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The Vitamin Shoppe's store-within-a-store concept doesn't address convenience concerns

Mar 31, 2025

Functional beverage bonanza: Blurring lines between drinks and supplements

Mar 27, 2025

Secret Shopper: Is date sugar more nutritious than white sugar?

Mar 26, 2025

Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West

Mar 24, 2025
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Co-hosts Adrienne Smith and Jessica Rubino smile behind the mics during a new episode of The Natural List podcast.
Natural Product Trends

The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugar

The Natural List – Wellness drinks, trend shifts and sweetener truths

From the complexities of functional drinks to the evolving world of sweeteners, this episode unpacks the future of innovation in natural products.

Mar 31, 2025
Row 7 Seed Co. seeds include a snow pea blend; Honeypatch, Robin's Koginut and Centercut squash; Midnight Roma Tomato; and Badger Flame Beet.
Natural Products Expos
Row 7 Seed Co. receives this year's Greg Steltenpohl Pragmatic Visionary Award
Row 7 Seed Co. wins Pragmatic Visionary Award

Mar 25, 2025

The 2025 NEXTY Awards winners logo
NEXTY Awards
2025 Natural Products Expo West NEXTY Awards winners revealed!
See the 2025 Expo West NEXTY Awards winners

Mar 7, 2025

Products and trends

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The Gorilla Mind display features large graphics, product-laden shelves and a branded refrigerator stocked with its hydration and energy drinks.
The Vitamin Shoppe's store-within-a-store concept doesn't address convenience concernsThe Vitamin Shoppe's 'Hometown Stores' unlikely to attract shoppers
Mar 31, 2025
3 Min Read
Co-hosts Adrienne Smith and Jessica Rubino smile behind the mics during a new episode of The Natural List podcast.
The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugarThe Natural List – Wellness drinks, trend shifts and sweetener truths
Mar 31, 2025
Karma Water bottle held in front of shelf of Karma Water bottles
Functional beverage bonanza: Blurring lines between drinks and supplementsFunctional beverage bonanza: Blurring lines between drinks and supplements
Mar 27, 2025
5 Min Read
Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.
Secret Shopper: Is date sugar more nutritious than white sugar?Secret Shopper: Can date sugar replace white sugar?
Mar 26, 2025
3 Min Read
A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.
Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo WestCelebrate with the 2025 NEXTY Award winners
Mar 24, 2025
10 Slides
NBJ Live promotional image featuring Bill Giebler and Rick Polito discussing consumer sentiment and market dynamics in gut health.
NBJ Live - Gut check: Consumer sentiment and market dynamics in gut healthNBJ Live: Gut health trends and consumer insights
Mar 21, 2025
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Natural Products Expo West 2025
Analyst's Take: What caught our eye at Expo West 2025What NBJ saw at Expo West 2025
Mar 20, 2025
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Califia Farms has a range of products, from alt milks to plant creamers and cold-brew coffees
How Califia Farms brewed success in alt milk: With a little help from coffeeCalifia Farms’ rise: how coffee helped alt milk thrive
Mar 20, 2025
5 Min Read
In the center, winner Susan Buckwalter Hartman is holding above her head the symbolic, oversized check representing her winnings.
Recoup Beverage wins 2025 Natural Products Expo West Pitch SlamRecoup Beverage wins 2025 Pitch Slam
Mar 19, 2025
5 Min Read
The hands of a Black man hold what appears to be a breaded, plant-based chicken fillet sandwich, with a mostly sunny sky in the background.
Plant-based meats face tough taste test: Products win TASTY Awards, but room for growthFew plant-based meats pass TASTY Awards' taste test
Mar 19, 2025
3 Min Read
The photo shows five bags of True Dates, in Cookie Dough, Creamy Peanut Butter, Sweet Peach, Sour Apple and Sour Watermelon flavors.
Danish founders bring flavored date snacks to US via Expo WestTrue Company announce US launch of date snacks
Mar 19, 2025
1 Min Read
A collage of products from Badger, Vanman's and Black Girl Sunscreen, all of which are included in this story.
3 conscious beauty trends that stood out at Natural Products Expo West3 beauty trends that stood out at Expo West
Mar 18, 2025
4 Min Read
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Sponsored Content

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Sponsored Content
Transparency triumphs in the $64 billion supplement market – infographic
Transparency triumphs in the $64 billion supplement market – infographic

Mar 27, 2025

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability
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TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper
TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper

Mar 26, 2025

Supplement industry news and updates – March 2025
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Supplement industry news and updates – March 2025
Supplement industry news and updates – March 2025

Mar 20, 2025

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer
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Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video
Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mar 17, 2025

More about Expo West

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Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.
The Natural List – Favorite products and flavorful standouts from Expo West 2025The Natural List – Top products and flavors we loved at Expo West 2025
Mar 24, 2025
30 Min View
A collage of people attending and exhibiting at Natural Products Expo West.
Record-breaking Natural Products Expo West 2025 showcases significant growth in buyer attendance and new brandsExpo West 2025 sees unprecedented growth
Mar 21, 2025
3 Min Read
California first partner Jennifer Siebel Newsom addresses hundreds of attendees at “An Organic Night Out with Sprouts and Friends” on March 5, 2025.
Lundberg Family Farms receives Organic Company of the Year at 'Organic Oscars''Organic Oscars' celebrates outstanding industry members
Mar 17, 2025
7 Min Read
NBJ Content and Insights Editor Bill Giebler stands if front of a screen on a stage at Natural Products Expo West.
Preventative care, wearable devices, GLP-1 push sales in the natural supplement marketGrowing supplement market reaches $69.3B
Mar 14, 2025
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Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.
The Natural List - Key takeaways from Natural Products Expo WestThe Natural List - Key takeaways from Expo West
Mar 14, 2025
22 Min View
Kathryn Peters of SPINS; Jessica Rubino, VP, content, New Hope Network; and Nick McCoy, co-founder, Whipstitch Capital, present the State of Natural.
State of Natural 2025: Consumer demand for protein drives growth of organic and natural productsOrganic, natural product sales increase steadily
Mar 11, 2025
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The logos of the 10 brands competing in 2025 Pitch Slam are featured in this collage.
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Mar 5, 2025
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New designs include a green, blue and white ship surrounded by pink and purple octopus tentacles, and a pink-skinned fairy sporting mint-green wings.
Seattle Chocolate rebrands as Maeve, an ethical, joyful chocolateSeattle Chocolate rebrands as Maeve
Mar 3, 2025
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Jessica Rubino and Jenna Fitch of New Hope Network share a lively conversation in a podcast studio, discussing key topics for Expo West 2025.
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Mar 1, 2025
Co-hosts Jessica Rubino and Adrienne Smith discuss the top trends and innovations to watch at Expo West 2025 in The Natural List podcast.
The Natural List – Trendspotting at Expo West 2025: Innovations and industry shifts to watchThe Natural List – Trendspotting at Expo West 2025
Mar 1, 2025
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"2025 Organic Oscars" in golden balloons with silver, gold and black decorations to the right, on a gradient green background.
'Organic Night Out' awards honor outstanding industry members WednesdayOrganic awards benefit on Wednesday
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The Lundberg Family Farms logo
Lundberg Family Farms accelerates R&D of climate-friendly rice through proprietary breeding programLundberg Family Farms accelerates R&D of climate-friendly rice
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Columnists

Shelf Life, a column by Douglas Brown
Shelf Life

By Douglas Brown

Weekly natural products updates

How Califia Farms brewed success in alt milk: With a little help from coffee
The Supplement Aisle, a column by Rick Polito
The Supplement Aisle

By Rick Polito

What's next in supplements?

Scouting the next generation of supplement solutions and innovation at Expo West
Christian Irwin, Industry Analyst, Nutrition Business Journal
Analyst's Take

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NBJ Analysts share market info

Exploring the gastrointestinal gateway to health
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Galleries

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.
NEXTY Awards
Relive the magic of the 2025 NEXTY Awards ceremony at Natural Products Expo West
Celebrate with the 2025 NEXTY Award winners

Mar 24, 2025

Collage of six :INCLUDED brands that exhibited at Natural Products Expo West 2025.
Natural Products Expos
10 :INCLUDED exhibitors elevate innovation, diversity throughout Expo West
:INCLUDED exhibitors enrich Expo West offerings

Mar 19, 2025

The 2025 NEXTY Awards winners logo
NEXTY Awards
2025 Natural Products Expo West NEXTY Awards winners revealed!
See the 2025 Expo West NEXTY Awards winners

Mar 7, 2025

View More

Videos

Co-hosts Adrienne Smith and Jessica Rubino smile behind the mics during a new episode of The Natural List podcast.
Natural Product Trends
The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugar
The Natural List – Wellness drinks, trend shifts and sweetener truths

Mar 31, 2025

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.
Natural Products Expos
The Natural List – Favorite products and flavorful standouts from Expo West 2025
The Natural List – Top products and flavors we loved at Expo West 2025

Mar 24, 2025

Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer
Sponsored Content
Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video
Mushrooms are magic! Host Defense innovates with new delivery formats and blends for the modern consumer – video

Mar 17, 2025

View More

Podcasts

Co-hosts Adrienne Smith and Jessica Rubino smile behind the mics during a new episode of The Natural List podcast.
Natural Product Trends
The Natural List – Functional bevs controversy, trends with staying power, the truth about date sugar
The Natural List – Wellness drinks, trend shifts and sweetener truths

Mar 31, 2025

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.
Natural Products Expos
The Natural List – Favorite products and flavorful standouts from Expo West 2025
The Natural List – Top products and flavors we loved at Expo West 2025

Mar 24, 2025

Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.
Natural Products Expos
The Natural List - Key takeaways from Natural Products Expo West
The Natural List - Key takeaways from Expo West

Mar 14, 2025

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Retailing

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The Gorilla Mind display features large graphics, product-laden shelves and a branded refrigerator stocked with its hydration and energy drinks.
Industry Insights
The Vitamin Shoppe's store-within-a-store concept doesn't address convenience concerns
The Vitamin Shoppe's 'Hometown Stores' unlikely to attract shoppers

Mar 31, 2025

Karma Water bottle held in front of shelf of Karma Water bottles
Food and Beverage
Functional beverage bonanza: Blurring lines between drinks and supplements
Functional beverage bonanza: Blurring lines between drinks and supplements

Mar 27, 2025

Pictured from above, a bowl of dates, dates on a spoon and some loose dates lay on a wooden table.
Retailers
Secret Shopper: Is date sugar more nutritious than white sugar?
Secret Shopper: Can date sugar replace white sugar?

Mar 26, 2025

Califia Farms has a range of products, from alt milks to plant creamers and cold-brew coffees
Brands
How Califia Farms brewed success in alt milk: With a little help from coffee
Califia Farms’ rise: how coffee helped alt milk thrive

Mar 20, 2025