IoT Application Enablement Market Overview (2023 to 2033)
The IoT application enablement market revenue totaled US$ 2.8 billion in 2022. The IoT application enablement market is expected to reach US$ 40.5 billion by 2033, with demand growing at a CAGR of 27.5% over the forecast period.
The IoT application enablement market accounted for around 10.0% of the global IoT platform market. An application enablement platform (AEP) is a simple enterprise IoT platform that allows organizations to scale multiple devices with minimal code.
An IoT application enablement platform used in IoT applications in smart cities includes utilities (smart waste, lighting), connected traffic (smart parking, traffic management), environmental monitoring (air pollution), and public safety (video surveillance).
The growing adoption of IoT devices across various industries including manufacturing, energy, utilities, and healthcare is expected to drive the demand for IoT application enablement solutions.
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2018 to 2022 IoT Application Enablement Demand Outlook Compared to 2023 to 2033 Forecast
Sales in the IoT application enablement market are estimated to rise at a 27.5% CAGR between 2023 and 2033, in comparison with the 23.7% CAGR registered between 2018 to 2022. This attributes to the growing adoption of IoT applications among large as well as small and mid-sized enterprises (SMEs) across the globe.
Application Enablement Platform (AEP) or IoT application enablement platform is a form of platform-as-a-service that help businesses to develop their businesses with IoT and can help to provide a clear vision to an IoT solution.
By enterprise size, demand in the SME segment is expected to grow at the highest CAGR of 29.0% during the forecast period. By solution, sales in the IoT application enablement platform segment are expected to grow at a CAGR of 27.7% over the forecast period.
How is the Growing Adoption of IoT Platforms across Organizations Fueling Growth?
IoT platforms help to streamline the functioning of IoT solutions and build IoT projects cheaper, faster, and better. The essential capabilities/features include network and connectivity management, data acquisition, device management, application enablement, processing visualization, and analysis, integration, and storage.
IoT platforms have become the backbone of professional IoT deployments, with more IoT devices, data, assets-related technologies, connectivity/network solutions, and infrastructural and architectural evolutions. Many businesses are adopting IoT platforms, and as a result of which, the demand for the IoT application enablement platform is increasing.
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Is Increasing Establishment of Smart Homes and Smart Cities Likely to Influence Demand?
Smart city networks use IoT technology in a variety of ways. One of the key challenges is traffic monitoring. The ability to monitor traffic using sensors located around the city allows improved control of intersections and traffic optimization. Monitoring water levels can also assist in detecting and informing communities about possible and active floods.
In smart cities and smart homes, IoT devices are used to detect and monitor weather conditions, conduct surveillance, and host public Wi-Fi. Thus, the rising adoption of IoT devices in smart homes and smart cities are poised to continue fueling sales in the market.
Country-wise Insights
How is the United States IoT Application Enablement Market Faring?
Rising Adoption of IoT Application Enablement Services in the United Statesis expected to Boost Sales
Sales in the United States market are projected to increase at a CAGR of 20% over the forecast period, reaching a valuation of US$ 900 million in 2023.
The United States is one of the most developed countries considering infrastructure for advanced technologies. The presence of key application enablement platform providers including Amazon Web Services, IBM, Microsoft, and Oracle is assumed to drive product innovation in the market.
The presence of such prominent IoT application enablement solutions providers is ultimately projected to fuel the demand for IoT application enablement platforms.
What is driving the United Kingdom IoT Application Enablement Market?
Increasing Preference for IoT Application Enablement Solutions in the United Kingdom is anticipated toFuel Growth
Demand in the United Kingdom market is anticipated to grow at a 34% CAGR over the forecast period, creating an absolute dollar opportunity of US$ 2.5 billion during the assessment period. The rising adoption of connective technologies such as artificial intelligence (AI) and machine learning (ML) is expected to fuel sales in the market.
For instance, the United Kingdom government launched a national program named IoT United Kingdom. Under this program, the United Kingdom Government has planned to invest 40 million pounds for the procurement and deployment of the Internet of Things (IoT). Thus, government initiatives and increasing adoption of innovative IoT technologies are projected to augment the growth in the market.
Why is Demand for IoT Application Enablement Platform Increasing in India?
Rapid Emergence of Startups in India is expected toSpur Demand for IoT Application Enablement Solution
India is set to emerge as a lucrative pocket in the South Asia market, with demand growing at a 32% CAGR over the assessment period. Rising government initiatives to encourage the adoption of advanced technologies such as big data, AI, the Internet of Things (IoT), and others are poised to augment sales in the market.
Initiatives such as Make in India, Digital India, IoT Centre of Excellence by NAAACOM, and many more are fueling growth in the IoT ecosystem in India, along with 5G technology development. Based on the aforementioned factors, sales in India are expected to increase at a considerable pace over the assessment period.
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Category-wise Insights
Which IoT Application Enablement Platform is More Preferred?
Sales of IoT Application Enablement Solutions to Remain High
Based on the solution, demand in the IoT application enablement platform segment increased by 11.5x, with sales growing at a 28% CAGR over the forecast period.
IoT application enablement platform helps enterprises unify multi-vertical operations, offer a uniform point of entry, power custom workflows, make organizational learning easy, and build flexible cores.
Why are Sales across Large Enterprises Increasing?
Adoption of IoT Application Enablement Platform Across Large Enterprises is Assumed to Gain Traction
Based on enterprise size, demand in the large enterprise segment is anticipated to increase by 9.1X, rising at a 29.5% CAGR through 2033.
IoT application enablement platform enables cost reduction, efficiency and productivity, enhanced customer experience, mobility, and agility. Therefore, large enterprises have the largest market share in 2023.
Which is the Leading Industry in the IoT Application Enablement Market?
Demand for IoT Application Enablement Solutions in the Manufacturing Sector Will is Anticipated toincrease
Based on industry, the manufacturing segment will expand by 12.2x, with sales growing at a 34.5% CAGR over the forecast period.
IoT applications in the manufacturing industry include intelligent product enhancements, dynamic response to market demand, improved facility service, lower costs, waste reduction and optimized resource use, quality control, predictive maintenance, and inventory management.
Competitive Landscape
Key IoT application enablement solution providers are focusing on investing in research and development and innovation to offer various solutions for industrial applications. For instance:
In November 2019, AllThingsTalk announced a partnership with XinaBox. This partnership helps to provide non-expert and expert users with an easy way to explore IoT by creating IoT systems and smart devices. It helps to leverage and explore IoT technologies and big data many users face a complex landscape of software, hardware, and IoT services.
Litmus revealed in September 2023 that it has closed US$ 30 million in a Series B funding to conclude a year of expansion in the implementation of its Industrial IoT Edge platform. Belden led the Series B, with cooperation from other financiers, demonstrating Litmus Edge's robustness as the standard data system for Industry 4.0.
According to its July 2023 research, iConnect ONE's 5G and IoT solution delivers operators with the capacity needed to capitalize on some of the most promising opportunities generated by these developments for telecom operators. This comprises technical assistance, consulting services, and platform-as-a-service, which assists operators in expanding their local network while also providing novel and creative services to their clients.
Scope of Report
Attribute
Details
Estimated Market Size (2023)
US$ 3.5 billion
Projected Market Valuation (2033)
US$ 40.5 billion
Growth Rate
CAGR of 27.5% from 2023 to 2033
Forecast Period
2023 to 2033
Historical Data Available for
2018 to 2022
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Market Analysis
US$ billion for Value
Key Regions Covered
North America
Latin America
Western Europe
Eastern Europe
South Asia & Pacific
East Asia
Middle East & Africa
Key Countries Covered
United States
Canada
Brazil
Mexico
Germany
United Kingdom
France
Spain
Italy
Poland
Russia
Czech Republic
Romania
India
Bangladesh
Australia
New Zealand
China
Japan
South Korea
GCC Countries
South Africa
Israel
Key Segments Covered
Solution
Enterprise Size
Industry
Region
Key Companies Profiled
Altair
Amazon Web Services
ClearBlade
Ericsson
Fujitsu
IBM
Microsoft
Oracle Corporation
PTC
SAP
Siemens
AllThingsTalk
Hughes Systique Corporation
Software AG
Customization & Pricing
Available upon Request
IoT Application Enablement Outlook by Category
By Solution:
Platform
Cloud-based
On-Premises
Services
Professional Service
Managed Services
By Enterprise Size:
Small and Mid-Sized Enterprises (SMEs)
Large Enterprises
By Industry:
Manufacturing
IT & Telecom
BFSI
Healthcare
Transport and Logistics
Energy and Utilities
Retails
Others
By Region:
North America
Latin America
Western Europe
Eastern Europe
South Asia & Pacific
East Asia
Middle East & Africa
Frequently Asked Questions
What is the Market's Potential for Growth?
The market may advance at a 27.5% CAGR through 2033.
What is the Market's Estimated Size by 2033?
By 2033, the market is anticipated to arrive at US$ 40.5 billion.
How Has the Market Evolved Historically?
From 2018 to 2022, the global market climbed at an HCAGR of 23.7%.
What are the Prospects for The United States Growth?
A 20% CAGR is anticipated to be maintained in the United States market.
What Is India’s Growth Outlook?
Sales are set to rise in India at a CAGR of 32% until 2033.
Which is the Leading Segment in the Market by Enterprise Size?
Demand in the large enterprise segment contributes to through 2033 at a 29.5% CAGR based on enterprise size.
Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033
5.3.1. Platform
5.3.1.1. Cloud-based
5.3.1.2. On-Premises
5.3.2. Services
5.3.2.1. Professional Service
5.3.2.2. Managed Services
5.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033
6.3.1. Small and Mid-Sized Enterprises (SMEs)
6.3.2. Large Enterprises
6.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Industry, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry, 2023 to 2033
7.3.1. Manufacturing
7.3.2. IT & Telecom
7.3.3. BFSI
7.3.4. Healthcare
7.3.5. Transport and Logistics
7.3.6. Energy and Utilities
7.3.7. Retails
7.3.8. Others
7.4. Y-o-Y Growth Trend Analysis By Industry, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Industry, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Solution
9.2.3. By Enterprise Size
9.2.4. By Industry
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Solution
9.3.3. By Enterprise Size
9.3.4. By Industry
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Solution
10.2.3. By Enterprise Size
10.2.4. By Industry
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Solution
10.3.3. By Enterprise Size
10.3.4. By Industry
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Solution
11.2.3. By Enterprise Size
11.2.4. By Industry
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Solution
11.3.3. By Enterprise Size
11.3.4. By Industry
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Solution
12.2.3. By Enterprise Size
12.2.4. By Industry
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Solution
12.3.3. By Enterprise Size
12.3.4. By Industry
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Solution
13.2.3. By Enterprise Size
13.2.4. By Industry
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Solution
13.3.3. By Enterprise Size
13.3.4. By Industry
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Solution
14.2.3. By Enterprise Size
14.2.4. By Industry
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Solution
14.3.3. By Enterprise Size
14.3.4. By Industry
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Solution
15.2.3. By Enterprise Size
15.2.4. By Industry
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Solution
15.3.3. By Enterprise Size
15.3.4. By Industry
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Solution
16.1.2.2. By Enterprise Size
16.1.2.3. By Industry
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Solution
16.2.2.2. By Enterprise Size
16.2.2.3. By Industry
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Solution
16.3.2.2. By Enterprise Size
16.3.2.3. By Industry
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Solution
16.4.2.2. By Enterprise Size
16.4.2.3. By Industry
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Solution
16.5.2.2. By Enterprise Size
16.5.2.3. By Industry
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Solution
16.6.2.2. By Enterprise Size
16.6.2.3. By Industry
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Solution
16.7.2.2. By Enterprise Size
16.7.2.3. By Industry
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Solution
16.8.2.2. By Enterprise Size
16.8.2.3. By Industry
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Solution
16.9.2.2. By Enterprise Size
16.9.2.3. By Industry
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Solution
16.10.2.2. By Enterprise Size
16.10.2.3. By Industry
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Solution
16.11.2.2. By Enterprise Size
16.11.2.3. By Industry
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Solution
16.12.2.2. By Enterprise Size
16.12.2.3. By Industry
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Solution
16.13.2.2. By Enterprise Size
16.13.2.3. By Industry
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Solution
16.14.2.2. By Enterprise Size
16.14.2.3. By Industry
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Solution
16.15.2.2. By Enterprise Size
16.15.2.3. By Industry
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Solution
16.16.2.2. By Enterprise Size
16.16.2.3. By Industry
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Solution
16.17.2.2. By Enterprise Size
16.17.2.3. By Industry
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Solution
16.18.2.2. By Enterprise Size
16.18.2.3. By Industry
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Solution
16.19.2.2. By Enterprise Size
16.19.2.3. By Industry
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Solution
16.20.2.2. By Enterprise Size
16.20.2.3. By Industry
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Solution
16.21.2.2. By Enterprise Size
16.21.2.3. By Industry
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Solution
16.22.2.2. By Enterprise Size
16.22.2.3. By Industry
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Solution
16.23.2.2. By Enterprise Size
16.23.2.3. By Industry
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Solution
17.3.3. By Enterprise Size
17.3.4. By Industry
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Altair
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Amazon Web Services
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. ClearBlade
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Ericsson
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Fujitsu
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. IBM
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Microsoft
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Oracle Corporation
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. PTC
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. SAP
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.11. Siemens
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.12. AllThingsTalk
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.13. Hughes Systique Corporation
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.14. Software AG
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
19. Assumptions & Acronyms Used20. Research Methodology
