Fishing Rod Market

Fishing Rod Market Outlook (2024 to 2034)

The global fishing rod market has been projected to be valued at US$ 1.29 billion in 2024 and climb to US$ 1.98 billion by 2034-end, expanding at a CAGR of 4.4% from 2024 to 2034.

A fishing rod is a long, flexible rod used in conjunction with a reel to catch fish. It is a fundamental tool in the sport of fishing, enabling anglers to cast a baited hook into the water and retrieve it, mimicking the movement of prey to attract fish. Fishing rods come in various types, including spinning rods, casting rods, fly fishing rods, ice fishing rods, surf fishing rods, and telescopic fishing rods, each designed for specific fishing techniques and environments. Some of the fishing equipment includes fishing hooks, fishing lures, fishing reels, and fishing waders.

Advancements in materials, such as carbon fiber and composite materials, are leading to the development of lighter, stronger, and more sensitive fishing rods. Technological enhancements, such as improved reel systems and guides, are attracting anglers looking for high-performance equipment.

Fishing tourism is also gaining popularity, with people traveling to different destinations for unique fishing experiences. This fishing rod market trend is boosting the demand for travel-friendly and specialized fishing rods suited for various environments. The rise in the popularity of ice fishing is another trend influencing sales of fishing rods. Ice fishing is gaining high popularity in countries such as Norway, Bulgaria, France, and Canada, which have a large number of lakes and freezing climatic conditions.

• The Brainerd Jaycees Ice Fishing Extravaganza draws over 15,000 anglers annually on Gull Lake, Minnesota, taking place every January.

These factors are driving fishing rod manufacturers to diversify their product offerings, including rods designed for extreme weather conditions.

• The North American fishing rod market is forecast to reach US$ 578.3 million by the end of 2034.

• East Asia is estimated to account for 36.5% of the global fishing rod market share in 2024.

Report Attributes	Details
Fishing Rod Market Size (2024E)	US$ 1.29 Billion
Forecasted Market Value (2034F)	US$ 1.98 Billion
Global Market Growth Rate (2024 to 2034)	4.4% CAGR
Canada Market Growth Rate (2024 to 2034)	4.9% CAGR
South Korea Market Value (2034F)	US$ 106.1 Million
Mid-Flex Fishing Rod Demand Growth (2024 to 2034)	6.1% CAGR
Key Companies Profiled	Pure Fishing Inc. Shimano Inc. Daiwa Corporation Eposeidon Outdoor Adventure Ltd. Clam Corporation TIEMCO Ltd. Wright & McGill Co. Okuma Fishing Tackle Co. Ltd. Croix Rods Piscifun

What is Pushing Global Demand for Advanced Fishing Rods?

“Introduction of Smart Fishing Rods with Advanced Technologies Attracting Tech-Savvy Anglers”

The emergence of smart fishing rods marks a significant trend in the fishing equipment market, where technology seamlessly integrates with traditional angling tools. This innovation aims to enhance the overall fishing experience by providing anglers with advanced features and real-time insights.

Smart fishing rods are equipped with various sensors that monitor environmental conditions, water temperature, and fish activity. These sensors provide valuable data to anglers, enabling them to make informed decisions about bait selection and fishing locations.

Bluetooth technology is employed to connect the fishing rod with smartphones or other smart devices. This connectivity allows anglers to receive alerts, notifications, and updates on their mobile devices, creating a seamless and connected fishing experience.

The integration of GPS technology also enables anglers to track and record their fishing locations. This feature is particularly valuable for those engaged in fishing tournaments or exploring new fishing spots, as it helps create a digital map of successful locations and patterns.

“Integration of Advanced Materials Improving Fishing Experience and Performance”

In parallel with the integration of technology, the market is witnessing a continual exploration of advanced materials to improve rod performance, durability, and overall user experience. Graphene, a single layer of carbon atoms arranged in a hexagonal lattice, is being increasingly utilized in fishing rod construction. Known for its exceptional strength and lightness, graphene enhances the rod's sensitivity, responsiveness, and overall performance.

Manufacturers are experimenting with advanced composite materials, which often involve a combination of carbon fibers and other reinforcing materials. These composites provide a balance between strength, flexibility, and weight, resulting in high-performance rods suitable for various fishing styles.

“E-commerce and Social Media Platforms Facilitating Easy Access to Fishing Equipment”

The proliferation of e-Commerce platforms is making fishing rods and related equipment accessible to a global audience. Anglers, regardless of their geographical location, can explore a diverse range of products without being constrained by physical store locations.

Online platforms provide a wealth of information, including detailed product descriptions, customer reviews, and expert recommendations. Anglers can thoroughly research and compare different fishing rods, considering factors such as specifications, customer feedback, and price points, all from the comfort of their homes.

Which Adverse Effects of Fishing are Leading to Low Sales of Fishing Rods?

“Modern Fishing Techniques Leading to Food Web Disruptions and Plastic Pollution”

Modern fishing techniques alter ocean environments in many ways, including altering food webs, disturbing seafloors, and reducing several crucial ecosystem functions. Also, abandoned and lost fishing rods or equipment are lethal to marine life, as they constitute a significant portion of plastic pollution in oceans, rivers, and ponds. Lost or forgotten fishing equipment is also more destructive, as it can trap animals and hamper the marine ecosystem.

“Strict Regulations Governing Fishing Limiting Sales of Related Equipment”

It is observed that excessive fishing is harming the marine ecosystem, as it accounts for a significant portion of this destruction. To protect marine life, governments across the globe are implementing various regulations, conventions, and licensing restrictions. Actions by PETA and other NGOs against hunting and the impact of fishing equipment on the environment are also hampering the fishing rod market growth to some extent.

What Strategies are Empowering New Companies to Reach a Strong Position in the Market?

“Focus on Targeting Specific Demographics to Widen Customer Base”

New companies can carve a niche for themselves by specializing in a particular segment of the market. This could involve targeting a specific type of fishing (e.g., fly fishing or ice fishing) or catering to a particular demographic (e.g., beginners, professionals, or eco-conscious anglers). Niche differentiation allows new manufacturers to focus their efforts, tailor products to specific needs, and build a dedicated customer base.

“Introduction of Sustainable Materials and Hybrid Designs for Enhanced Performance”

Developing fishing rods with unique features, materials, or technologies can set a new company apart from the crowd. Innovations involve introducing smart rod functionalities, experimenting with sustainable materials, or creating hybrid designs that offer enhanced performance.

Innovative products attract attention, generate buzz, and position the company as an industry trendsetter, appealing to customers seeking cutting-edge equipment.

Country-wise Analysis

In the United States, Germany, and Japan, sales of fishing rods are commonly driven by the robust recreational fishing culture, diverse fishing environments, technological advancements in fishing rod features, deep-rooted fishing traditions, and the prominence of fishing tournaments.

Which Factors are Driving Fishing Rod Sales in the United States?

“Prominent Recreational Fishing Culture Driving Sales of Modern Fishing Equipment”

Attribute	United States
Market Value (2024E)	US$ 265.3 Million
Growth Rate (2024 to 2034)	4.8% CAGR
Projected Value (2034F)	US$ 425.1 Million

The United States has a robust recreational fishing culture, with many anglers participating in various fishing activities. This cultural affinity for fishing is boosting the demand for fishing rods. The adoption of advanced technologies in fishing rods, such as smart features, high-quality materials, and innovative designs, resonates well with tech-savvy American anglers. The pursuit of cutting-edge equipment is increasing adoption among fishing enthusiasts.

Why is Demand for Smart Fishing Rods High in Germany?

“Presence of Rich Freshwater Resources and Preference for High-Quality Fishing Rods”

Germany boasts an abundance of freshwater resources, including rivers, lakes, and ponds. The popularity of freshwater fishing activities is creating a continuous demand for fishing rods tailored to various freshwater environments. German consumers prioritize quality and durability when it comes to purchasing fishing gear. Fishing rods made from advanced materials and offering superior performance resonate well with the discerning preferences of German anglers.

What is the Demand Outlook for Fishing Rods in Japan?

“Deep-Rooted Fishing Tradition Increasing Adoption of Modern Fishing Rods”

Attribute	Japan
Market Value (2024E)	US$ 147.8 Million
Growth Rate (2024 to 2034)	4% CAGR
Projected Value (2034F)	US$ 219.8 Million

Fishing holds a profound cultural significance in Japan, with a rich tradition of both freshwater and saltwater angling. This cultural heritage is contributing to a steady demand for fishing rods across the country. Japanese anglers exhibit a passion for exploring diverse fishing techniques, from traditional methods to cutting-edge styles. This enthusiasm is driving the need for a wide range of fishing rods designed for specific techniques and species.

Category-wise Analysis

According to Fact.MR, a market research and competitive intelligence provider, the demand for full-flex fishing rods is driven by their unique characteristics that cater to specific angler preferences, offering advantages in casting accuracy, shock absorption, delicate presentations, and an enjoyable fishing experience, particularly in scenarios where finesse and precision are paramount.

Which Type of Fishing Rod is Highly Appreciated by Anglers?

“Casting Accuracy and Precise Control Increasing Adoption of Full Flex Fishing Rods”

Attribute	Full Flex Fishing Rods
Segment Value (2024E)	US$ 7.25 Billion
Growth Rate (2024 to 2034)	3.4% CAGR
Projected Value (2034F)	US$ 8.37 Billion

Full-flex fishing rods, also known as slow-action or parabolic rods, have a distinctive bend throughout their length, providing a unique set of advantages that cater to specific fishing preferences and scenarios. The full flex design allows for a deeper and more controlled bend, which aids in casting accuracy, especially in situations where precision is crucial, such as fly fishing in tight spaces or near obstacles.

Slower action of full flex rods helps absorb shocks and sudden movements during the casting and retrieval process. This shock absorption is beneficial when dealing with delicate presentations, reducing the risk of spooking fish. Additionally, the slower action can facilitate a gentler hook set, minimizing the chances of breaking the fishing line or losing the catch. Anglers who appreciate the prolonged and enjoyable fight with a fish often prefer full-flex rods. The slow action allows for a more extended battle, enhancing the overall experience for those who savor the thrill of playing a fish.

Competitive Landscape

Leading companies in the fishing rod industry are constantly investing in research and development activities to introduce innovative features and technologies in their fishing rods. This includes the use of advanced materials, the incorporation of smart technology, and design improvements that enhance performance, sensitivity, and the overall user experience.

Offering a diverse range of fishing rods tailored to different fishing styles, environments, and species is helping market leaders cater to a broader customer base and earn high profits.

• In August 2022, Daiwa introduced the TATULA XT Rods, featuring advanced HVF graphite blank tech, X45 Bias, and Braiding-X construction for extended casting, heightened sensitivity, and enhanced hook-setting power. The series incorporates two glass blank casting rods optimized for medium to larger-size crankbaits and bladed jigs.

Key Segments Covered in Fishing Rod Market Research

• By Rod Type :

  • Spinning Rods
  • Casing Rods
  • Ice Fishing Rods
  • Fly Rods
  • Surf Rods
  • Telescopic Rods

• By Rod Weight :

  • Ultra-Light
  • Light
  • Medium
  • Medium-Heavy
  • Heavy
  • Extra-Heavy

• By Flex Type :

  • Tip Flex
  • Mid Flex
  • Full Flex

• By Sales Channel :

  • Supermarkets/Hypermarkets
  • Sports Stores
  • Specialty Stores
  • Online Stores
    • Company Websites
    • Third-Party Online
    • Specialty Online
  • Direct Procurement

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa