Content Moderation Solution Market

Content Moderation Solution Market Outlook (2024 to 2034)

The global content moderation solution market is estimated at US$ 11.9 billion in 2024, as mentioned in this latest report published by Fact.MR. Worldwide revenue from content moderation solutions is calculated to increase at a CAGR of 10% and reach US$ 30.8 billion by the end of 2034. The rapid increase in user-generated content on multiple content platforms is a key factor driving the business growth.

Easy accessibility of the internet to a majority of people is contributing to global market growth. Governments in several countries are supporting electronic infrastructure development. In addition, constant technological advancements, easy accessibility to internet connectivity in potentially high-growth countries, and growing preference for content moderation solutions are opening the gates for service providers to provide robust solution that stop social bullying, hate speech, and targeted harassment. These solutions are also utilized for removing low-quality images, blurry images, and stock photos.

In recent years, there has been a high requirement for content moderation services across end-use industries such as retail & e-commerce, media & entertainment, telecom, BFSI, automotive, healthcare, energy & utilities, etc. These solutions help in filtering good content without having any adverse effect on brand image. Different content policies are enforced in companies for the removal of obnoxious content, which is produced on several websites. Further, increasing requirements for high security in a majority of organizations and emphasis on enhancing user experience through excellent services will positively influence content moderation solution market trends over the coming years.

• Worldwide demand for content moderation solutions for use in communication, media, & services is evaluated to increase at a CAGR of 9.5% and reach a market worth of US$ 12.3 billion by the end of 2034.
• Demand for content moderation solutions in Japan is estimated to accelerate at 11.1% CAGR from 2024 to 2034.
• North America is analyzed to occupy a 34% share of global market revenue by 2034-end.

Report Attribute	Detail
Content Moderation Solution Market Size (2024E)	US$ 11.9 Billion
Forecasted Market Value (2034F)	US$ 30.8 Billion
Global Market Growth Rate (2024 to 2034)	10% CAGR
South Korea Market Growth Rate (2024 to 2034)	11.4% CAGR
Market Share of Content Moderation Services (2034F)	55%
East Asia Market Share (2034F)	25%
Key Companies Profiled	Genpact; Basedo Global Services AB; Google, Inc.; Alphabet Inc.; Imagga Technologies Ltd.; Majoreal Group Luxemburg S.A.; Amazon Inc.; TaskUs Inc.; Microsoft Corporation; Clarifai; Teleperformance SE; HCL Technologies Ltd.; Alibaba Group Holding Limited; Open Access BPO; Sutherland Global Services, Inc.; Accenture Plc.

What is Contributing to Expansion of the Content Moderation Solution Market Size?

“Growing Requirement to Keep an Eye on Content Nature with Increasing Digitalization”

Proliferation of social networking platforms has enabled users to freely publish content of their choice. With this enhanced digital footprint, malicious entities profit from enhanced accessibility by indulging in malware, cyberattacks, and posts of inappropriate content. Consequently, there is increased demand to secure online platforms with the introduction of advanced content regulation and moderation software.

End-use industries are focusing on conforming to several global regulations with a strong online presence. They offer services to defend the audience from potential exposure and threats of cyberattacks and malicious content. This is stimulating the requirements for content moderation services for recognizing and removing inappropriate content, which otherwise results in brand degradation, financial fraud, and loss of consumer trust.

What is Hindering Demand Growth for Content Moderation Solutions?

“Higher Maintenance Costs of Content Moderation Solutions”

Cost of maintaining content moderation solutions is comparatively higher. Small- and medium-level enterprises with monetary constraints find it difficult to avail these services. This will be the only aspect that will limit the demand growth for content moderation solutions.

How are Startups Expanding Their Market Presence?

“Offering Real-time Content Moderation Services”

Startups are investing in R&D activities to offer real-time content moderation solutions for social media and similar online platforms. These advanced solutions quickly identify spam content and delete it permanently. increasing popularity of their advanced services is attributed to their capacity to provide precise and specialized solutions with cost-efficiency.

Country-wise Insights

North America is calculated to contribute 34% share of the global market by the end of 2034, as opined in the recently updated study published by Fact.MR, a market research and competitive intelligence provider. The automotive industry is widely adopting Industry 4.0 technologies in the region. Moreover, the growing consumption of consumer electronics is also driving demand for moderation solutions for managing user-generated content.

What Makes the United States an Investment-worthy Market in This Space?

“Deployment of Advanced and More Efficient IT Infrastructure”

Attribute	United States
Market Value (2024E)	US$ 1.8 Billion
Growth Rate (2024 to 2034)	9.9% CAGR
Projected Value (2034F)	US$ 4.8 Billion

The United States is expected to capture 45.6% of the North American market share by 2034. The country is home to some of the most prominent social media & IT service providers. There is an increased demand for content moderation solutions with high digital traffic in the country. With the growing deployment of advanced IT models and state-of-the-art infrastructure, the demand for content moderation solutions is only expected to increase rapidly over the coming years.

Which Factors Are Increasing the Importance of Content Moderation Solutions in China?

“Implementation of Stringent Cyber Security Norms”

Attribute	China
Market Value (2024E)	US$ 1.3 Billion
Growth Rate (2024 to 2034)	10.6% CAGR
Projected Value (2034F)	US$ 3.7 Billion

China is projected to account for 47.5% share of the market in East Asia by the end of 2034. A significant amount of data is produced in the country daily, and therefore, it is very important to use rational tools to identify what should not be published and what to publish. Further, cyberspace regulations have been revised in China governing social media accounts to crack down on fake data, news, or other related online activities that are perceived to be harmful. These factors are driving demand for content moderation solutions for content security and maintaining healthy cyberspace in the country.

How is Demand for Content Moderation Solutions Being Driven in Japan?

“High Penetration of Social Media and Internet”

Attribute	Japan
Market Value (2024E)	US$ 788.2 Million
Growth Rate (2024 to 2034)	11.1% CAGR
Projected Value (2034F)	US$ 2.3 Billion

Japan is projected to possess a share of 29.4% of the East Asian market by 2034. Internet penetration is significantly higher in Japan. The high use of smartphones is also generating a significant amount of data. Thus, increasing digitalization taking place in the country is driving demand for content moderation solutions.

Category-wise Insights

Fact.MR, in its recently updated study, asserts that content moderation services are utilized significantly with higher data security features compared to cloud-based models. High security and scalability of these services are driving their demand growth.

Which Type of Content Moderation Solution is Gaining Prominence?

“Improved Security Features of Content Moderation Services”

Attribute	Services
Segment Value (2024E)	US$ 6.9 Billion
Growth Rate (2024 to 2034)	9.4% CAGR
Projected Value (2034F)	US$ 16.9 Billion

Services are forecast to account for 55% of the global content moderation solution market share by the end of 2034. Increasing preference for content moderation services is attributed to their fewer data breaches and high data security compared to cloud-based models. Scalability, security, and less chances of data breaches are contributing to the growing demand for content moderation services among end users.

Which Vertical Exhibits High Demand for Content Moderation Solutions?

“Improved Visual Experience through Content Moderation Solutions in Communication, Media, and Services”

Attribute	Communication, Media, & Services
Segment Value (2024E)	US$ 5 Billion
Growth Rate (2024 to 2034)	9.5% CAGR
Projected Value (2034F)	US$ 12.3 Billion

Communication, media, & services are projected to hold a share of 40% of the global market by 2034. Requirements for content moderation solutions are not limited to social media but rather other industries as well, including media & entertainment, retail & e-Commerce, telecom, etc. These industries are shifting their operations to online channels. In recent years, a majority of companies have gone digital owing to the widening use of online content for quicker engagement and faster reach and tapping new markets. Several brands are visualizing this practice as a great breakthrough for the personalization of their products and improving the visual experience.

Competitive Landscape

Key players in the content moderation solution industry are embracing innovative approaches, including technological advancements, ground-breaking market tactics, mergers, acquisitions, partnerships, etc., to expand their reach.

For instance :

• Amazon Inc., in March 2021, announced the availability of AWS MI (AWS Media Intelligence) solutions. These combination services help in the easy integration of AI with media content workflows. It allows analysis of media, reduces operational costs, increases the lifetime value of target media content, and improves content engagement rates.

• Microsoft acquired Two Hat in October 2021. The latter is a content moderation platform used for message filtering. The company uses AI for content moderation on a large scale, providing increased user protection and filtering online messages.

Fact.MR provides detailed information about the price points of key providers of content moderation solutions positioned across the world, sales growth, production capacity, and speculative technological expansion, in the recently updated market report.

Segmentation of Content Moderation Solution Market Research

• By Solution :

  • Services
  • Software
    • Cloud
    • On-premise

• By Spending Area :

  • In-house Spending
  • Outsourced (Content Moderation BPOs)

• By Vertical :

  • Communications, Media, & Services
  • Government
  • e-Commerce
  • Other Verticals

• By Region :

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • East Asia
  • South Asia & Pacific
  • MEA