MarketAcross

What an incredible day last Thursday as we connected with the crypto community in Israel and abroad during #BuildingBlocks25 - with the team out in full force, talking with some of Israel’s top crypto giants, and recording podcasts on-site. - Itai Elizur onstage with Idan Ofrat, CPO and Co-Founder of Fireblocks and Eli Ben-Sasson, co-founder and CEO and CEO of StarkWare - Elad Mor chatting about all things Web3 Marketing with Addressable.io, Polygon Labs, and Pudgy Penguins - Alon Keren, our CMO, presented a marketing workshop to a packed room! - Chainwire, powered by MarketAcross, sharing how to grow your reach with a newswire distribution platform Next stop…. Paris Blockchain Week! ✈️

We're excited to be part of Building Block 2025. Are you coming? We'd love to see you at the event on March 27th, at Jaffa Port. You'll be seeing us all around, managing media, on stage moderating and just walking around getting on with Web3 conversations. If you still didn't get your ticket, talk to us, we've got you covered.

Trust is everything in crypto. Without it, even the most innovative projects struggle to gain traction. Elad Mor will be joining Cryptic Talks to discuss the role of PR in crypto marketing - what works, what doesn’t, and how projects can stand out in a fast-moving industry. 📅 March 3rd | ⏰ 4 PM UTC / 5 PM CET 🔗 Join here:https://lnkd.in/gwQA-PGT

The Seven Most Common Marketing Pitfalls in Web3 - and How to Avoid Them After working with over 400 crypto and Web3 projects, we’ve seen what works and what doesn’t. Here are the biggest mistakes I see founders make when it comes to growth and visibility: 1️⃣ Launching without a clear PR strategy. Building an incredible product is half the battle. The other half? Getting the right people to notice it. A strategic PR approach ensures your story reaches the Web3 media platforms, communities, and influencers that matter. 2️⃣ Relying on hype over substance. In Web3, hype comes fast and dies even faster. A sustainable project focuses on consistent messaging, engaging content, and building trust over time. One big headline won’t create a movement, but thoughtful storytelling will. 3️⃣ Underestimating organic PR. Authenticity drives adoption. Organic PR in crypto is about more than announcements; it’s about telling your story, earning credibility, and creating connections. Whether it’s a token launch, a milestone, or a partnership, the right media placement builds long-term trust. 4️⃣ Overlooking retention. It’s tempting to chase user acquisition at all costs, but the real magic happens with retention. How do you keep users engaged? Whether it’s through meaningful partnerships or new ways to reward community involvement, retention separates the flashes in the pan from the lasting innovators. 5️⃣ Following every trend. Every founder is told to “ride the hype train,” whether it’s AI, metaverse, or the next buzzword. But the most successful projects focus on their unique value - not what’s trending. Trends fade. Communities that feel valued don’t. 6️⃣ Trying to do everything. Not every platform or strategy is right for your audience. In crypto, less is more. Find where your audience hangs out—whether that’s Twitter, Discord, or Telegram and go all in. 7️⃣ Being silent. The worst mistake isn’t posting the wrong thing - it’s posting nothing at all. Crypto is built on trust and transparency. Share your vision, your progress, your wins, and even your challenges. The more people feel connected to your journey, the more likely they are to believe in your project. We’ve helped over 400 clients, including Binance, Solana, and Polygon, cut through the noise, build credibility, and grow their communities. See what we’ve done at https://lnkd.in/dzk69vhj What’s your take? What’s the biggest growth challenge you’ve seen Web3 founders struggle with?

MarketAcross's Reach Web3: TLV Marketing Mixer was an incredible success! We at MarketAcross decided to create a more collaborative environment, bringing Web3 marketing leaders into one room to share ideas & seed partnerships — Web3 isn't a Zero-sum game, it’s the opposite! In 2025 MarketAcross will do more to nurture and foster Web3 marketers, in Israel and beyond. Besides bringing the crème de la crème of the industry, we discussed how Web3 marketing has evolved over the years from the old ICO days to unclear regulations and beyond… Most importantly, we discussed how to keep evolving, together, as an industry. So stay tuned for more opportunities to collaborate! Thanks to our panelists and partners — Dima Zalyalyeyev from Herzog, Leon Stern from Polygon Labs, Asaf Nadler, Ph.D. from Addressable.io, Alex Cohen, Marketing Director at Exponential Science and former Editor-in-Chief at Cointelegraph and Itai Elizur, Leora Schreiber and Ronnie Levi — for delivering exciting insights!

🚨 We're SOLD OUT 🥳 We are looking forward to seeing all of you this upcoming Sunday 🚀 👇 If you still want to attend you're welcome to join our waiting list👇 📍 https://lu.ma/1nuj658o Herzog Addressable.io Itai Elizur Kim Bazak Dor Ophir Liat Kessler Anat Morderer Leora Schreiber Ronnie Levi Dima Zalyalyeyev

🚀 Exciting Chance to connect with the Web3 Community in TLV! 🌐 This Sunday, Jan 5th, MarketAcross is hosting "Reach Web3" alongside Addressable.io and Herzog, a premier networking event bringing together Web3 marketers and founders from the Israeli #Web3ecosystem. **What’s on the agenda?** ✨ Networking with top professionals in the space 🍴 Wine & Food 🍷🍷 💡 Insights from industry leaders: Dima Zalyalyeyev, Partner at Herzog will break down #MiCA and explain how we can understand and leverage it during a fireside chat with MarketAcross' Ronnie Levi. Leon Stern from Polygon Labs, Asaf Nadler, Ph.D. from Addressable.io, and Alex Cohen, former Editor-in-Chief at Cointelegraph, will reflect on the market's years-long journey and marketing plans for 2025. Moderated by our very own Leora Schreiber 🚨 Limited spots left! Don’t miss your chance to connect with the industry leaders, those who will shape the future of Web3 📍 https://lu.ma/1nuj658o

Introducing Reach Web3: TLV Marketing Mixer ✨ We’re thrilled to invite you to the first-ever Reach Web3 event, a marketing mixer dedicated to the Israeli Web3 Marketing Community. 🎯 The event is hosted by MarketAcross, Herzog, and Addressable.io. This event is more than just a meet-up—it’s a space where innovators, marketers, and industry leaders come together to share insights, spark collaborations, and boost Web3 marketing to new heights. 📅 Date: Sunday, January 5, 2025 ⏰ Time: 5:00 PM - 7:00 PM 📍 Location: Tel Aviv (register for details) Let’s make 2025 the year we elevate Web3 marketing in Israel - See you there? Spots are limited 🚀 👇 https://lu.ma/1nuj658o

Introducing Reach Web3: TLV Marketing Mixer ✨ We’re thrilled to invite you to the first-ever Reach Web3 event, a marketing mixer dedicated to the Israeli Web3 Marketing Community. 🎯 The event is hosted by MarketAcross, Herzog, and Addressable.io. This event is more than just a meet-up—it’s a space where innovators, marketers, and industry leaders come together to share insights, spark collaborations, and boost Web3 marketing to new heights. 📅 Date: Sunday, January 5, 2025 ⏰ Time: 5:00 PM - 7:00 PM 📍 Location: Tel Aviv (register for details) Let’s make 2025 the year we elevate Web3 marketing in Israel - See you there? Spots are limited 🚀 👇 https://lu.ma/1nuj658o

Had a great time moderating this panel #DeFiWorld2024 in Bangkok last week representing MarketAcross! Shout out to panelists Matt (Mateusz) Gurbiel Arty Shatilov Arseniy Voronkov and Adrian from Minswap Labs for their intriguing takes on the future of DeFi - here's to the next billion users 🥂