WE ARE AN INCUBATOR OF INNOVATIVE BRANDS.

Luvu Brands® began in 2002 with a mission.

We wanted to launch branded consumer products that bring joy and comfort to people's lives. Not only did we accomplish this goal, but we did so while implementing cutting-edge processes that reduce our carbon footprint with innovative vacuum compressed packaging. Our operating company, OneUp Innovations, Inc., is a vertically integrated US-based manufacturer that has built strong brands in the wellness, lifestyle, and casual furniture categories. We operate out of a 140,000 sq ft. warehouse with over 220 employees.

Strategic growth objectives

  • Build & embellish our direct to consumer websites.

  • Fund aggressive advertising campaigns.

  • Build brand awareness through PR, IR & social media.  

  • Open new accounts with large national retail chains & websites.

  • Develop point-of-purchase vacuum compressed packaging.

  • Offer private label designs to select mass market customers.  

  • Expand our global partnerships, international presence & 3PL distribution.

  • Develop brand partnerships with other manufacturers.

  • Develop relationships with designers & hospitality contracts.

  • Add the necessary equipment, management & training to insure this growth.  

Net Revenue Comparison By Brand

“We make a difference in consumers’ lives by creating what others don’t and building brands that people love. Because when you love what you do, success will always follow.”

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Louis Friedman
Founder & CEO

So what exactly do we offer?

A modular system of foam props that heighten intimacy. A non-invasive, low-cost solution for nighttime acid reflux. A unique way to transform a kid’s couch into a castle. A process to repurpose a million pounds of polyurethane foam trim into a collection of bean bags that reduces our carbon emissions and delivery costs. Compression technology that allows a daybed to fit in a Mini Cooper. But that’s only the half of it. Our products are sold through retail stores, mass market, drugstores, internet retailers, and marketplaces worldwide. We also manage, market, and distribute products directly through our brands’ websites.

Our focus? Branded consumer products for retail, web, and mass market.

  • Sexual Wellness:
    Liberator and Pleasure Objects

  • Amazon:
    Vendor, Seller, and FBA

  • Sleep Systems:
    Convertible Loveseats, Daybeds, and Pillows

  • Kids:
    Beanbags, Game Chairs, Modular Seating, and Play Concepts

  • Personal Comfort:
    Contoured Cushion Designs for Post-Surgery, Reflux Relief, and Sleep Comfort

  • Education:
    Schools and Day Care - Contoured Foam Seating

  • Interior Design Firms:
    Corporate, Education, Hospitality - Contract Seating

  • Private Label Manufacturing:
    Major Furniture Retailers

  • Sunbrella:
    Outdoor Beanbags and Loungers

  • Fashion Beanbags:
    Fur, Spandex, and Decor Fabrics

  • International 3PL Distribution:
    Amazon and Sexual Wellness