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Tahini Market Introduction

[300 Pages Report]Tahini has become a choice of ingredient for various food processing companies/ manufacturers owing to its diverse functionalities. The particular tahini market has become even more important because of burgeoning demand for hummus/hommus and Baba ghanoush in which tahini is a major ingredient. It can be easily formulated in any food, ranging from dips/sauces to sweet spreads and halva.

The Middle East and Mediterranean tahini market is estimated to value at US$ 783.9 Mn in 2014 and expected to reach 1,081.7 Mn by 2020, reflecting a CAGR of 5.7% during forecast period (2015-2020).

The market has been accessed by product type as paste & spreads, halva & other sweets, and sauces/dip. Sweet & savoury spread was the largest segment in 2014 by type accounting for more than half of the i.e., 51.9% market share.Representing a promising CAGR of 11.8% between 2015 and 2020, sauces & marinades is expected to be the fastest growing segment.

The market is also segmented on the basis of distribution channel, wherein conventional retail stores represented 41.9% of tahini products sold in these countries.

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Tahini Market in Middle East & Mediterranean

Geographically, the market is segmented into four regions namely Middle East excluding GCC (Turkey, Israel, and Lebanon), North Africa, GCC and Mediterranean Europe (France, Spain, Italy and Greece). Middle East excluding GCC and Mediterranean Europe together constituted more than 69% of the market share in 2014 which is expected to remain stable by 2020.

The large market size of Middle East excluding GCC is attributed to robust export of tahini in the region. The domestic consumption is rising moderately, however, exports are largely responsible for the inflated market size. Major growth is expected to come from Mediterranean Europe and GCC.

Mediterranean Europe is projected to increase 190 BPS between 2014 and 2020, while Middle East Excluding GCC is expected to lose 240 BPS.North Africa is the third largest market with 16.8%, whereas Egypt is the most potential growth market in North Africa.

Major drivers fuelling the growth of this market are burgeoning demand for authentic Mediterranean and Arabic food, greater inclination towards seed based spreads, robust exports and upgraded technology to produce innovative products for the demanding customers. Due to strategic location Turkey, Greece and Israel have high export turnover.

Middle East and Mediterranean Tahini Market

The U.S., Mexico, Brazil, China, India, GCC, Iraq, Russia and UK are preferred location for export where demand of Tahini is continuously rising. In addition, most of the mature markets of Euro Mediterranean countries are hit by Euro crisis and thus, people prefer to eat home cooked food, thus sale of spreads and dips is on rise in these regions.

Middle East & Mediterranean Tahini Market: Key Players

Key Middle East & Mediterranean players in the tahini market are El Rashidi El Mizan, Al-Wadi Al-Akhdar S.A.L, Halwani Bros. Co., Haitoglou Bros S.A. and Prince Tahina Ltd. Most of the major players are based in Middle East and they are adopting various go-to-market strategies to expand their market share in this growing tahini market.

The report also includes the end-user analysis of tahini market by surveying retailers, distributor and manufacturers who gave the real-time information about the market dynamics and product movement.

This gives an in-depth understanding to the reader about the product and its current situation in domestic and international market. According to all the respondents, consumption of tahini through sweet/savoury spreads is highest as compared to sauces, dips & spreads, and bakery/confectionary.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Tahini Market Key Segment

By Product Type

  • Paste & Spreads
  • Halva & Other Sweets
  • Sauces/Dips

By Region

  • Middle East Excluding GCC
  • North Africa
  • GCC (Gulf Cooperation Council)
  • Mediterranean Europe

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Frequently Asked Questions

What is the CAGR for the Middle East and Mediterranean Tahini Market?

The Middle East and Mediterranean tahini market is likely to record a CAGR of 5.7% through 2032.

How much Middle East and Mediterranean Tahini Market Valuation can be Expected by 2032?

The Middle East and Mediterranean tahini market size is expected to be US$ 2104.01 Mn by 2032.

How much is the Growth Potential of the Middle East and Mediterranean Tahini Market?

The Middle East and Mediterranean tahini market share is likely to grow over US$ 1208.61 Mn in 2022.

What is the Attractive Factor of the Middle East and Mediterranean Tahini Market?

Demand is high due to burgeoning demand for authentic Mediterranean and Arabic food.

Table of Content

1. Executive Summary

   1.1. A quick overview

   1.2. FMI Analysis

2. Research Methodology

3. Middle East & Mediterranean Tahini Market Overview

   3.1. Middle East & Mediterranean Tahini Market Taxonomy

   3.2. Middle East & Mediterranean Tahini Market Introduction

   3.3. Parent Market Introduction; Sweet & Savory Spreads

   3.4. Parent Market Scenario; Sweet & Savory Spreads

4. Middle East & Mediterranean Tahini Market Analysis

   4.1. Middle East & Mediterranean Tahini Market Analysis

   4.2. Middle East & Mediterranean Tahini Market Drivers, Restraints & Trends

       4.2.1. Demand Side Drivers

       4.2.2. Supply Side Drivers

       4.2.3. Overall Market Restraints

5. Middle East & Mediterranean Tahini Market By Product Type

   5.1. Introduction

   5.2. Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, By Product Type

   5.3. Middle East & Mediterranean Tahini Market Y-O-Y Growth Comparison, By Product Type

   5.4. Paste & Spreads Market Size and Forecast

   5.5. Halva & Other Sweets Market Size and Forecast

   5.6. Sauces/Dips Market Size and Forecast

   5.7. Middle East & Mediterranean Tahini Market Attractiveness, By Product Type

   5.8. Middle East & Mediterranean Tahini Market Trends, By Product Type

6. Middle East & Mediterranean Tahini Market Distribution Channel Analysis

   6.1. Introduction

   6.2. Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, by Distribution Channel

   6.3. Middle East & Mediterranean Tahini Market Size and Forecast, by Distribution Channel

   6.4. Middle East & Mediterranean Tahini Market Y-O-Y Comparison By Distribution Channel

   6.5. Middle East & Mediterranean Tahini Market Trends, By Distribution Channel

7. Middle East & Mediterranean Tahini Market Regional Analysis

   7.1. Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, By Regions

   7.2. Middle East & Mediterranean Tahini Market Y-O-Y Comparison By Regions

   7.3. Middle East & Mediterranean Tahini Market Attractiveness, By Regions

   7.4. Middle East Excluding GCC

       7.4.1. Trends

   7.5. North Africa

       7.5.1. Trends

   7.6. GCC (Gulf Cooperation Council)

       7.6.1. Trends

   7.7. Mediterranean Europe

       7.7.1. Trends

8. Competition Landscape

   8.1. Competition Dashboard

   8.2. Company Profiles 

       8.2.1. El Rashidi El Mizan (EGYPT)

       8.2.2. Al-Wadi Al-Akhdar S.A.L (LEBANON)

       8.2.3. Halwani Bros. Co. (SAUDI ARABIA)

       8.2.4. Haitoglou Bros S.A. (GREECE)

       8.2.5. PRINCE TAHINA Ltd.

9. Middle East & Mediterranean Tahini Market: 2014–2020

   9.1. Industry Survey Methodology & Research Methodology

   9.2. Executive Summary

   9.3. Introduction to Tahini

   9.4. Survey/Research Profile Comparison

   9.5. Survey/Research on usage of sesame seed

   9.6. Survey/Research on tahini consumption through different product categories

   9.7. Survey/Research on the basis of tahini Product category movement

   9.8. Survey/Research of tahini on the basis of end–use segment

   9.9. Survey/Research of tahini consumption on the basis of countries

   9.10. Survey/Research on the basis of key destination for tahini export

   9.11. Survey/Research on the preference of respondent towards trading in any category of tahini

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List of Tables

Table 1: Middle East & Mediterranean Tahini Market Size and Forecast by Product Type, (US$ Mn) (2012-2020)

Table 2: Middle East & Mediterranean Tahini Market Size and Forecast by Distribution Channel, (US$ Mn) (2012-2020)

Table 3: Middle East & Mediterranean Tahini Market Size and Forecast, By Regions (US$ Mn) (2012-2020)
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

List of Charts

Figure 1: Global Sweet & Savory Spreads Value Forecast and Y-o-Y Growth, 2012 – 2020 (US$ Bn.)

Figure 2: Middle East & Mediterranean Tahini’s Share in Total Spreads Market, 2012 – 2020 (US$ Mn.)

Figure 3: Middle East & Mediterranean Tahini’s Value Forecast and Y-o-Y Growth, 2012 – 2020 ($ Mn.)

Figure 4: Middle East & Mediterranean Tahini Market BPS Analysis and Market Share, By Product Type (2014 & 2020)

Figure 5: Middle East & Mediterranean Year on Year (Y-o-Y) Growth Comparisons by Product type – (2013-2020)

Figure 6: Paste & Spreads Market Size & Forecast, 2012-2020

Figure 7: Paste & Spreads Market Absolute $ Opportunity, 2014-2020

Figure 8: Halva & Other Sweets Market Size & Forecast, 2012-2020

Figure 9: Halva & Other Sweets Market Absolute $ Opportunity, 2014-2020

Figure 10: Sauces/Dips Market Size & Forecast, 2012-2020

Figure 11: Sauces/Dips Market Absolute $ Opportunity, 2014-2020

Figure 12: Middle East & Mediterranean Tahini Market Attractiveness by Product Type - 2014

Figure 13: Middle East & Mediterranean Tahini Market BPS and Market Share, by Distribution Channel, 2014 & 2020

Figure 14: Middle East & Mediterranean Tahini Market Year on Year (Y-o-Y) Growth Comparisons by Distribution Channel (2013-2020)

Figure 15: Middle East & Mediterranean Tahini Market Attractiveness, By Distribution Channel - 2014

Figure 16: Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, By Regions, 2014 & 2020

Figure 2: Middle East & Mediterranean Tahini’s Share in Total Spreads Market, 2012 – 2020 (US$ Mn.)

Figure 3: Middle East & Mediterranean Tahini’s Value Forecast and Y-o-Y Growth, 2012 – 2020 ($ Mn.)

Figure 4: Middle East & Mediterranean Tahini Market BPS Analysis and Market Share, By Product Type (2014 & 2020)

Figure 17: Middle East & Mediterranean Tahini Market Year on Year (Y-o-Y) Growth Comparisons, By Regions – (2013-2020)

Figure 18: Middle East & Mediterranean Tahini Market Attractiveness by Regions - 2014

Figure 19: Middle East Excluding GCC Tahini Market Size & Forecast, 2012-2020

Figure 20: Middle East Excluding GCC Tahini Market Absolute $ Opportunity, 2014-2020

Figure 21: North Africa Tahini Market Size & Forecast, 2012-2020

Figure 22: North Africa Tahini Market Absolute $ Opportunity, 2014-2020

Figure 23: GCC Tahini Market Size & Forecast, 2012-2020

Figure 24: GCC Tahini Market Absolute $ Opportunity, 2014-2020

Figure 25: Mediterranean Europe Tahini Market Size & Forecast, 2012-2020

Figure 26: Mediterranean Europe Tahini Market Absolute $ Opportunity, 2014-2020

 

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Middle East and Mediterranean Tahini Market