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Embedded Business Intelligence Market Outlook

The market for embedded business intelligence is anticipated to be valued at US$ 28,057.6 million in 2023, forecast to grow at a CAGR of 11.2% to be valued at US$ 81,356.7 million from 2023 to 2033. Growth is attributed to high adoption of self-service analytics.

Data Points Key Statistics
Growth Rate (2018 to 2022) 9.1% CAGR
Expected Market Value (2023) US$ 28,057.6 million
Anticipated Forecast Value (2033) US$ 81,356.7 million
Segment 1 Deployment
Segment 1 Name Embedded Business Intelligence SaaS
Segment 1 Share 62.3%
Segment 2 Verticals
Segment 2 Name Dynamic Data Management for BFSI
Segment 2 Share 15.3%

Embedded analytics is an application-oriented integration of business intelligence (BI) tools and reporting tools. Embedded analytics integrates analytical capabilities into a particular application to analyze collected data for better operational decisions.

Traditional business analytical tools need to be supported by the number of other systems to collect & analyze data, update data, and finally run queries to make business decisions. Embedded analytics software provides a picture of the business landscape and offers opportunities for smoother decision-making.

The major factors that are expected to boost the growth of the embedded business intelligence market during the forecast period include the growing demand for the use of analytics in business applications, and adoption of self-service analytics.

On the contrary, lack of skilled workforce and poor legacy system are the major factors that are expected to hamper the growth of embedded business intelligence market over the analysis period.

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Which are Some Prominent Drivers Spearheading Embedded Business Intelligence Market Growth?

The complete suite of embedded business intelligence is experiencing significant demand from the small, medium, and large enterprises mainly due to its offerings such as embeddability, data management, data visualization, data reporting and, data analysis. This factor is expected to fuel the growth of the embedded business intelligence market during the forecast period.

Additionally, increasing adoption of mobile business intelligence (BI) with cloud computing technology has enabled embedded business intelligence market’s growth. Also, the emergence of data-driven enterprises is expected to lead towards the growth of the embedded analytics software market. These factors are expected to propel the market growth in the forthcoming years.

Besides, the high adoption of self-service analytics is also anticipated to supplement the market growth during the forecast period. The rising approach towards the integration of analytics into business applications is anticipated to empower the adoption of embedded business intelligence tools.

What are the Challenges Faced by the Embedded Business Intelligence Industry?

Advancement in embedded business intelligence may eliminate many jobs from industries but anticipated to create more skilled and expertized job opportunities in future, so the lack of domain expertise and job reduction are coupled together to impede the growth of the market in forthcoming years.

Additionally, time consuming implementation, lack of skilled workforce and poor legacy system, high replacement cost and security issues associated with embedded business analytics systems are other factors that are expected to hamper the growth of the embedded business intelligence market during the forecast period.

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Why is North America Emerging as an Opportunistic Embedded Business Intelligence Market?

In terms of regional platform, North America holds the largest market share in the embedded business intelligence market. The region is expected to surge to over 34.7% share in 2022.

The presence of top market players such as Microsoft Corporation, IBM Corporation, SAP SE, MicroStrategy Inc. as well as other prominent players and their strategical business partnerships are projected to grasp a maximum share of the embedded analytics software market in North America.

How is Europe Contributing to Growth of the Embedded Business Intelligence Market?

According to Future Market Insights, Europe is expected to provide immense growth opportunities for embedded business intelligence market, and is expected to reach at a highest share of 23.3% in 2022.

The increasing focus of the European Union towards the adoption of advanced and upgraded technology led to increasing demand for the market across Europe. The growing emphasis on automation through real-time analytics by the companies is increasing the adoption of embedded analytics software within European countries.

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Where does Asia-Pacific stand in the Embedded Business Intelligence Market?

According to Future Market Insights, Asia Pacific is expected to provide immense growth opportunities for Electronic Weighing Scale, and is expected to reach at a highest share of 14.9% in 2022.

Increasing demand for efficient data management and high internet dissemination expected to drive market growth within Asia Pacific. This region shows the participation in the growing adoption of embedded analytical tools within the manufacturing, retail, and BFSI industries of the area.

Growing inclination towards the development of IT industries and infrastructures in emerging economies such as India and China are projected to propel the embedded intelligence market in recent years. In addition, the availability of cheap and skilled human resources is another key driver piloting the growth of the industry in the Asia Pacific region.

How is Latin America Contributing to Growth of the Electronic Weighing Scale Market?

According to Future Market Insights, Latin America is expected to provide immense growth opportunities for Electronic Weighing Scale, and is expected to reach at a highest share of 10.4% in 2022. With increasing diffusion of the internet, Latin America is expected to contribute to the growth of the embedded analytics software market.

Role of Start-ups in Embedded Business Intelligence Market

There are many prominent market players in the embedded business intelligence market, who are working together to provide the best-in-class embedded business intelligence software for enhancing the global arena. However, there are many global start-ups in the embedded business intelligence market, who are stepping forward in matching the requirements of the Embedded Business Intelligence domain.

  • The latest TIBCO WebFOCUS® platform is a data management, visual discovery, predictive analytics, and powerful visualisation solution for enterprise business intelligence and analytics.
  • Infor was founded in June 2002 in Malvern, Pennsylvania, USA. Infor Birst, which was launched in November 2021, is a cloud business intelligence and analytics platform that helps organizations optimize processes in less time than traditional BI.

Global Startups of Embedded Business Intelligence Market

  • TIBCO
  • Information Builders
  • Sisense
  • Yellofin
  • Qlik
  • Board International
  • Infor
  • Dundas
  • Targit
  • Zoho

Market Competition

Some of the key participants present in the global embedded business intelligence market include IBM, Oracle, Microsoft, SAP, SAS, Google, AWS, Salesforce, MicroStrategy, Teradata, DOMO, Vphrase dotdata, Amlgo Labs, Pentation Analytics, Hitachi Vantara, Outlier, ConverSight AI, Element Data, Alteryx, and ThpughtSpot, among others.

Attributed to the presence of such a high number of participants, the market is highly competitive. While global players such as IBM, Oracle, Microsoft, SAP, SAS, Google, AWS, Salesforce, MicroStrategy, and Teradata account for a considerable market size, several regional level players are also operating across key growth regions, particularly in North America.

Recent Developments:

  • In June 2020, IBM launched Watson Works to address challenges of returning to workplaces. Watson Works is a curated set the of products that embed Watson AI model and applications to help companies navigate many aspects of the return-to-workplace challenge due to lockdowns put in place to slow the spread of COVID-19.
  • In June 2020, Microsoft and SAS announced an extensive technology and go-to-market strategic partnership. As part of the partnership, both companies will migrate SAS’ analytical products and industry solutions to Microsoft Azure as the preferred cloud provider for SAS Cloud.
  • Qlik's modern data integration and analytics, which was launched in September 2021, allows users to easily uncover insights and take timely action. Move past passive BI and dashboards.

Report of Scope

Report Attribute Details
Growth Rate CAGR of 11.2% from 2023 to 2033
Base Year for Estimation 2022
Market Value in 2023 US$ 28,057.6 million
Market Value in 2033 US$ 81,356.7 million
Historical Data 2017 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in US$ million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
  • Deployment
  • Services
  • Vertical
  • Region
Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa
Key Countries Profiled
  • USA
  • Canada
  • Brazil
  • Mexico
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • India
  • Malaysia
  • Singapore
  • GCC
  • South Africa
  • Israel
  • Turkey
Key Companies Profiled
Customization Available Upon Request

Key Segments Profiled in the Embedded Business Intelligence Industry Survey

By Deployment:

  • On-premise
  • SaaS

By Services:

  • Professional
  • Support

By Vertical:

  • BFSI
  • Healthcare
  • Media and Entertainment
  • Retail
  • Telecom
  • Food & Beverages
  • Other Verticals

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the Current Valuation of the Embedded Business Intelligence Market?

The valuation of the embedded business intelligence market reaches a notable sum of US$ 28,057.6 million in 2023.

What is the Estimated Embedded Business Intelligence Market Size Envisioned by 2033?

The embedded business intelligence market is estimated to achieve a valuation of US$ 81,356.7 million by 2033.

What CAGR is Foreseen for the Embedded Business Intelligence Market in the Upcoming Decade?

The embedded business intelligence market is poised to witness a 9.1% CAGR upswing in demand through 2033.

Which is the Top Trend in the Embedded Business Intelligence Market?

The prominent trend in the embedded business intelligence market is AI integration.

Which is the Key Segment in the Embedded Business Intelligence Market by Deployment?

The SaaS segment is set to sustain its dominance in the embedded business intelligence market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2023 to 2033

        5.3.1. On-premise Embedded Business Intelligence

        5.3.2. SaaS

    5.4. Y-o-Y Growth Trend Analysis By Deployment, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Deployment, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Services

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Services, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Services, 2023 to 2033

        6.3.1. Professional

        6.3.2. Support

    6.4. Y-o-Y Growth Trend Analysis By Services, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Services, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2023 to 2033

        7.3.1. BFSI

        7.3.2. Healthcare

        7.3.3. Media and Entertainment

        7.3.4. Retail

        7.3.5. Telecom

        7.3.6. Food & Beverages

        7.3.7. Other Verticals

    7.4. Y-o-Y Growth Trend Analysis By Vertical, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Vertical, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Deployment

        9.2.3. By Services

        9.2.4. By Vertical

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Deployment

        9.3.3. By Services

        9.3.4. By Vertical

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Deployment

        10.2.3. By Services

        10.2.4. By Vertical

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Deployment

        10.3.3. By Services

        10.3.4. By Vertical

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Deployment

        11.2.3. By Services

        11.2.4. By Vertical

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Deployment

        11.3.3. By Services

        11.3.4. By Vertical

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Deployment

        12.2.3. By Services

        12.2.4. By Vertical

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Deployment

        12.3.3. By Services

        12.3.4. By Vertical

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Deployment

        13.2.3. By Services

        13.2.4. By Vertical

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Deployment

        13.3.3. By Services

        13.3.4. By Vertical

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Deployment

        14.2.3. By Services

        14.2.4. By Vertical

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Deployment

        14.3.3. By Services

        14.3.4. By Vertical

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Deployment

        15.2.3. By Services

        15.2.4. By Vertical

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Deployment

        15.3.3. By Services

        15.3.4. By Vertical

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Deployment

            16.1.2.2. By Services

            16.1.2.3. By Vertical

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Deployment

            16.2.2.2. By Services

            16.2.2.3. By Vertical

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Deployment

            16.3.2.2. By Services

            16.3.2.3. By Vertical

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Deployment

            16.4.2.2. By Services

            16.4.2.3. By Vertical

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Deployment

            16.5.2.2. By Services

            16.5.2.3. By Vertical

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Deployment

            16.6.2.2. By Services

            16.6.2.3. By Vertical

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Deployment

            16.7.2.2. By Services

            16.7.2.3. By Vertical

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Deployment

            16.8.2.2. By Services

            16.8.2.3. By Vertical

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Deployment

            16.9.2.2. By Services

            16.9.2.3. By Vertical

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Deployment

            16.10.2.2. By Services

            16.10.2.3. By Vertical

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Deployment

            16.11.2.2. By Services

            16.11.2.3. By Vertical

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Deployment

            16.12.2.2. By Services

            16.12.2.3. By Vertical

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Deployment

            16.13.2.2. By Services

            16.13.2.3. By Vertical

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Deployment

            16.14.2.2. By Services

            16.14.2.3. By Vertical

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Deployment

            16.15.2.2. By Services

            16.15.2.3. By Vertical

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Deployment

            16.16.2.2. By Services

            16.16.2.3. By Vertical

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Deployment

            16.17.2.2. By Services

            16.17.2.3. By Vertical

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Deployment

            16.18.2.2. By Services

            16.18.2.3. By Vertical

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Deployment

            16.19.2.2. By Services

            16.19.2.3. By Vertical

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Deployment

            16.20.2.2. By Services

            16.20.2.3. By Vertical

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Deployment

            16.21.2.2. By Services

            16.21.2.3. By Vertical

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Deployment

            16.22.2.2. By Services

            16.22.2.3. By Vertical

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Deployment

            16.23.2.2. By Services

            16.23.2.3. By Vertical

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Deployment

        17.3.3. By Services

        17.3.4. By Vertical

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Microstrategy

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Jaspersoft

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. Pentaho

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Mode Analytics

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Looker

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. Sisense

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. Insightsoftware

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. SAP

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Oracle

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. QlikView

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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