We make brands irresistible through data, insights, and strategy.
I-Factory is a full-service market research and analytics platform specializing in custom data solutions that inform key business strategies.
I-Factor: Our Proprietary Data Platform
We know that brand love isn’t enough anymore. Today’s consumer relationships are more complicated than ever. But we have a tool to help you navigate them. I-Factor is our proprietary measure of brand irresistibility, comprising of key measures like brand knowledge, brand emotions, brand buzzworthiness, and brand badge-value.
What Can I-Factor Do?
Brand Tracking
Target Segmentation
Category Analysis
Positioning/Concept Testing
Data Aggregation/Analytics
Predictive Analytics
Messaging/Claims Testing
Product/Innovation Testing
Other Data Products and Services
Today’s businesses can’t be run without a guiding data strategy. Data helps propel your business forward and helps you increase revenue. We have the capabilities to fully customize research and analytics services to address your unique needs and business challenges.