Ski Vacation Market by Type of Ski holidays, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region | Forecast 2022 to 2032
Market Insights on Ski Vacation covering sales outlook, demand forecast and up-to-date key trends
[250 Pages Report] As per newly released data by Future Market Insights (FMI), the Ski Vacation Sector is estimated at US$ 5.0 Billion in 2022 and is projected to reach US$ 15.0 Billion by 2032, at a CAGR of 8% from 2022 to 2032.
Attribute
Details
Ski Vacation Sector Estimated Size (2022)
US$ 5.0 Billion
Ski Vacation Sector Projected Size (2032)
US$ 15.0 Billion
Ski Vacation Sector Value-based CAGR (2022 to 2032)
8%
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2017 to 2021 Ski Vacation Market Outlook Compared to 2022 to 2032 Forecast
The Ski Vacation market is forecasted to grow at a steady rate during the forecast period. The growth can be attributed to several reasons both international and domestic. The popularity of adventure tourism along with snow sports like skiing, snowboarding, and rock climbing, and the immense consumer demand for related activities have been one of the major reasons. The increasing popularity of tours to ski locations is due to the exposure such locations get from advertisements, documentaries, TV series, etc. Local economies also benefit immensely from the exposure they get from Ski vacation tourism.
The overall outlook for the Ski Vacation market looks bright and positive during the forecast period while creating opportunities for tourism, helping local economies, and generating employment opportunities.
The Trend of outdoor recreations gives Rise to Visitors in the Ski Vacation market
This user-friendly site offers information on skiing, snowboarding, cross-country skiing, and snowshoeing. Gear Links provide information on gear, clothing, and accessories for specific snow sports, as well as buying and renting advice. Learn and Improve provides information for people who are learning the sport, improving their skills, or looking for books or web resources on snow sports. Select News & Research for statistics, facts, snow sports history, and consumer and industry news.
Adventure Tourism and outdoor locations and snow spots are expected to gain the most out of this. According toFuture Market Insights (FMI), in terms of the Ski Vacation market, the estimated market value is US$ 5.0 Billion while in the forecast period, the market is expected to reach US$ 15.0 Billion. While in terms of tourist type segment domestic tourists are expected to hold a major share of the Ski Vacation tourism market.
Find your sweet spots for generating winning opportunities in this market.
Globalization of Content and Marketing Strategies to Boost the Market
The presence of content that caters to a wide category of audiences across the globe has been increasing due to the availability of information, streaming platforms, and more and more to the internet for information on planning trips, choosing campsites, or checking out the latest gears. The low cost of travel and ease of booking accommodations has also been a major factor in the growth of the market.
Consumer demand has gone up due to these factors, making the current period the perfect opportunity to enter the market. Multiple channels help to boost the market and various marketing strategies for ski vacations; share personalized promotions, send snow updates via mail, and connect more with travel bloggers, and arrange seasonal events, use various social media platforms.
Country-wise Insight
Why is Japan a popular destination for Ski Vacations?
Changing Ski Vacation Tourism in Japan and increasing competition from other Ski Destinations
More Japanese tourists have traveled outside of Japan than have returned. However, every year there has been a surge in overseas immigrants. The twenty-first century year. Japanese skiers increase in numbers. However, with the number of foreigners who dominate the Japanese ski market, there are more skiers now, particularly from Australia and Korea. In Kutchan-Cho, for instance (a town in the Niseko region of Hokkaido), there were no more than a thousand foreign skiers around 2000. Thousand foreign skiers the quantity has after then has dramatically increased. The wintertime of According to Hokkaido, 13,000 Australian skiers spent 90,000 nights in KutchanCho from 2007 to 2008.). Australian skiers are increasingly more crucial to the Niseko region and other ski areas vacation spots like Hakuba (Nagano), where several Australian residents have bought condominiums, and utilize the old accommodations and restaurants during their stay.
What does Factor say that Japan is the best Ski Vacation Tourism market?
Japan has incredible snow that has a slope
Snowboarders and skiers are interested in the type of snow that a slope has when they look at snow. Snow is just snow to everyone else, but if you want to slide around in it, this isn't the case. The best snow, or powder, must be deep and dry, and in recent years, it has progressively been clear that Japan provides some of the driest snow available. Japanese snow, sometimes referred to as Japow by snow enthusiasts worldwide, is typically light, dry, and has a moisture content of roughly 8%. Because it snows rather heavily, it also tends to be deep.
Which are the most Features of note in Ski Vacations in Sweden?
An ideal destination for Ski Vacations and has the best carving slopes in the region
Sweden can be the ideal ski destination if you're seeking a stunning landscape, top-notch ski resorts, and a peaceful ambiance. The nation is a great choice for a leisurely ski holiday without compromising on quality because it has fewer visitors than many other European destinations.
The two top ski areas in the nation, Are and Vemdalen, provide outstanding snow conditions, fantastic customer service, and breathtaking scenery. Are is the top ski resort in Sweden and is located not far from the border with Norway. With three ski areas, there are enticingly many runs to attempt against stunning mountains and forests. The best carving slopes in the region can be found in Duved, while Are Village contains the resort's highest point and a variety of off-piste options. The last area, Bjornen, has a range of smaller slopes to help novices and families gain confidence.
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Category-wise Insights
Which is the most preferred Ski Holiday in Ski Vacation?
Group Ski Holidays are the most preferred type in the Ski Holiday tourism sector
Sharing the excitement of the slopes and the après scene with friends and family is the main goal of a group skiing vacation. But without the correct assistance, they are challenging to organize. To learn more about making reservations for groups, see our groups page. Take a look at our knowledgeable suggestions for planning a group skiing trip. For parties bigger than eight, particularly on off-peak periods, group discounts are frequently available.
Which Booking Channel is Preferred by the Consumers in the Ski Vacation Market?
Online booking channels lead the booking channel segmentation
The majority of booking channels have moved toward online booking due to the widespread availability of the internet and the online presence of leading industry players. This increase can be linked to the ever-increasing simplicity of using the internet and the vast array of tour possibilities available on these platforms. The convenience of booking at your convenience and a hassle-free experience is additional motivating aspects in this situation. It is anticipated that the online bookings channel would continue to dominate the market and remain the most popular.
What Tour Type is Famous Amongst Tourists in the Film Tourism sector?
Packaged Traveler is the most prominent category
With several businesses providing various services and all-inclusive packages, the 'Packaged Traveller' category has become the dominant one in the tour type segmentation. The companies provide film tourism packages with a variety of activities, locations, and price points, which helps suit the needs of the vast majority of the customer base without requiring them to use various channels for various services, saving them time and money. Consequently, packaged tourists became typical in the movie tourism industry.
Competitive Landscape
By providing all-inclusive packages and sparing travelers from the trouble of navigating several channels for their excursions, the major firms are retaining their competitive edge in the industry. Government investments and initiatives are stimulating the market and assisting businesses in enhancing their service offerings.
For Instance:
A study published in the journal Global Change Biology projects that by 2099, warmer winters in the northeastern United States will result in a minimum 49% reduction in the amount of forest covered by snowpack.
According to a 2016 Environmental Protection Agency research, the western United States' April snowpack decreased by 90% between 1955 and 2016.
Scope of Report
Attribute
Details
Forecast Period
2022 to 2032
Historical Data Available for
2017 to 2021
Market Analysis
US$ Billion for Value
Key Regions Covered
North America, Latin America, Europe, East Asia, South Asia, Oceania & MEA.
Key Countries Covered
United States of America, Canada, Brazil, Mexico, Germany, The UK, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered
Type of Ski holidays, Booking Channel, Tourist Type, Tour Type, Consumer Orientation, Age Group, and Region
Key Companies Profiled
Ski Trip Advisors
Ski Solutions
SNO holidays
Ski Travel
Ski.com
Lumi Experiences
Mogul Ski World
Prime Travels
Travel Excellence
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
The Film Tourism Sector by Category
By Type of Ski Holidays:
Group ski holiday
Family ski holiday
Luxury ski holiday
All-inclusive holiday
Beginners skiing
Advanced Skiing
By Booking Channel:
Phone Booking
Online Booking
In Person Booking
By Tourist Type:
Domestic
International
By Tour Type:
Independent Traveller
Package Traveller
Tour Group
By Consumer Orientation:
Men
Women
By Age Group:
15-25 Years
26-35 Years
36-45 Years
46-55 Years
66-75 Years
Frequently Asked Questions
What is the current market value of the Ski Vacation market?
The Film Tourism market is currently valued at US$ 5.0 Billion in 2022.
What is the forecasted growth rate for the Ski Vacation market?
The Film Tourism market is currently forecasted to grow at a rate of 8% CAGR during the forecast period.
What are the key trends driving the Ski Vacation sector?
There are an estimated 135 million skiers in the world, and the figure is set to increase in the long term.
Who are the leading players in the Ski Vacation sector?
Leading players operating in the Ski Vacation sector are ski Trip Advisors, Ski Solutions, SNO holidays, Ski Travel, Ski.com, Lumi Experiences, Mogul Ski World, Prime Travels, Travel Excellence.
Table of Content
1. Executive Summary | Ski Vacation Market
1.1. Global Market Outlook
1.1.1. Who Is Travelling?
1.1.2. How Much Do They Spend?
1.1.3. Direct Contribution of Tourism To GDP
1.1.4. Direct Contribution of Tourism To Employment
1.2. Tourism Evolution Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Total Spending (US$ Million) and Forecast (2022 to 2032)
2.2. Number of Film-based Tourists (Million) and Forecast (2022 to 2032)
2.3. Total Spending Y-o-Y Growth Projections (2022 to 2032)
2.4. Number of Film-based Tourists Y-o-Y Growth Projections
3. Global Tourism Industry Analysis
3.1. Tourism Industry Overview
3.1.1. Travel & Tourism Industry Contribution To Global GDP
3.1.1.1. Business Spending v/s Leisure Spending
3.1.1.2. Domestic v/s Foreign
3.1.1.3. Direct, Indirect, and Induced
3.1.2. Travel Sector Contribution To Global Overall Employment
3.1.3. Travel & Tourism Growth Rate
3.1.4. Foreign Visitor Exports As Percentage of Total Exports
3.1.5. Capital Investment In Travel & Tourism Industry
3.1.6. Different Components of Travel & Tourism
3.1.7. Global Tourism Industry Outlook
3.1.7.1. Cultural Tourism
3.1.7.2. Culinary Tourism
3.1.7.3. Eco/Sustainable Tourism
3.1.7.4. Sports Tourism
3.1.7.5. Spiritual Tourism
3.1.7.6. Wellness Tourism
3.1.7.7. Others
4. Global Market Dynamics
4.1. Market Drivers & Opportunities
4.1.1. The Trend of Cultural Tourism Gives Rise to Visitors in the Market
4.1.2. Globalization of Content and Ease of Travel Boosting the Market.
4.1.3. Others (during course study)
5. Market Background
5.1. Top 10 Market Companies
5.2. Macro-Economic Factors
5.2.1. Global GDP Growth Outlook
5.2.2. Global Industry Value Added
5.2.3. Global Consumer Spending Outlook
5.2.4. Global Direct contribution of Travel & Tourism to GDP
5.2.5. Global Visitor Exports and International Tourist Arrivals
5.2.6. Capital Investment In Travel & Tourism
5.2.7. Top Tourism Spending Countries
5.3. Forecast Factors - Relevance & Impact
6. Categorizing of Global Sector 2021
6.1. Introduction/ Key Findings
6.2. Current Market Analysis By Type of Ski holidays (% of Demand)
6.2.1. Group ski holiday
6.2.2. Family ski holiday
6.2.3. Luxury ski holiday
6.2.4. All-inclusive holiday
6.2.5. Beginners skiing
6.2.6. Advanced skiing
6.3. Current Market Analysis By Booking Channel (% of Demand)
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In-Person Booking
6.4. Current Market Analysis By Tourist Type (% of Demand)
6.4.1. Domestic
6.4.2. International
6.5. Current Market Analysis By Tour Type (% of Demand)
6.5.1. Independent Traveller
6.5.2. Tour Group
6.5.3. Package Traveller
6.6. Current Market Analysis By Consumer Orientation (% of Demand)
6.6.1. Men
6.6.2. Women
6.7. Current Market Analysis By Age Group (% of Demand)
6.7.1. 15-25 Years
6.7.2. 26-35 Years
6.7.3. 36-45 Years
6.7.4. 46-55 Years
6.7.5. 66-75 Years
6.8. Current Market Analysis By Region (% of Demand)
6.8.1. North America
6.8.2. Latin America
6.8.3. Europe
6.8.4. East Asia
6.8.5. South Asia
6.8.6. Oceania
6.8.7. Middle East and Africa (MEA)
6.9. Key Findings, By Each Category
7. Categorizing of North America Sector 2021
7.1. Introduction/ Key Findings
7.2. Current Market Analysis By Type of (% of Demand)
7.2.1. Group Ski holiday
7.2.2. Family ski holiday
7.2.3. Luxury ski holiday
7.2.4. All-inclusive holiday
7.2.5. Beginners skiing
7.2.6. Advanced skiing
7.3. Current Market Analysis By Booking Channel (% of Demand)
7.3.1. Phone Booking
7.3.2. Online Booking
7.3.3. In-Person Booking
7.4. Current Market Analysis By Tourist Type (% of Demand)
7.4.1. Domestic
7.4.2. International
7.5. Current Market Analysis By Tour Type (% of Demand)
7.5.1. Independent Traveler
7.5.2. Tour Group
7.5.3. Package Traveler
7.6. Current Market Analysis By Consumer Orientation (% of Demand)
7.6.1. Men
7.6.2. Women
7.7. Current Market Analysis By Age Group (% of Demand)
7.7.1. 15-25 Years
7.7.2. 26-35 Years
7.7.3. 36-45 Years
7.7.4. 46-55 Years
7.7.5. 66-75 Years
7.8. Current Market Analysis By Country (% of Demand)
7.8.1. US
7.8.2. Canada
7.9. Key Findings, By Each Category
8. Categorizing of Latin America Sector 2021
8.1. Introduction/ Key Findings
8.2. Current Market Analysis By Type of (% of Demand)
8.2.1. Group ski holiday
8.2.2. Family ski holiday
8.2.3. Luxury ski holiday
8.2.4. All-inclusive holiday
8.2.5. Beginners skiing
8.2.6. Advanced skiing
8.3. Current Market Analysis By Booking Channel (% of Demand)
8.3.1. Phone Booking
8.3.2. Online Booking
8.3.3. In-Person Booking
8.4. Current Market Analysis By Tourist Type (% of Demand)
8.4.1. Domestic
8.4.2. International
8.5. Current Market Analysis By Tour Type (% of Demand)
8.5.1. Independent Traveler
8.5.2. Tour Group
8.5.3. Package Traveler
8.6. Current Market Analysis By Consumer Orientation (% of Demand)
8.6.1. Men
8.6.2. Women
8.7. Current Market Analysis By Age Group (% of Demand)
8.7.1. 15-25 Years
8.7.2. 26-35 Years
8.7.3. 36-45 Years
8.7.4. 46-55 Years
8.7.5. 66-75 Years
8.8. Current Market Analysis By Country (% of Demand)
8.8.1. Brazil
8.8.2. Mexico
8.8.3. Argentina
8.8.4. Colombia
8.8.5. Rest of LA
8.9. Key Findings, By Each Category
9. Categorizing of Europe Sector 2021
9.1. Introduction/ Key Findings
9.2. Current Market Analysis By Type of (% of Demand)
9.2.1. Group ski holiday
9.2.2. Family ski holiday
9.2.3. Luxury ski holiday
9.2.4. All-inclusive holiday
9.2.5. Beginners skiing
9.2.6. Advanced skiing
9.3. Current Market Analysis By Booking Channel (% of Demand)
9.3.1. Phone Booking
9.3.2. Online Booking
9.3.3. In-Person Booking
9.4. Current Market Analysis By Tourist Type (% of Demand)
9.4.1. Domestic
9.4.2. International
9.5. Current Market Analysis By Tour Type (% of Demand)
9.5.1. Independent Traveler
9.5.2. Tour Group
9.5.3. Package Traveler
9.6. Current Market Analysis By Consumer Orientation (% of Demand)
9.6.1. Men
9.6.2. Women
9.7. Current Market Analysis By Age Group (% of Demand)
9.7.1. 15-25 Years
9.7.2. 26-35 Years
9.7.3. 36-45 Years
9.7.4. 46-55 Years
9.7.5. 66-75 Years
9.8. Current Market Analysis By Country (% of Demand)
9.8.1. Germany
9.8.2. Russia
9.8.3. France
9.8.4. Italy
9.8.5. UK
9.8.6. Rest of Europe
9.9. Key Findings, By Each Category
10. Categorizing of East Asia Sector 2021
10.1. Introduction/ Key Findings
10.2. Current Market Analysis By Location Type of Type (% of Demand)
10.2.1. Group ski holiday
10.2.2. Family ski holiday
10.2.3. Luxury ski holiday
10.2.4. All-inclusive holiday
10.2.5. Beginners skiing
10.2.6. Advanced skiing
10.3. Current Market Analysis By Booking Channel (% of Demand)
10.3.1. Phone Booking
10.3.2. Online Booking
10.3.3. In-Person Booking
10.4. Current Market Analysis By Tourist Type (% of Demand)
10.4.1. Domestic
10.4.2. International
10.5. Current Market Analysis By Tour Type (% of Demand)
10.5.1. Independent Traveler
10.5.2. Tour Group
10.5.3. Package Traveler
10.6. Current Market Analysis By Consumer Orientation (% of Demand)
10.6.1. Men
10.6.2. Women
10.7. Current Market Analysis By Age Group (% of Demand)
10.7.1. 15-25 Years
10.7.2. 26-35 Years
10.7.3. 36-45 Years
10.7.4. 46-55 Years
10.7.5. 66-75 Years
10.8. Current Market Analysis By Country (% of Demand)
10.8.1. China
10.8.2. Japan
10.8.3. South Korea
10.9. Key Findings, By Each Category
11. Categorizing of South Asia Sector 2021
11.1. Introduction/ Key Findings
11.2. Current Market Analysis By Type of (% of Demand)
11.2.1. Group ski holiday
11.2.2. Family ski holiday
11.2.3. Luxury ski holiday
11.2.4. All-inclusive holiday
11.2.5. Beginners skiing
11.2.6. Advanced skiing
11.3. Current Market Analysis By Booking Channel (% of Demand)
11.3.1. Phone Booking
11.3.2. Online Booking
11.3.3. In-Person Booking
11.4. Current Market Analysis By Tourist Type (% of Demand)
11.4.1. Domestic
11.4.2. International
11.5. Current Market Analysis By Tour Type (% of Demand)
11.5.1. Independent Traveler
11.5.2. Tour Group
11.5.3. Package Traveler
11.6. Current Market Analysis By Consumer Orientation (% of Demand)
11.6.1. Men
11.6.2. Women
11.7. Current Market Analysis By Age Group (% of Demand)
11.7.1. 15-25 Years
11.7.2. 26-35 Years
11.7.3. 36-45 Years
11.7.4. 46-55 Years
11.7.5. 66-75 Years
11.8. Current Market Analysis By Country (% of Demand)
11.8.1. India
11.8.2. Malaysia
11.8.3. Indonesia
11.8.4. Thailand
11.8.5. Philippines
11.8.6. Cambodia
11.8.7. Vietnam
11.8.8. Rest of SA
11.9. Key Findings, By Each Category
12. Categorizing of Oceania Sector 2021
12.1. Introduction/ Key Findings
12.2. Current Market Analysis By Location Type of Type (% of Demand)
12.2.1. Group ski holiday
12.2.2. Family ski holiday
12.2.3. Luxury ski holiday
12.2.4. All-inclusive holiday
12.2.5. Beginners skiing
12.2.6. Advanced skiing
12.3. Current Market Analysis By Booking Channel (% of Demand)
12.3.1. Phone Booking
12.3.2. Online Booking
12.3.3. In-Person Booking
12.4. Current Market Analysis By Tourist Type (% of Demand)
12.4.1. Domestic
12.4.2. International
12.5. Current Market Analysis By Tour Type (% of Demand)
12.5.1. Independent Traveler
12.5.2. Tour Group
12.5.3. Package Traveler
12.6. Current Market Analysis By Consumer Orientation (% of Demand)
12.6.1. Men
12.6.2. Women
12.7. Current Market Analysis By Age Group (% of Demand)
12.7.1. 15-25 Years
12.7.2. 26-35 Years
12.7.3. 36-45 Years
12.7.4. 46-55 Years
12.7.5. 66-75 Years
12.8. Current Market Analysis By Country (% of Demand)
12.8.1. Australia
12.8.2. New Zealand
12.9. Key Findings, By Each Category
13. Categorizing of Middle East and Africa Sector 2021
13.1. Introduction/ Key Findings
13.2. Current Market Analysis By Location Type of Type (% of Demand)
13.2.1. Group ski holiday
13.2.2. Family ski holiday
13.2.3. Luxury ski holiday
13.2.4. All-inclusive holiday
13.2.5. Beginners skiing
13.2.6. Advanced skiing
13.3. Current Market Analysis By Booking Channel (% of Demand)
13.3.1. Phone Booking
13.3.2. Online Booking
13.3.3. In-Person Booking
13.4. Current Market Analysis By Tourist Type (% of Demand)
13.4.1. Domestic
13.4.2. International
13.5. Current Market Analysis By Tour Type (% of Demand)
13.5.1. Independent Traveler
13.5.2. Tour Group
13.5.3. Package Traveler
13.6. Current Market Analysis By Consumer Orientation (% of Demand)
13.6.1. Men
13.6.2. Women
13.7. Current Market Analysis By Age Group (% of Demand)
13.7.1. 15-25 Years
13.7.2. 26-35 Years
13.7.3. 36-45 Years
13.7.4. 46-55 Years
13.7.5. 66-75 Years
13.8. Current Market Analysis By Country (% of Demand)
13.8.1. Turkey
13.8.2. South Africa
13.8.3. UAE
13.8.4. Egypt
13.8.5. Jordan
13.8.6. Rest of MEA
13.9. Key Findings, By Each Category
14. Competition Analysis
14.1. Competition Dashboard
14.2. Competition Benchmarking
14.3. Competition Deep Dive
14.3.1. Ski Trip Advisors
14.3.1.1. Overview
14.3.1.2. Service Portfolio
14.3.1.3. Strategy Overview/campaigns
14.3.2. Ski Solutions
14.3.2.1. Overview
14.3.2.2. Service Portfolio
14.3.2.3. Strategy Overview/campaigns
14.3.3. SNO Holidays
14.3.3.1. Overview
14.3.3.2. Service Portfolio
14.3.3.3. Strategy Overview/campaigns
14.3.4. Ski Travels
14.3.4.1. Overview
14.3.4.2. Service Portfolio
14.3.4.3. Strategy Overview/campaigns
14.3.5. Ski.com
14.3.5.1. Overview
14.3.5.2. Service Portfolio
14.3.5.3. Strategy Overview/campaigns
14.3.6. Lumi Experiences
14.3.6.1. Overview
14.3.6.2. Service Portfolio
14.3.6.3. Strategy Overview/campaigns
14.3.7. Mogul ski worlds
14.3.7.1. Overview
14.3.7.2. Service Portfolio
14.3.7.3. Strategy Overview/campaigns
14.3.8. Prime Travels
14.3.8.1. Overview
14.3.8.2. Service Portfolio
14.3.8.3. Strategy Overview/campaigns
14.3.9. Travel experiences
14.3.9.1. Overview
14.3.9.2. Service Portfolio
14.3.9.3. Strategy Overview/campaigns
15. Social Media Sentimental Analysis
15.1. Social Media Platforms Preferred
15.1.1. Facebook
15.1.2. YouTube
15.1.3. Instagram
15.1.4. Twitter
15.1.5. LinkedIn
15.1.6. Pinterest
15.1.7. Google+
15.1.8. Others
15.2. Perceptions of the Proposed Sector Tour Package
15.3. Consumer Perception for Destinations On Social Media Platforms-Positive and Negative Mentions
15.4. Trending #Hashtags
15.5. Social Media Platform Mentions (% of Total Mentions)
15.6. Region-Wise Social Media Mentions (% of Total Mentions)
15.7. Trending Subject Titles
16. Assumptions and Acronyms Used17. Research Methodology
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