What has been the top key to your success in automotive? MELINA BEESTON Director of Digital Media EDealer “The most valuable key to success in automotive is to listen with the intention to understand, rather than with the intention to respond. It’s no secret that folks in automotive are often gifted communicators, but if we only focus on half of the equation (what we bring to the conversation, not what the other person does), we often miss out on valuable information that might help us work together to accomplish the goal in favour of having the fi nal word on the matter. When we shift our focus toward collecting all context to solve the problem and not who gets the credit for the solution, everyone is able to safely contribute ideas that we may not have thought of on our own and collaboratively come to the best possible outcome — for each other, for the dealer, for the customer, for the industry.” TYLER GIBSON Vice President of Sales & Strategic Partnerships, AutoTrader.ca “My success has really been driven by two main things; 1. Focusing on long-term relationships and a customer centric approach to account management. 2. Passion for the auto industry and working with dealers to help them drive success in their businesses.” SARA DINWOODIE Product Manager -LMS, Inovatec “Subscribing to the philosophy Kaizen, a Japanese term meaning ‘change for the better,’ I credit any success I have in automotive, as in life, to always fo-cusing on improving. Because of our motto to think and act big, I have enjoyed success in multiple roles in fi ve years at Inovatec. My customer-focus, industry and technical knowl-edge have helped propel me into my current role as product manager for Inovatec’s loan/lease manage-ment system. Knowing what lenders require to en-sure their business runs seamlessly helps to fuel product innovation. I love delivering new intuitive, user-friendly features in our lending software, which benefi t our users by creating effi ciencies and automation. I’m excited to grow as a leader, produce leading-edge lending soft-ware and, of course, continuously improve!” STEPHEN WONG Business Analyst IAA “To be humble in listening. Everyone I have worked to-gether with played a role in shaping my career path. It is their experience and knowledge shared that have allowed me to grow into a subject matter expert in the data analyt-ics space. All of this is not found through books but rather passed along through the word of mouth.” 14 Auto Remarketing Canada www.AutoRemarketingCanada.com May + June 2022