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The global cider packaging market is likely to reach US$ 5.1 billion by 2033, up from US$ 3.04 billion in 2023, advancing at a CAGR of 5.3% during the forecast period.
There is a great demand for innovation in the packaging of cider in the market, and the highly coveted millennial generation has primarily driven the growth of hard cider. Moreover, the rising demand for safe packaging is fueled by global market growth. Additionally, throughout the forecast period, population influences such as the Western lifestyle and expanding urbanization fuel the expansion of the global market.
There is a sizable market opportunity for cider packaging worldwide, and different prospects are available in other nations. Strategic and financial investors are vying for the industry's significant potential.
Many consumers view sustainability as a critical factor in the long-term plan. Furthermore, consumers are becoming more conscious of their physical health and fitness, which is influencing the global demand for beverages with reduced alcohol content, spiking the demand for cider, in turn, the market for cider packaging.
The availability of numerous brands of cider in the market, along with rising cider consumption, is anticipated to impact the trends of the global market positively. The global growth is expected to be boosted by the increase in the commercialization of cider around the world.
Global chemical firms are anticipated to witness numerous global market opportunities due to the development in demand for cider packaging across various end-user sectors. Due to historically low prices and the development of new applications, end-user demand has been growing steadily over the past ten years, causing the global cider packaging business to shift quickly.
Key Market Dynamics
Reducing unit cider packaging size is creating more consumption opportunities, and the presence of premium brands such as Woodchuck, Kopparberg, and angry orchard has increased the demand for premium quality cider packaging.
Premium cider packaging brand is in high demand compared to the economically priced product due to the rising consumption of alcohol as a status symbol, disposable income, and the association of premium labels with the beverage quality and taste.
The global market is expanding with technological innovations resulting in increased demand for water-based coating technology as it is environmentally friendly, tasteless, odorless, and decreases the usage of sprig powder. Strict laws and policies governing alcoholic beverages, however, are anticipated to restrain the growth of the worldwide market over the forecast period.
Attributes | Details |
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Market CAGR (2023 to 2033) | 5.3% |
Market Valuation (2023) | US$ 3.04 billion |
Market Valuation (2033) | US$ 5.1 billion |
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Europe is likely to be at the forefront of the market, with a share of 34% in 2023. Europe's market focuses on innovative packaging to make products more appealing to consumers.
The launch of low-calorie and craft cider in Europe is expected to create demand for new cider packaging products, which can add volume sales in this region. Additionally, the acceptance of alcohol in beverages in smaller amounts is increasing, which is boosting the adoption of cider packaging over the forecast period. The increased consumption of cider in the United Kingdom is predicted to drive the expansion of the European market.
The North American market is projected to register strong growth shortly, with a share of 27.0% in 2023, because of an increasing number of people buying cider in the region. Another factor driving the region’s global market share is the rising consumer preference for bottled alcoholic beverages.
The major companies in this area are concentrating on diversifying their product offerings to meet consumer demand, consolidating their market presence.
Start-ups are surfacing in the global market and are coming up with emerging trends.
Example
Developed by two brothers (Gab & Rado), Opre is a natural dry cider that they came up with. There wasn't much of a local cider culture when they first began operating in Slovakia in 2014.
The brothers decided to try it and create something at least as extraordinary because they had tried some unique ciders from all around the world and had Heisenberg-like knowledge of chemistry and building things.
Opre soon became recognized as a premium cider brand thanks to the newly produced cidery, which offered an excellent local substitute to the typical imported pasteurized-sugary drinks.
Eeter designed the visual identity and package designs. The brothers' craftsmanship efforts and principles are supported and matched by the straightforward tone of voice and the meticulously hand-drawn images.
The global market is highly competitive, leading competitors to develop innovative products and new strategies in the packaging world. The vendors in cider packaging are coming with bottles prepared with a high barrier coating technology to upturn its shelf life and minimize the risk of saturation.
Recent development:
To grow its operations in the Americas, USA-based packaging business Berlin Packaging has acquired Canadian glass bottle and closure distributor United Bottles & Packaging.
Including packaging for spirits, wine, beer, and cider, United Bottles & Packaging provides bottles and closures for food and alcoholic and non-alcoholic beverages.
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Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ billion for Value |
Key Countries Covered | United States, United Kingdom, Japan, India, China, Australia, Germany |
Key Segments Covered |
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Key Companies Profiled |
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Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing | Available upon Request |
The global cider packaging market size is US$ 3.04 billion in 2023.
The United States is the leading market in cider packaging, driven by a high level of consumer demand for a wide variety of cider products.
Eco-friendly materials, innovative labeling, and convenient packaging formats.
Glass, plastic, and metal are popular packaging materials in the cider industry.
Based on packaging type, the cider packaging market is segmented into bottles, cans, and stand-up pouches.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material Type, 2023 to 2033 5.3.1. Glass 5.3.2. Plastic 5.3.3. Metal 5.4. Y-o-Y Growth Trend Analysis By Material Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Material Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Packaging Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Packaging Type, 2023 to 2033 6.3.1. Bottles 6.3.2. Cans 6.3.3. Stand-Up Pouches 6.4. Y-o-Y Growth Trend Analysis By Packaging Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Packaging Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End Use 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033 7.3.1. Veterinary Pharmacies 7.3.2. E-commerce 7.3.3. Veterinary Clinics 7.3.4. Veterinary Hospitals 7.4. Y-o-Y Growth Trend Analysis By End Use, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Material Type 9.2.3. By Packaging Type 9.2.4. By End Use 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Material Type 9.3.3. By Packaging Type 9.3.4. By End Use 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Material Type 10.2.3. By Packaging Type 10.2.4. By End Use 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Material Type 10.3.3. By Packaging Type 10.3.4. By End Use 10.4. Key Takeaways 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Material Type 11.2.3. By Packaging Type 11.2.4. By End Use 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Material Type 11.3.3. By Packaging Type 11.3.4. By End Use 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Material Type 12.2.3. By Packaging Type 12.2.4. By End Use 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Material Type 12.3.3. By Packaging Type 12.3.4. By End Use 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Material Type 13.2.3. By Packaging Type 13.2.4. By End Use 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Material Type 13.3.3. By Packaging Type 13.3.4. By End Use 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Material Type 14.2.3. By Packaging Type 14.2.4. By End Use 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Material Type 14.3.3. By Packaging Type 14.3.4. By End Use 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Material Type 15.2.3. By Packaging Type 15.2.4. By End Use 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Material Type 15.3.3. By Packaging Type 15.3.4. By End Use 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Material Type 16.1.2.2. By Packaging Type 16.1.2.3. By End Use 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Material Type 16.2.2.2. By Packaging Type 16.2.2.3. By End Use 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Material Type 16.3.2.2. By Packaging Type 16.3.2.3. By End Use 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Material Type 16.4.2.2. By Packaging Type 16.4.2.3. By End Use 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Material Type 16.5.2.2. By Packaging Type 16.5.2.3. By End Use 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Material Type 16.6.2.2. By Packaging Type 16.6.2.3. By End Use 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Material Type 16.7.2.2. By Packaging Type 16.7.2.3. By End Use 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Material Type 16.8.2.2. By Packaging Type 16.8.2.3. By End Use 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Material Type 16.9.2.2. By Packaging Type 16.9.2.3. By End Use 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Material Type 16.10.2.2. By Packaging Type 16.10.2.3. By End Use 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Material Type 16.11.2.2. By Packaging Type 16.11.2.3. By End Use 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Material Type 16.12.2.2. By Packaging Type 16.12.2.3. By End Use 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Material Type 16.13.2.2. By Packaging Type 16.13.2.3. By End Use 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Material Type 16.14.2.2. By Packaging Type 16.14.2.3. By End Use 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Material Type 16.15.2.2. By Packaging Type 16.15.2.3. By End Use 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Material Type 16.16.2.2. By Packaging Type 16.16.2.3. By End Use 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Material Type 16.17.2.2. By Packaging Type 16.17.2.3. By End Use 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Material Type 16.18.2.2. By Packaging Type 16.18.2.3. By End Use 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Material Type 16.19.2.2. By Packaging Type 16.19.2.3. By End Use 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Material Type 16.20.2.2. By Packaging Type 16.20.2.3. By End Use 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Material Type 16.21.2.2. By Packaging Type 16.21.2.3. By End Use 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Material Type 16.22.2.2. By Packaging Type 16.22.2.3. By End Use 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Material Type 16.23.2.2. By Packaging Type 16.23.2.3. By End Use 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Material Type 17.3.3. By Packaging Type 17.3.4. By End Use 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Amcor limited 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Ardagh Group 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Ball Corporation 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Crown Holdings 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Rexam Owens-Illinois 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Plastipak Packaging 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Silgan Holdings 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Consol Glass 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Vetropack 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Allied Glass Containers 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Can-Pack 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy 18.1.12. MeadWestvaco 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 18.1.12.5.2. Product Strategy 18.1.12.5.3. Channel Strategy 18.1.13. Nampak 18.1.13.1. Overview 18.1.13.2. Product Portfolio 18.1.13.3. Profitability by Market Segments 18.1.13.4. Sales Footprint 18.1.13.5. Strategy Overview 18.1.13.5.1. Marketing Strategy 18.1.13.5.2. Product Strategy 18.1.13.5.3. Channel Strategy 18.1.14. Vidalia 18.1.14.1. Overview 18.1.14.2. Product Portfolio 18.1.14.3. Profitability by Market Segments 18.1.14.4. Sales Footprint 18.1.14.5. Strategy Overview 18.1.14.5.1. Marketing Strategy 18.1.14.5.2. Product Strategy 18.1.14.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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