can be found...at little or no cost.

  • Steven Jacobs - Jefferson Health

    Like any good construction worker, tools and a plan go a long way. As physician recruiters we also rely on tools and plans to successfully complete our searches. Join this live presentation, with audience participation, as we demonstrate the anatomy of a search.

Breakouts | 9:30 – 10:15 am

  • Sheena Frydrych - Medical College of Wisconsin

    When Sheena Frydrych started her role at UW-Madison six years ago, she did not have a team to work with for her first three years, which was a bit of a shock! In her prior role at ThedaCare she was on a recruitment team of four people, and she needed to shift her work style to fly solo. This presentation will demonstrate how she organized herself and made internal and external connections to be successful. Following this session, attendees will walk away with a plan to manage their work in a solo environment and confidence in managing their goals.

  • Jennifer Moody - ECG Management Consultants

    A robust provider need assessment is a powerful tool for addressing health equity and disparities in social drivers of health (SDoH). This interactive session examines the opportunities within the assessment process to target patient populations and submarkets for proactive change through the recruitment and deployment of providers. Walk away feeling empowered to take an active role to drive change in your communities and reduce inequities in healthcare services.

  • Summer L Rascoll-Jones & Beth Miller - Jordan Valley Community Health Center

    Learn how Jordan Valley CHC built a provider relations program with little guidance and BIG expectations. If you are new to recruitment, this is the session for you. If you have been in the biz for years but are tasked with taking on more and aren't sure how to build the capacity, this session is also for you! We made lemonade, strawberry lemonade, and limeade from one lemon--and you can too!

  • Tarese Dubiel - Marshfield Clinic Health System

    This presentation will share a long term case study of how a centralized locum tenens recruitment team and process provides for consistencies, cost savings and efficiencies within an organization. A centralized process also provides an opportunity for key metrics and analytics that can be used to improve performance. The foundation of a centralized locum process will also benefit growing organizations which is vitally important in today's healthcare landscape.

  • Alicia Terrell - CHG Healthcare

    You may not be used to drawing attention to your contributions as a physician recruiter. But there are compelling reasons to highlight the ways you bring value to your healthcare organization and demonstrate your value as a physician recruiter. When leaders understand the way your work impacts the organization — both financially and operationally — they’ll be more likely to give you the resources you need to be successful.

  • Recruiting in a rural community poses unique challenges, from sourcing the right provider to showcasing the practice and community. Join fellow AAPPR members for a collaborative discussion in an open forum to share ideas, experiences, and questions.

Breakouts | 3:00 – 3:45 pm

  • Christy Bray Ricks - Ardent Health Services
    Keith Newport - LocumTenens.com

    Join us as we explore the power of social media for organizational and personal branding. Learn how to effectively leverage social media and create messaging that resonates with your audience. This session will show you how to optimize your social media strategy and track performance utilizing analytics, A/B testing, and more.

  • KC Fleming - Great River Health

    Join us as we undertake a journey through the art of persuasion and how telling your story can entertain... and engage... recruits. We'll discuss time-tested persuasion tactics that you can use the minute you walk out of the room, in life, and at work. This session will teach you how to define your story, refine how you'll tell it, and relate your story and journey to recruits.

  • Facilitator: Carey Goryl - AAPPR
    Allan Cacanindin - SSM Health – System Office
    Marjorie Alexander-Vermeulen - ChenMed
    Emerson Moses - Optum

    The future physician workforce places a premium on flexible hours, work-life balance, and integrated technologies that enhance their day-to-day efficiency and quality of care. It will be essential for physician and provider recruiters to collaborate with the C-suite to meet clinical candidates' needs while ensuring excellence in patient care. In this panel, recruiting experts will delve into the critical connection between technology and the evolution of the physician landscape. Panelists will share tactical strategies that encompass methods such as monitoring processes, insightful stay interviews, and the integration of new technologies to not only reduce physician burnout but also support retention efforts.

  • Elyse Chadderdon - Evangelical Community Hospital

    Learn how e-mail marketing systems can do the work for you by adding e-mail signatures, digital signups, and more. Organize up front to simplify later! In this fun session we'll explore how to leverage e-mail marketing systems (like Constant Contact, Mail Chimp) for gathering passive and active leads -- with a fun 90's twist.

  • Susan Stanton & Kelley Hekowczyk - UCHealth

    Recognizing that UCHealth Medical Group, a large multi-disciplinary organization, lacked a uniform approach to orientation started a journey that improved orientation and onboarding and launched us toward creating programs and processes to support new Advanced Practice Providers. For over three years, we have assessed, refined, and expanded this process. Join us as we share our strategies and insights on creating or improving your APP retention program.

  • More info coming soon!

Breakouts | 10:45 – 11:30 am