CRYOVAC Darfresh Mono-PET rollstock for JBS Swift Lamb Cutlets and SEE
Company:
SEE (formerly Sealed Air) and JBS
Country: Australia and New Zealand
Category: Food
Simple in design and delivering on-shelf premiumization, JBS' heritage Swift brand of Lamb Cutlets leverages packaging that signals simplicity, sustainability, product quality and safety, and brand trust, addressing key needs of the competitive fresh protein market, and eco-friendly shoppers. It not only delights consumers delivering fresh, quality Australian lamb, the recyclable* CRYOVAC brand Darfresh Mono-PET rollstock pack helps food-chain stakeholders meet their sustainability goals. Challenges including food and packaging waste are addressed by extending shelf life and freshness up to 18 days, and through material choices that can be recycled via household kerbside collection programs or soft plastics return to store collection programs. Compared to Modified Atmosphere Packaging formats used for fresh lamb, CRYOVAC Darfresh vacuum skin packaging advances shelf life from 12 days up to 18 days, eliminating thousands of absorbent pads from landfill. This innovation demonstrates how holistic, efficient packaging design can drive better environmental and economic outcomes.
Darfresh Mono-PET rollstock incorporates key ANZ Sustainable Packaging Design criteria and delivered the following : The entire Darfresh Mono-PET pack is recyclable, resulting in more than 60,000 kg of Mono-PET bottom web now able to be recycled through kerbside collection recycling programs and the lid film is recyclable through soft plastics return to store collection programs. This packaging solution replaces a heavier gauge non-recyclable PET/PE format, resulting in a packaging reduction of 5,000kg per annum. Unlike Modified Atmosphere packaging which requires headspace, the tray is right sized for the profile of the meat cut. By eliminating headspace the right sized pack delivers enhanced packing efficiencies, which benefit downstream processes efficiencies for transportation/logistics and better shelf utilisation at retail. For consumers, the easy open tear tab allows for greater accessibility and knife free access to the product, while the convenient freezer ready format facilitates less food waste in households and