Every Can Counts

To keep global warming below 2°C and avoid its most harmful effects, we must slash greenhouse gas emissions by nearly half by 2030. According to the UN, halting and reversing the degradation of lands and oceans can prevent the loss of 1 million endangered species. The International Recycling Tour 2024 kicks off on June 5 with a mission to spread awareness about the recyclability of drink cans and calls everyone to become #GenerationRestoration, as recycling just 1 tonne of aluminium can save 9 tonnes of CO2 emissions and preserve 4 tonnes of bauxite, the essential raw material for aluminium production ♻️ Learn more: https://bit.ly/44XPyiK #IRT #IRT2024 #WorldEnvironmentDay #EveryCanCounts #PixelCan #KeeptheCycleGoing #MetalRecycleForever #Circularity #Sustainability #RealRecycling

From the bustling city of Dubai to the popular beaches of Rio de Janeiro and the urban parks in Dublin, the #InternationalRecyclingTour2024 is set once again to encourage positive change in attitudes and behaviours towards drink can recycling across 16 cities around the world on #WorldEnvironmentDay ♻️ By demonstrating the power of collective action, the dynamic awareness campaign aims to highlight the importance of drink can recycling in saving valuable resources and tackling climate change. Want to get involved? Find a location near you and join us 👉 https://bit.ly/44XPyiK #IRT #IRT2024 #EveryCanCounts #GenerationRestoration #PixelCan #KeeptheCycleGoing #MetalRecycleForever #Circularity #Sustainability #RealRecycling

We are excited to announce the fourth edition of the International Recycling Tour, Every Can Counts' global awareness campaign in celebration of #WorldEnvironmentDay, spanning 16 cities in Europe, Brazil, and the U.A.E! Kicking off on June 5th, the tour highlights the infinite recyclability of drink cans and aligns with this year’s World Environment Day theme, inviting everyone to become #GenerationRestoration 🌱🐾 Stunning #PixelCan installations featuring endangered animals will be on display while more than 110 recycling ambassadors don their signature backpacks in city centers, urban parks, popular beaches, and festivals, encouraging individuals to recycle their empty cans wherever they are! Find out more about the activities in your country and join us in working towards our vision of 100% global drink can recycling 🌍♻️ https://bit.ly/44XPyiK #IRT #IRT2024 #EveryCanCounts #KeeptheCycleGoing #MetalRecycleForever #Circularity #Sustainability #RealRecycling

Meet our recycling ambassadors geared up to make a real impact on natural resource conservation 🏆 Our initiative, Cada Lata Cuenta, joins forces with Real Betis Balompié, a top-tier team in the Spanish soccer league, for the Forever Green Match! Together, they're actively helping in the fight against water scarcity, scoring big wins in recycling, starting with aluminium cans ♻️ Continue reading: https://bit.ly/4brK5D3 #KeeptheCycleGoing #Sustainability #EveryCanCounts

Aluminium beverage can recycling in Europe reached 76.1%, saving 4,7 million tonnes of CO₂eq —equivalent to the annual amount of GHG produced by a European city of more than half a million inhabitants like Antwerp or Poznan. Imagine the environmental impact if we achieve 100% ♻️ *Source: Metal Packaging Europe (MPE) and EUROPEAN ALUMINIUM (2021) #EveryCanCounts #MetalRecyclesForever #Sustainability

No matter the color, shape or size, the fact remains the same #MetalRecyclesForever ♾️ Let’s #KeeptheCycleGoing wherever and whenever possible ♻️

We’re not interested in making things slightly better – we want real impact. Our vision? Achieving a 100% recycling rate. That’s why, since 2009, we’ve been working with people, brands, and organizations to help them recycle their drink cans when on the go or away from home ♻️ Embark with us on a journey that never ends: https://everycancounts.eu/   #KeeptheCycleGoing #Sustainability #MetalRecyclesForever

Our Italian initiative, Ogni Lattina Vale, lit up the Naples COMICON with the #EveryCanCounts Rainbow to welcome 175,000 visitors to one of Europe's largest cartoon and comics festivals, which took place from April 25 to 28. Equipped with their backpacks, our recycling ambassadors separately collected the empty drink cans on the spot, contributing to the collective effort to recycle 100% of the aluminium cans consumed at the 4-day festival ♻️ #KeeptheCycleGoing #Sustainability #MetalRecyclesForever

The Every Can Counts Rainbow makes its Leeds debut to celebrate this year's #EarthDay! Created to raise awareness about the importance of recycling, the four-metre-high installation brightens up the city centre today, reminding people about the benefits of recycling their drink cans and empowering them to make sustainable choices ♻️ Continue reading: https://bit.ly/3WbAKuA #EarthDay2024 #EveryCanCounts #Sustainability #MetalRecyclesForever